Chapter 101 Wholesale of differences is the way to go.
Wu, Chen, He Qi and the other two were very quick and replied to Dong Xinghua one after another that afternoon, asking her to take people to the factory to pick out cloth.
After receiving the news, Dong Xinghua called a few aunts to come and work. They spent a day and a half visiting all four factories. In the end, they spent 7,200 yuan and brought back six bags of silk and 60 bags of cotton and linen scraps.
The saying that there is strength in numbers is true. When there were only seven of them working before, it took them twelve or thirteen days to use up half of the ten bags of scraps of cloth they bought from Wang Anwen.
As more people showed up to work, everyone was competing with each other, and the remaining half of the fabric was almost gone in less than two days. If Dong Xinghua hadn't bought new fabric in time, these dozens of people would have been out of work.
On the weekend of January 7, 1990, when Xu Heye came to the old church, the back of the church was filled with snakeskin bags. In addition to scraps of cloth, these bags also contained many finished fake collars.
Lured by the referral fees, several skilled tailors and sewers have joined the company over the past few days. As of today, the Old Church has a total of eight tailors, sixteen sewers, and over twenty button sewers.
A tailor can produce more than 200 false collars a day. A fast sewing master can produce 110 to 120 pieces a day, and a slow one can produce 60 pieces. Taking an average, assuming one person makes 90 pieces a day, 16 people can make 1,440 pieces a day.
Xu Heye felt that it was time to start wholesale.
At their stall, the only people who could really take on the sales responsibility were my uncle, Uncle Lu, and three others. The four of them were divided into two groups, and the best-selling day was New Year's Day, when they sold more than 1,200 pieces in total.
The miracle of that day has never been replicated in the days since then. I guess the retail in the pedestrian street and People's Square has become saturated.
However, unlike retail, the number of people coming to wholesale is increasing, and these middlemen are also increasing the volume of wholesale, and they don't even bargain much. This shows that in other places, even in other districts of Hucheng, their fake collars are still very popular.
Xu Heye found Dong Fuyun and asked, "Uncle, do you have the contact information of the customers who asked you for wholesale before?"
Dong Fuyun nodded and took out a small notebook with fourteen names written down. "These are the middlemen who want to wholesale from me."
Xu Heye nodded and took the notebook: "Uncle, starting from today, we will start wholesale."
"I understand." Previously, they had been reluctant to sell their goods wholesale because they didn't want to sell them cheaply and dilute their profits. Furthermore, production was limited, and they could sell all the goods themselves, so there was no need to sell them to others. Now that production had caught up, they had to sell some of the goods wholesale, otherwise the old church would only pile up more and more.
"So how do you do wholesale?" Dong Xinghua asked.
Xu Heye calculated the cost. A bag of cotton and linen scraps cost a hundred yuan, which could make about 380 to 400 fake collars. The fabric cost of a fake collar was about 25 cents, and the cost of buttons, thread, etc. was about 1 cent.
Labor costs include cutting, sewing, buttoning, ironing, and thread cutting. The first three cost one cent each, and the last two cost two cents each, so the total labor cost is thirty-three cents.
The total cost of a fake collar is 68 cents.
Previously, the retail price was 2.5 yuan for four solid colors for 10 yuan. Now, wholesalers have to make a profit. If they sell six for 10 yuan, the wholesale price is about 1.6 yuan per piece. After deducting the cost of 68 yuan, the net profit is 94 yuan.
The profit is not as much as retail, but if the volume can be increased, the profit is still very good.
"Auntie, let's keep it simple."
"Depending on the style, there are several grades. Solid color models are sold at a price of ten yuan for six pieces. Mixed color models used to be sold for ten yuan for three pieces, but now they are wholesaled at ten yuan for five pieces.
The quantity of silk is limited, so I won't be purchasing it in bulk. If you need it, just like retail, buy two and get a free silk headband or hair tie.
"Aunt, uncle, what do you think?"
Dong Xinghua silently calculated the cost and nodded: "This shipping price is okay."
"Are there any requirements for the order quantity?"
Xu Heye thought for a moment and said, "Let's make it simple. For the sake of convenience, we need 120 pieces of solid colors and 100 pieces of color-blocked colors to get this price."
Dong Fuyun calculated: "That means the minimum order price is 200 yuan each time."
Xu Heye nodded: "That's right."
"Oh right," Huang Wangcheng interrupted, "we now have another style: cotton and linen with silk." Sure enough, the newly purchased silk material didn't have any large pieces, just small scraps or long strips. Besides making headbands, hair hoops, and hairpins, Huang Wangcheng also had people pick some and pieced them together to make a cotton and linen fake collar.
"Is there a lot of goods?"
Huang Wangcheng shook his head: "Not many, only about three hundred or so." After a pause, he added, "These styles are different from regular ones." These silk patchwork styles are all designed styles. He made them on a whim based on the idea that He Ye mentioned before.
