Chapter 127 Questionnaire After Xu Heye finished speaking, her eyes slowly shifted from the four people...
After Xu Heye finished speaking, her eyes slowly swept across the faces of the four people.
Determined, hesitant, excited, hesitant, struggling, determined...
Dong Fuyun glanced at Huang Wangcheng, then at Lu Jun, and finally at his second sister Dong Xinghua, who nodded at him.
Dong Fuyun took a deep breath and looked at Xu Heye: "Heye, we have made up our mind. We will design and sell it ourselves." Although the risk is high, the benefits are also huge.
Xu Heye was not surprised.
She knows that after much deliberation, everyone will still choose to design their own products rather than outsource them to others.
You can only make money by designing independently. If you do OEM for others, you will just eat the leftovers and get a little compensation for your hard work.
Let’s not talk about anything else, just talk about themselves.
Part of the uniforms produced this time were distributed to Jiangcheng Garment Factory for processing. Compared with the processing fees they paid, they obviously earned much more.
"Okay, since we've decided to design it ourselves, let's start by figuring out the next steps."
Dong Fuyun nodded: "He Ye, you say."
Xu Heye pondered for a moment and said, "Since it is an independent design, it must have a style.
We need to set up a design department, which will be led by you, Uncle Huang. Currently, we have limited staff, so you're the only one in the design department. We'll add more people based on development. By the way, you'll also be responsible for the initial market research. I need you to prepare a questionnaire for me as quickly as possible."
Huang Wangcheng scratched the back of his head: "He Ye, how do I do this questionnaire?"
Xu Heye: "It's about designing some questions around buying clothes and giving customers options to choose from."
"The more detailed the questions, the better. There are so many different fabrics. Do they prefer Dacron or cotton and linen? Regarding color, do they prefer bright and light colors or dark and low-key colors? Or, as for style, do they prefer simple and elegant or unique and individual... In short, the more detailed the questions, the better."
"The most important issue is price. For example, for winter cotton-padded jackets, what's the highest price range people can accept? Is it under 20 yuan, 20 to 50 yuan, 50 to 100 yuan, or even 100 to 200 yuan?"
"If customers generally only accept a cotton-padded jacket that costs 100 yuan, then when we design clothes, we must control costs based on customers' purchasing preferences. If the retail price is 100 yuan, the wholesale price should be half that, which means our wholesale price is 50 yuan.
"The selling price is fifty. If you want to make a profit, the cost of the cotton-padded jacket must be kept around twenty, and no more than thirty. When you design, besides the style being good and the clothes being warm, cost control is also a very important aspect."
"By the way, when conducting this survey, you also need to define the age range. Young people in their twenties and thirties have completely different price sensitivity than those in their fifties and sixties."
"Young people may be willing to spend a lot of money on a light, good-looking winter coat, but older people may only be willing to spend a dozen or twenty yuan on a heavy, clumsy, factory-made, defective product with outdated patterns and colors."
"There's also the influence of gender. Men and women have completely different perspectives. Urban residents and migrant workers have different perspectives."
"All of these need to be reflected in your questionnaire. As we conduct more questionnaires, we can build models based on different groups of people to understand their consumption preferences and concepts. Ultimately, we can decide which customer group to target and then delve deeper into this area."
Lu Jun nodded. "I understand what you said. I'll give you the questionnaire tomorrow."
"Okay." Xu Heye then looked at Dong Xinghua, "Aunt, you will be responsible for production and procurement. After the design department comes up with a new style, you will be responsible for buying the necessary fabrics and auxiliary materials and arranging for the craftsmen to make the bulk."
Dong Xinghua nodded. This was similar to what she had done before.
Xu Heye looked at Dong Fuyun and Lu Jun again. "As for Uncle Lu and Uncle Xiao, you are still responsible for running customers. Just like before, you need to contact customers and sell the clothes after the new designs are released."
"Yeah." Dong Fuyun responded. Running after customers, no problem.
"Does anyone have any questions?" Xu Heye stood up, and the four of them shook their heads nervously and excitedly: "No problem."
It was difficult for them to describe the feeling in their hearts, they just felt that from that moment on, something seemed different.
It's just that they don't know it yet.
"Since there's no problem, let's have dinner together." Xu Heye said, "Aunt, my parents are here."
"My eldest brother-in-law is here?" Dong Xinghua asked excitedly. "Where are they now?"
"Yes, they just arrived. They are at the factory now."
"Is Uncle free? Let's pick up my cousins and invite Uncle to have dinner together."
Dong Xinghua said, "I'm free, of course I'm free. My eldest sister's husband is here, so even if your uncle is not free, he can still squeeze out some time to have dinner with him." After knowing that she accepted her husband after listening to her eldest sister's opinion, Pang Li has been very respectful to her.
Lu Jun and Huang Wangcheng looked at each other and said to Xu Heye, "Heye, we won't be going. You and your family should have a good meal."
Xu Heye thought about it and didn't force it: "Okay, let's have dinner together later."
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