Chapter 158: South "Master, go to Jiangcheng Garment Factory." Xu...
"Master, let's go to Jiangcheng Garment Factory." Xu Heye said and closed the car door.
"Okay," the driver said with a smile. He pulled the handbrake, pressed the clutch, and the accelerator, and the car drove out smoothly. Twenty minutes later, the Santana came to a smooth stop in front of the Jiangcheng Garment Factory.
Xu Heye paid the money and got out of the car. The two sisters each held a few plastic bags in their hands.
After entering the factory and walking around several factory buildings, the two successfully arrived at the Chonghe Garment Factory located in the northeast.
"He Ye, you're here." Dong Xinghua looked at her niece and forced a smile on her tired face.
"Auntie, what's wrong?" Dong Xinghua was smiling, but Xu Heye felt that her smile was worse than crying. Entering the factory, she saw that all the parking spaces had been stopped.
"Why did the work stop?" Xu Heye frowned.
Dong Xinghua took a deep breath and said, "Let's go to the office and talk."
When Xu Heye walked into the office, she saw Dong Fuyun, Lu Jun, Huang Wangcheng, Duan Jie and others all there. Several grown men sat in a circle, seemingly checking something, and everyone's face looked very serious.
"What happened?" Xu Heye put down the plastic bag and asked.
Dong Fuyun raised his head and saw that it was Xu Heye. He handed the order book in his hand to her and said, "Take a look."
Xu Heye took the order book, opened it and took a look. They were all pre-orders, but less than 30% of the customers had paid the balance.
"Did he run away with the bill?"
"Yes." Dong Fuyun frowned. "These are all regular customers from the fake collar days. We've worked together several times, whether it was sportswear or uniforms before that, and everything has always gone smoothly.
The new models we designed this time are very popular, and they are selling well after we received them. People called me and said they wanted to order more to sell them before the New Year, but we have sold out all the stock here.
I told them I would call everyone and let them know when the goods were ready. The customers were afraid they wouldn't get the goods, so they said they could pay first.
But the pressure of paying the full amount is too great, so he asked me if I could pay a deposit first, set a schedule, and then pay the balance after the goods are produced.
I thought we were old partners, so I agreed and only took a small symbolic deposit.
"I didn't expect that when the delivery date arrived, very few people came to pay the balance. I called, but they either didn't answer, answered with a perfunctory response and hung up, or simply said they didn't want the goods anymore. Even when I told them the deposit wasn't refundable, they didn't care."
"But the question is, what good can that deposit be?" In order to get these orders, the factory has quadrupled the quantity it originally planned to produce. Now that these people don't want the orders, all the extra goods made by the factory are piled up in the warehouse.
If this batch of goods cannot be sold successfully, all the money earned from selling sportswear and this batch of winter goods will be lost.
Dong Taohua said: "But the problem is that our models have been selling very well before." If they didn't sell well, why would those customers rush to place orders?
"Now they're suddenly breaking the contract without even giving a reason. They're just playing a trick on us!"
Dong Fuyun was also very upset: "It's all my fault." Why didn't he think of signing a contract when he accepted these pre-orders?
They had signed a contract with liquidated damages, so how could they dare to break it so casually? He'd clearly learned this chapter in night school, so why couldn't he just let it go? He got carried away by a few flattering words.
"I'm wrong too." Lu Jun said in a low voice.
He has already enrolled in night school to study law. He should follow up on every contract that Dong Fuyun negotiates and control the contract risks.
He was carried away by his previous victory and thought that this time would be the same as before, with customers rushing to buy the goods and he would not breach the contract.
So the importance of the contract is ignored.
The result is that when they are full of pride, these customers who were previously nice, humble and begging them for goods will give them a blow.
"Every failure makes you wiser." Xu Heye comforted him, "Maybe it's a good thing that we fell flat on our faces this time." At least now he has learned a lesson and will not make the same mistake again in the future.
Dong Fuyun stood up and said, "I'll go out and look for customers now."
"There's still more than half a month until the Chinese New Year. Our products are good, and I don't believe we won't be able to sell them."
Duan Jie, Jiang Cheng, and Hua Feng also stood up: "We'll go too."
"Find the customer and buy back the lost goods."
"Don't worry." Xu Heye stopped them. "I already have an idea. But before I deal with these lost orders, there's one more thing I need to take care of."
"What's the matter?" Everyone looked at Xu Heye.
Xu Heye put the plastic bag on the table, "Aunt, Uncle, Uncle Huang, this is what I bought from the clothing store.
You guys take a look first.”
Huang Wangcheng was the first to open the plastic bag, took out a piece of clothing, touched it, and looked at the familiar color and style of the clothes, frowning.
He took out a few more items. Pang Qiao saw this and handed him the plastic bag in her hand, "I have some here too."
After looking at all the clothes, Huang Wangcheng's eyebrows were already wrinkled into the shape of a "川" character.
“These are all pirated!”
"Pirated?" Dong Fuyun exclaimed, picking up a piece of clothing and looking at it over and over again. "Old Huang, are you sure? This piece of clothing looks exactly like the ones we have in our factory."
