Li Muchen leaned back on a soft and textured leather chair, frowning slightly, his eyes showing a hint of seriousness after deep thought.
His fingers tapped unconsciously on the armrest, making a rhythmic "tapping" sound, as if it was the accompaniment of his brain thinking.
Li Muchen was thinking about Red Bull. When he first acquired Red Bull, he had high hopes for it.
He was attracted by Red Bull's unique product positioning and potential market value, and was fully convinced that with this brand, he could quickly create a craze in the beverage market and reach or even exceed the development heights he had imagined in his mind.
However, although the actual development is quite good, there is still a gap compared with his expectations.
This made him feel a little unwilling. In his business blueprint, Red Bull should be a more dazzling star.
He thought to himself, "Red Bull's current situation is not good. It should have more room for development. I must do something to promote its rapid growth."
He raised his head and looked through the window at the bustling street, his eyes revealing firm determination.
At this time, he thought of his capable assistant Xiao Wang.
He was a young man with great energy and quick thinking, and he had always performed very well at his job.
He reached out and picked up the exquisite phone on the table and skillfully dialed Xiao Wang's extension number.
"Xiao Wang, come to my office for a moment. I have something important to discuss with you." Li Muchen's voice was low and powerful, with an unquestionable majesty.
After a while, Xiao Wang came to the office in a hurry.
He was wearing a neat suit, his hair was neatly combed, and his face had the youthful vigor that is unique to young people.
He stood there respectfully, looking at Li Muchen intently, his eyes full of curiosity and anticipation.
Li Muchen leaned forward, crossed his hands on the table, and said seriously, "Xiao Wang, you're also familiar with the Red Bull beverage we acquired earlier. While its current development is acceptable, it's still quite far from my initial expectations. I've thought about it for a long time and decided to vigorously promote its development."
Xiao Wang listened attentively without blinking. He knew very well how sharp and decisive Li Muchen was in business decisions, and he also understood the importance of Red Bull in Li Muchen's heart.
Li Muchen continued, "I plan to allocate $200 million to be used as publicity expenses for Red Bull and for expanding operations. What do you think of this plan?"
When Xiao Wang heard this number, his eyes widened slightly, and he couldn't help but marvel at his boss's courage.
$200 million is not a small amount of money, but he quickly calmed down and began to seriously consider the feasibility of this plan.
After a moment's contemplation, he slowly spoke, "Boss, this is a very bold and forward-looking plan. Red Bull truly needs significant promotion right now, and its popularity still has a lot of room for improvement. With this funding, we can invest heavily in advertising, allowing more consumers to recognize the uniqueness of Red Bull. Furthermore, expanding operations will also give Red Bull a more advantageous position in the market. However, this requires detailed and thorough planning to ensure that every dollar spent is maximized."
After hearing what Xiao Wang said, Li Muchen's mouth corners slightly raised and a satisfied smile appeared on his face.
He nodded and said, "You're right, Xiao Wang. That's why I asked you to come here. I want you to take charge of this project and develop a detailed plan."
A hint of excitement flashed in Xiao Wang's eyes. He knew that this was the boss's trust in him and also a great opportunity to demonstrate his abilities.
He straightened his chest and said firmly, "Boss, don't worry. I will do my best."
After Xiao Wang left, Li Muchen leaned back in his chair and breathed a sigh of relief.
He knew Xiao Wang's abilities very well and believed that he could do this project well.
He thought to himself, "Xiao Wang is a young man with great potential. I think he won't let me down if I entrust this Red Bull project to him. I also need to make good use of the resources at hand to contribute to the development of Red Bull."
There was a hint of anticipation in his eyes, as if he had already seen the future of Red Bull's booming development.
Li Muchen's newspaper group has a huge influence in the media field.
He decided to use the numerous newspapers and publications under the newspaper group to carry out large-scale publicity for Red Bull.
Those newspapers have an astonishingly large daily circulation and can reach people from all walks of life.
He thought that as long as he published attractive Red Bull advertisements and in-depth reports in newspapers, more people would know about Red Bull.
At the same time, his shares in major foreign supermarkets have become a powerful booster for Red Bull's development.
He thought to himself, "With my influence in the supermarket, I can get Red Bull better display space on the shelves and secure more promotional opportunities. This is crucial for increasing Red Bull's sales and visibility."
There was a glint of confidence in his eyes, as if he had already seen Red Bull become the most dazzling commodity on supermarket shelves.
In the following days, Xiao Wang devoted himself to the planning of the Red Bull project like a tireless horse.
His office was filled with documents and materials. He sat at his desk, his eyes fixed on the computer screen, his fingers tapping quickly on the keyboard, and occasionally writing down some important data and ideas on paper.
After some effort, Xiao Wang finally worked out a detailed plan.
He walked into Li Muchen's office with the plan in his hand, excited but slightly nervous.
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