Xu Heye: "I want to take a look at the goods first."
"It's all here." Huang Wangcheng picked out a snakeskin bag and poured out the finished goods to show Xu Heye.
When Xu Heye saw the goods, her eyes lit up.
These styles are indeed very different. Some have double collars, some have Ruyi lapels, some are inlaid with silk pressed ruffles, and some have collar edges cut into the shape of petals, resembling ancient cloud shoulders.
Some of them did not use the ordinary buttons bought by Xu Heye, but were sewn with silk flower buttons, which had a very classical beauty.
Others look plain at first glance, simple and elegant, but upon closer inspection, you will find that the collar, front and back of the clothes are all made of exquisite silk edging, which instantly enhances the temperament of the entire fake collar.
Xu Heye looked at Huang Wangcheng in surprise. She just had these ideas because she took advantage of having lived an extra life, but Uncle Huang was not like that. He was a real designer.
These things are the treasures kept in the bottom of the box, and they cannot be sold at a low price now.
Xu Heye put the poured fake collars back into the bag, sealed it, and said to Huang Wangcheng, "Uncle Huang, these fake collars are very good. We won't sell them for now. We can save them for the finale and sell them slowly."
"That's fine." Huang Wangcheng had no objection. He was not responsible for sales and was only responsible for production.
After discussing the details of the wholesale, Xu Heye glanced at her four salesmen. "Uncle, Uncle Lu, Uncle Liu, Uncle Cheng, we have wholesale now. I want to ask, are you willing to take the basic salary? Once everything is settled, I will give you bonuses.
Or should we start with the wholesale route? You only need to pay the wholesale price for the goods you sell every day, and the rest, no matter how much you sell, is yours?"
If I were to go the wholesale route and sell at the same price as before, I could make 50 yuan for 60 pieces of solid colors, and 66.66 yuan for 50 pieces of multicolored ones...
Although the recent sales volume isn't as strong as the first and second days, the combined sales of the four of us should still be around 300 pieces a day, which means we can earn at least 200 yuan a day. Dividing it among the four of us, that's 50 yuan a day each.
If we move to a new place where we have never sold our products before and open up sales channels, we might be able to sell even more.
When Xu Heye said this, they exchanged glances. Liu Tong and Cheng Zijun were both tempted. They had witnessed how hot fake collars were selling these days, bringing in hundreds or even thousands of dollars every day.
The two looked at each other and made up their minds: "We want to go the wholesale route."
Lu Jun disagreed: "How can this be possible?"
"Liu Tong, Junzi, we are family. How can we share the profits of mint leaves with those outsiders?"
Xu Heye shook her head: "Uncle Lu, you can't think like that."
"I give wholesale prices to others, so there's no reason why you should be so stingy. You're my uncles, my dearest uncles. If I can't even give you a discount if I don't give you a discount I give to strangers, then I'm a complete failure."
Although, if they don't go the wholesale route, she will calculate this part of the money later and put it into the red envelope to give them the appropriate amount.
But, as I said before, how can you feel safer when your money is in someone else's hands than when it is in your own hands?
She didn't want people to lose interest before she even made much money.
Lu Jun wanted to persuade him, but Dong Fuyun stopped him.
"Junzi, He Ye is right. If we can give it to outsiders, why can't we give it to our brothers?"
Lu Jun glanced at Liu Tong and Cheng Zijun. "Since you two have made your decision, I won't say much. But I'm still willing to take the basic salary and wait for He Ye to give me a bonus. So, let's adjust the four of us. From now on, I'll be in a group with Dafu, and Liu Tong, you and Junzi will be in a group?"
That's how it's settled.
Xu Heye began to call those middlemen according to Dong Fuyun's little notebook.
Before long, all fourteen people recorded in the little notebook arrived at the old church.
All fourteen of them were very happy. Although Xu Heye's wholesale policy had a minimum order quantity, the price was much cheaper. Previously, they'd bought from Dong Fuyun or Lu Jun for four pieces for ten yuan, and they'd make money selling them retail. But with six pieces for ten yuan, they could make even more.
However, to be on the safe side, these fourteen people only took the minimum order quantity.
Fourteen people took a total of 1,540 items, seven of them took the plain ones and seven of them took the color-blocked ones. Xu Heye guessed that they probably wanted both types of items, but they were a little short of money to take out 400 yuan at once, so they divided the money into twos so that no one would suffer a loss.
Two hundred yuan per person, fourteen people, that’s a total of two thousand eight hundred yuan.
Xu Heye couldn't help but sigh, "Wholesale is the way to go. Although the money earned isn't as good as retail, it's a quick way to make money."
After paying and hauling away the goods, the old church's accumulated fake collars were gone by a third. After sending the middlemen away, Dong Fuyun and his companions also picked up the goods and rode their bicycles out to sell the fake collars.
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