Chapter 159: Each one doing his own thing "Southern down jacket." "Southern clothing...
"Southern Down Jacket."
"Southern Clothing."
"Southern women's clothing."
After hearing this, several people thought it was very good. "He Ye, the South is good."
"Okay, since everyone agrees, let's name our brand Nanfang."
"Now that we've decided on the brand name, we need to quickly plan the next steps. Time is tight, and there's a lot to do. We need to divide the work and collaborate."
"Okay, He Ye, you can arrange it."
"Okay." Xu Heye nodded, picked up the pirated clothes on the coffee table, and handed them to Dong Xinghua. "Auntie, these pirated clothes are now in your hands."
"Find two reliable craftsmen to disassemble the clothes and see if these pirated copies were made by outside factories using our patterns, or if someone stole our patterns and production processes and sold them to outsiders."
Dong Xinghua nodded: "Don't worry, leave this matter to your aunt. I promise to check it out for you."
It's easy to deal with an outsider dismantling the board, but if it's someone from the factory, they have to find that person and kick him out. Otherwise, everything the factory does will be leaked, and their factory will be out of business.
Dong Xinghua took all the pirated clothes and left.
Xu Heye then looked at Dong Fuyun and said, "Uncle, you are responsible for finding a shop."
"The best shop in the mall used to be the one selling clothes. We can use it before the New Year and then renovate it according to our ideas during the off-season. If there are no shops available, we can rent them out. After you rent it, you can contact this person."
Xu Heye gave Da Wu's contact information and said, "Our house was renovated by him and his team before. They do their work meticulously, don't slack off, and are decent people. We're in a hurry, so ask him to get off work overtime and make sure the renovation is done within three days. It doesn't matter if the money is higher, but ask him to use good materials and not that low-quality paint with a strong smell." Time was tight and they didn't have much time to get rid of the odor.
Dong Fuyun nodded: "Okay, I understand."
Xu Heye looked at Dong Fuyun with a serious expression and said, "Uncle, time is very tight. I will only give you five days. After five days, you must give me a well-decorated high-end store. Do you understand?"
Dong Fuyun felt the pressure. If it was an empty shop, it would take three days to renovate it, which meant he only had two days to find a shop and sign a lease contract with the mall. This was almost an impossible task.
But thinking of the crowded goods in the warehouse, Dong Fuyun gritted his teeth and said, "Okay. In five days, I will give you a renovated store."
Hucheng is so big that there are at least dozens of high-end shopping malls. If he goes looking for them all by himself, he won’t be able to visit all the shops in two days even if he runs himself to pieces, so he still needs help.
Dong Fuyun was thinking about which of his former hangouts were actually reliable, though they weren't exactly good. He planned to ask them for help. He'd have them go through all the major shopping malls and note down the ones with space for rent. He'd then look for them specifically. Once he found a suitable one, he'd sign a lease agreement with the mall manager.
After Dong Fuyun left, Xu Heye turned his gaze to Huang Wangcheng: "Uncle Huang, you will be responsible for hanging the tags."
"If you look at the higher-end brand clothes on the market, they all have hangtags. If we're determined to make our brand bigger and stronger, hangtags are essential."
"You've done surveys and worked with printing companies before, so I'll leave the printing of the hangtags to you."
"Okay." Huang Wangcheng agreed immediately. Just as he was about to get up to make arrangements, he sat down again, "But we don't have a hang tag template." The printing factory is only responsible for printing. They have to draw a hang tag style first so that the printing factory can make it for them according to the style.
Xu Heye: “…”
I was so busy that I forgot they didn't have a tag template and a LOGO, which also needed people to make.
"Well, Uncle Huang, let's put the hangtag printing issue on hold for now. Over the next two days, you draw a hangtag and I'll draw one. Tomorrow, no, the day after tomorrow, we'll meet again to discuss it."
"OK."
After explaining Huang Wangcheng, Xu Heye turned to Lu Jun and said, "Uncle Lu, you will be in charge of going to the Trademark Office and applying for all applicable trademarks for Nanfang down jackets, Nanfang women's clothing, Nanfang men's clothing, and Nanfang hats—anything related to clothing, shoes, and hats."
