Zhang Guoqiang's eyes lit up immediately, and he clapped his hands in praise:
"That's a great idea! It shows our sincerity and importance, and it also puts your idea into practice! It's so thoughtful! I'll get on it right away!"
With less than two weeks left until the Chinese New Year, according to the factory's usual practice, today should be the start of the holiday so everyone can prepare for the New Year and happily go home for the holiday.
But when Zhang Guoqiang mentioned in the workshop that Zhou Qiqi needed to urgently produce a batch of new sample garments, almost half of the experienced workers and female workers raised their hands to indicate that they were willing to stay and work overtime!
Everyone knew perfectly well that this job was related to the factory's sales next spring, and whether a big star like Zhang Xiaoqing could wear our clothes. This was a matter of utmost importance!
Standing at the front of the workshop, Zhou Qiqi looked at the eager and simple faces below, feeling warm inside, both grateful and apologetic.
She thanked everyone repeatedly, but there really wasn't enough people.
After discussing it with several workshop directors, we decided to prioritize keeping employees whose homes were in S City or who did not plan to go back to their hometowns for the Spring Festival this year. This would be convenient for everyone, and they could work with peace of mind.
Of those who stayed, more than half were military wives from the military dependents' area. Some of their husbands were on duty in the army, while others were on missions. It was lonely for them to go home, so they preferred to stay at the factory and work with their sisters, which was more lively.
Zhou Qiqi wasn't one to be stingy; she knew the saying "a generous reward will surely bring forth a brave woman," and immediately waved her hand, announcing:
Those who worked overtime these past few days will all be paid triple wages!
In addition, the factory's profits were good due to the strong sales of winter clothing, and the year-end benefits were already much more generous than in previous years. Now, the incentive of triple wages has been added.
The remaining workers were all highly motivated and eager to get to work, determined to produce the new sample garments as quickly and with the best quality as possible!
Zhang Guoqiang wasn't idle either. He immediately contacted the unlicensed taxi driver who usually ran the route between S City and B City, paid extra for expedited service, and delivered the freshly made clothes safely to the wholesaler in B City.
They were very efficient; as soon as the sample garment arrived, they immediately contacted Zhang Xiaoqing's team.
The message came back quickly.
As expected, Zhang Xiaoqing still prefers that splashed-ink red collared shirt, and she will definitely wear it at the Spring Festival Gala!
Moreover, a director from the Spring Festival Gala production team saw several other sample garments that were sent to them and thought they were particularly outstanding. He took a liking to two or three of them and hoped to wear them when recording a few short films after the New Year. He asked the First Garment Factory if they would agree.
Zhou Qiqi was naturally delighted! This was a publicity opportunity she couldn't have missed!
She immediately asked Zhang Guoqiang to reply, indicating that there were absolutely no problems, and then raised her concerns.
After the New Year, the factory will produce a new product catalog, showcasing all the styles in the "Self-Enjoyment" series beautifully. If Ms. Zhang Xiaoqing takes a liking to any of them, the factory will give them to her for free!
In addition, Zhou Qiqi proposed a further collaboration.
She wanted to invite Zhang Xiaoqing to shoot a set of official promotional posters for the First Garment Factory. As for the remuneration, the price she offered was almost as much as Zhang Xiaoqing's salary for making a movie!
Both parties are sensible and know that a large portion of the generous compensation is actually for brand promotion.
Zhang Xiaoqing's team naturally had no reason to refuse.
On the one hand, the clothes that Zhou Qiqi sent were indeed novel and unique in style, which Zhang Xiaoqing liked very much.
She had only seen similar fashionable designs when she visited Hong Kong before, and even thought that the clothes from the "Seven" brand were more unique and eye-catching than those from Hong Kong.
On the other hand, Zhou Qiqi's cooperation terms and remuneration are so sincere, it's a win-win situation, so why not do it?
After the cooperation was initially finalized, Liu Xiaoqin from the publicity department had a new question.
She had been bombarded with all sorts of fresh promotional concepts by Zhou Qiqi before, so she was quick-witted and learned fast.
She couldn't help but ask:
"Master Zhou, since you value the promotional effect brought by Ms. Zhang Xiaoqing so much and are offering such a high price, why not just go all out and hire her as our brand's 'spokesperson'? Just like the concept you mentioned to me before, we can have her shoot advertisements exclusively for our brand and wear our clothes to events. Wouldn't that be even more effective?"
Zhou Qiqi listened, smiled, shook her head, and said:
"The idea of asking celebrities to help promote the brand and leveraging their influence is correct. However, the concept of a spokesperson means that Qizi brand will be tied to this celebrity from now on."
From its inception, the "Seven" brand has not aimed to encourage people to idolize a particular celebrity or imitate an idol. Rather, I hope that every ordinary girl can find clothes that suit her here, express her own confidence and style, and bravely be herself.
This is the true meaning of 'pleasing oneself'.
After saying this, she took a deep breath, her gaze sweeping over the busy female workers in the workshop. Suddenly, a new idea popped into her head, and she began to speak:
"So, regarding the new product catalog I mentioned before, I've changed my mind. I won't be hiring any professional actors from the performing arts troupe."
She looked at Liu Xiaoqin and smiled:
"Xiaoqin, work overtime these next few days and contact a reliable photographer. We'll find models right here in the factory from among the female workers who are willing to stay! We'll have models of all shapes and sizes, tall and short, thin and fat, different ages and body types! As long as they're willing, we'll take their pictures! The factory will also give us a promotional fee!"
"Everyone is relatively free during the Spring Festival holiday, so you should get this done as soon as possible. After the holiday, we'll launch this photo album, photographed by the female workers in our own factory, together with the professional promotional posters from Ms. Zhang Xiaoqing's team! Let everyone see that the beauty of the 'Seven' brand belongs to every woman who lives life earnestly and loves herself!"
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