She paused, a determined glint in her eyes: "Next, we need to focus on product innovation and market expansion. I plan to introduce some new fruit and vegetable varieties from our facility and develop more specialty products to meet the needs of different customers. At the same time, we need to further expand into overseas markets, allowing 'Natural Delight' products to reach more countries and regions."
Shen Tingzhou nodded, his eyes full of agreement: "Okay, I support you. Product innovation and market expansion are the driving forces of enterprise development, and we must grasp them firmly. However, we must also pay attention to preventing risks. As the food workshop grows and expands, it will inevitably attract the attention and competition of our peers, and we must prepare in advance."
Lin Wanqiu's heart skipped a beat; Shen Tingzhou's words reminded her. The business world is like a battlefield, and competition is everywhere. The rapid development of "Natural Taste" food workshop would inevitably affect the interests of some competitors, and would inevitably encounter various challenges and suppression. She took a deep breath, her tone firm: "You're right. We can't just focus on our current achievements; we also need to be aware of potential problems. However, I believe that as long as we adhere to quality as our core, integrity as our foundation, and continuously innovate and operate in a standardized manner, we will definitely be able to stand invincible in the fierce market competition."
Just then, Sales Manager Li rushed in, his face showing some anxiety: "President Lin, President Chen, something terrible has happened! Several of our distributors in the provincial capital just called and said that a newly opened 'Delicious Fresh' food factory produces products that are very similar to our dried fruits and vegetables and strawberry jam, but at a price 30% lower than ours. They've already stolen a lot of our customers!"
Lin Wanqiu and Shen Tingzhou exchanged a glance, a sense of unease flashing through their hearts. The thing they feared had finally happened.
"Manager Li, please tell me the details." Lin Wanqiu quickly calmed down and said in a steady tone, "What's the background of this 'Meiweixian' food factory? What's the quality of their products like? What's the customer feedback?"
Manager Li wiped the sweat from his brow and quickly said, "According to the distributor, this 'Meiweixian' food factory only opened last month. The owner is from out of town, and I heard they have a lot of financial resources. Their product packaging is very similar to ours; you can't tell the difference without careful inspection. Their prices are 30% lower than ours, and many small vendors are attracted by the low prices and are buying from them. As for product quality, several customers have reported that their dried fruits and vegetables have a rough texture, are not sweet enough, and their strawberry jam has very little fruit pulp and a strong additive taste."
A cold glint flashed in Lin Wanqiu's eyes. It was obvious that this "Delicious Fresh" food factory was deliberately imitating "Natural Flavor" products, using malicious price-cutting to seize market share. This unfair competition not only disrupted market order but also harmed consumers' interests.
Shen Tingzhou's face also darkened, and his tone became serious: "This is outrageous! This is malicious competition; they are blatantly counterfeiting our products and driving down prices. They are simply ignoring market rules!"
Lin Wanqiu pondered for a moment, then made up her mind. She said firmly, “Manager Li, immediately notify all distributors and tell them that ‘Natural Flavor’ products will absolutely not lower their quality because of price pressure from competitors. We will always insist on using the best raw materials and the strictest standards to produce our products. At the same time, explain the difference between our products and ‘Delicious Fresh’ products to our customers, making them understand the principle of ‘you get what you pay for.’ In addition, collect evidence as soon as possible of ‘Delicious Fresh’ food factory counterfeiting our products and maliciously lowering prices. We will take legal action to protect our legitimate rights if necessary.”
"Okay, I'll take care of it right away!" Manager Li nodded, turned around and left in a hurry.
Looking into Lin Wanqiu's determined eyes, Shen Tingzhou was filled with admiration: "Wanqiu, you did the right thing. We can't get bogged down in a price war; quality is our core competitiveness. As long as we stick to quality and operate with integrity, customers will ultimately choose us."
Lin Wanqiu nodded, a hint of confidence flashing in her eyes: "That's right. Consumers have discerning eyes. Low-priced, inferior products may attract customers for a while, but they will never last long. What we need to do is stay true to our original aspirations, make our products the best they can be, and win the trust of our customers and the recognition of the market with our strength."
Outside the window, the setting sun painted the sky a vibrant orange-red. The office building of "Natural Delight" food workshop was brightly lit, illuminating the deep twilight. Lin Wanqiu and Shen Tingzhou stood by the window, gazing at the brightly lit production workshop in the distance, their hearts filled with determination and composure. They knew a fierce market competition was imminent, but they were fearless. They believed that standardized operation and management were their strongest support, and superior product quality their sharpest weapon. As long as they, husband and wife, worked together with one heart and one mind, they would surely overcome the challenges, defend the market, and make the "Natural Delight" brand shine ever brighter in the tides of time.
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