"Yes, it's pirated." Dong Fuyun is a salesperson, so it's understandable that he doesn't understand the clothes and the texture of the fabrics. But he is the designer, the one who created these clothes.
From drawing to finalizing the sample, he follows every step in between. The fabrics, accessories, and buttons used in each garment are carefully selected by him, compared one by one, and repeatedly adjusted before making the final choice.
No one knows this batch of clothes better than him. At first glance, these counterfeit goods are exactly the same as the clothes produced by his factory, but whether it is the fabric, color or workmanship, they are much inferior.
Dong Xinghua also picked up a piece of clothing and looked at it carefully: "Xiao Huang is right, this is definitely not our goods."
She looked at Xu Heye: "Heye, you just said that you bought these clothes from the clothing store. Are all the clothes there pirated goods now?"
Xu Heye nodded: "Nine out of ten."
Dong Fuyun threw the clothes in his hand onto the table and said angrily, "No wonder those guys placed orders and then suddenly ran away. It turns out they're all selling pirated goods like this."
Dong Xinghua's face turned pale: "What should I do then?" Needless to say, the wholesale price of pirated goods must be very low.
How could those retailers buy their expensive goods when there are cheaper ones to buy? But if they sell them at the wholesale price of pirated goods, they will lose a lot of money.
"Then we won't buy it wholesale, we'll buy it ourselves." Xu Heye said.
"Sell it yourself?" Dong Xinghua frowned. "How can I sell it myself in time? He Ye, the backlog of goods in our factory is not just a few hundred, but thousands or even tens of thousands of pieces."
"But it's less than 20 days until Chinese New Year. We can't sell all these winter clothes before the New Year, and we'll sell them even less after the New Year." Everyone buys new clothes for the New Year, and after the New Year, who would buy more clothes? That period until April and May is the off-season.
"There's still time."
Xu Heye did some calculations and said, "Aunt, the wholesale price for short down jackets is 81 pieces. If we sell them ourselves, without middlemen making a profit, we can sell them for 120 pieces, or just over 100 yuan each.
Just think about it, if you only add 40 yuan, or even 20 yuan, you can buy a genuine, durable, high-quality down jacket. If you were a customer, what would you choose?
There was only one reason why those customers were reluctant to buy genuine products before - they thought the prices were too high.
"As long as the price is right, even 10,000 pieces won't be a problem. Hucheng is so big, with tens of millions of people, 10,000 pieces of clothing are nothing."
"That makes sense," Dong Fuyun said. "Big sister, think about how many fake collars we sold before? Hundreds of thousands!"
"What are ten thousand winter coats? Nothing!"
Dong Xinghua also gained confidence: "So we went through a circle, from retail to wholesale, and now we are switching from wholesale to retail again?"
"Haha, yes."
"Anyway, no matter what, as long as I can make money, that's fine."
"But if I want to sell it myself, I need to find a shop first, right? The quality of the clothes is so good, I definitely can't just set up a street stall like before."
"Not only that, our store will also be opened in a shopping mall."
"Opened in a shopping mall?" Dong Fuyun frowned. "The rent for shops in shopping malls is not cheap."
"It's definitely not cheap." Xu Heye said, "But we're not just selling a wave of clothes. We want to sell them for a long time. If we want to sell clothes at a high price, we still have to open a store in a shopping mall."
"Uncle, if we want to get rid of this situation where we're forced to sell pirated clothes, we have to give our clothes more than just warmth, like brand, style, taste, fashion, etc."
"Once our clothes are recognized by the public, even if there are more pirated copies in the future, customers will still choose our clothes."
"So we need to open a store, but not just a store. It's time to come up with a brand for our clothes."
"brand?"
"Yes, just like those luxury brands abroad. Once customers recognize our brand, even if we release an air vest or a steel wool bracelet, countless customers will rush to buy it, and they will pay a high price for it."
"Air vest, steel wool bracelet?" Dong Xinghua frowned. "Why would you buy these things? Are you stupid and have too much money to burn?"
"If all else fails, just go to a grocery store and you can buy dozens for two dollars."
Xu Heye: "...I'm just using this as a metaphor. I'm not saying we're really going to make air vests and steel wool bracelets. Who would make such things?"
Xu Heye didn't know that if she had lived a few more years in her previous life, she might have seen such a magical side.
To some extent, her words came true.
"In short, I just want to say that brand is such a magical thing. The energy it can bring is beyond our imagination."
Dong Xinghua nodded, not quite understanding: "Then this brand is really important."
"But what shall we call our brand?"
"Just use the factory name, Chongdu?"
Xu Heye shook her head: "No, no, it doesn't come out smoothly. It's hard to remember."
“A brand name needs to be stylish, catchy, and memorable.”
"Good Luck Down Jacket?" Dong Fuyun asked, then rejected himself. "No, no, it's too vulgar."
"Wangwang Clothing?"
"Just as tacky and lacking in style."
…
A group of people said a lot of things, but they were all denied.
Xu Heye thought for a moment and said, "Otherwise, just call it the South." Compared to the North, the South is always warmer.
She also came up with an advertising slogan: "When buying down jackets, buy Nanfang. Nanfang down jackets give you the warmth of the south."
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