Worried that Lu Jun wouldn't take it seriously, Xu Heye emphasized again, "Uncle Lu, don't think I'm overthinking it. Of all the things we've talked about today, this is the most important.
If we don't have the trademark, and our Nanfang down jackets become well-known, and someone discovers this loophole and applies for the Nanfang trademark, our losses will be immeasurable."
Lao Gandie is an example.
Everyone knows Lao Gan Ma, but few people know that the first to make chili sauce was actually Lao Gan Ma, not Lao Gan Die. However, due to the founder's age and lack of legal knowledge, he did not apply for the trademark in time.
In the end, the trademark was applied for by his competitor. The two parties fought a lawsuit over the trademark for many years before the brand usage rights were finally restored.
However, due to trademark infringement, Lao Gan Die was forced to withdraw from the market. By the time it regained the trademark rights more than a decade later, its market share had already been severely lost. Meanwhile, its competitors had already become popular across the country and became national brands.
Before vigorously promoting the Nanfang clothing brand, Xu Heye must first ensure that the trademark is in her hands.
"I understand." Lu Jun stood up. "I'll prepare the materials now and then go to the Trademark Office to submit the application."
"Well, after you go to the Trademark Office, give the factory a call. We need to confirm that no one has applied for the Nanfang brand before. If someone has used it, we'll have to come up with a new brand name."
"Okay." After Lu Jun left, Duan Jie, Jiang Cheng and Hua Feng became anxious: "Young boss, where are the three of us? What should we do?" Everyone had something to do, but they had no plans.
"You guys stay at the factory. On the one hand, you'll serve customers. Even though some people don't order, there are definitely still orders coming in. On the other hand, you'll help others. For example, if Uncle Lu needs any materials when he applies for a trademark, just call him and you can rush to deliver them. This will save him from running back and forth and wasting time." After a pause, Xu Heye said, "Time is tight. If you need anything, you can take a taxi. You can bring the invoice back and the factory will reimburse you." Salesmen can't usually take taxis when running around; after all, taxis are really expensive at this time. If they all took taxis back and forth, the factory would really be overwhelmed.
"Okay." The three of them, who could ride, all smiled. Back in the 1990s, taking a taxi was a respectable thing to do.
Xu Heye sat down to review the situation and realized that she had explained everything she needed to. All she had to do now was wait for a response. Xu Heye hadn't returned home, and since there was no phone at home, communication was difficult.
Taking out a pen and paper from her backpack, Xu Heye began to think about the style of the tag.
More than an hour later, Lu Jun called. After hanging up the phone, Xu Heye breathed a sigh of relief.
Pang Qiao came over and asked, "Cousin, who's calling?"
"Uncle Lu's." Xu Heye smiled. "Uncle Lu said that no one has applied for the Nanfang trademark yet, so we can use this."
"That's good." Pang Qiao also laughed, her eyes falling on the tags Xu Heye had drawn. Xu Heye asked her, "Which one do you think is better?"
Pang Qiao thought for a moment and pointed to the one in the middle. "This one is better. It's simple and elegant."
Xu Heye took a look and thought, how could it not be simple? There was only one advertising slogan on it.
"Cousin, I think your slogan could be modified. 'Giving you the warmth of the south' could be changed to 'Giving you the warmth of your family.'"
"The south is not necessarily warm. Look at our Hucheng, isn't it also in the south? It's still so cold in the winter that people shiver." Pang Qiao shivered as he spoke.
"But if it's changed to 'family-like warmth' it's different."
"When buying down jackets, buy Nanfang. Nanfang gives you the warmth of family." Xu Heye repeated it twice and hugged Pang Qiao. "Qiaoqiao, you're amazing. After the revision, it's indeed better and more logical than before. Just listening to it warms my heart."
Pang Qiao smiled shyly: "I'm glad I can help you."
"Okay, let's use this as our slogan."
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