Chapter 161: Two days passed in a flash, and Xu Heye finally...
Two days passed in a flash, and Xu Heye still failed to find a suitable art student.
It’s winter vacation and all the students have gone home.
I had no choice but to bite the bullet and paint it myself. Huang Wangcheng was equally overwhelmed. Although it was design, there were differences between design and design.
The two of them took out their drawings, looked at them again and again, and always felt that something was missing.
Designs with too many elements seemed overly complex, while simple designs were too monotonous. Finally, after reluctantly selecting two, Xu Heye gathered everyone in the factory who wasn't working outside and sent them to the office to vote.
"Take a look at it and see which one you think is better."
Dong Xinghua picked up the two pictures, looked at them from left to right, and finally put them down. "I can't explain it, but I just feel like neither of them is that good."
But when asked to point out what was wrong, she couldn't say.
Xu Heye looked at Duan Jie again: "Duan Jie, what do you think?"
Duan Jie scratched the back of his head. "I haven't read much, so I can't say much. Well, the flowers and plants on the left are pretty, but they don't seem to have much to do with our clothes. The one on the right is too straightforward, with no design elements."
"Right, that's the question." Dong Xinghua patted Duan Jie's shoulder. "Young people are really smart. That's the question."
Xu Heye put down the tag in her hand and sighed.
"If it really doesn't work, put the hangtag aside for now. We'll redesign it later when we have time." Hangtags add value to clothes. If they're not used well, they're better off not being used at all.
Pang Qiao suddenly raised her hand: "I have an idea."
Everyone in the room looked over. Pang Qiao was a little nervous, stuttering. "Or, perhaps, we shouldn't be so obsessed with the pattern on the tag, but focus on the material."
"Material?"
"Yes." Pang Qiao thought of something and ran out in a hurry, "I'll go home to get something first, you wait for me." She returned home and brought over the precious bookmarks she had collected over the years.
She likes to collect bookmarks, and has been collecting them for several years, and has a large collection. Some of these bookmarks were bought by her specifically, and some are not bookmarks, but she thought they were beautiful and could be used as bookmarks, so she kept them.
"Look." Pang Qiao placed a stack of bookmarks in front of everyone, flipped through them, and then took one out and handed it to Xu Heye, "Cousin, take a look at this bookmark."
"This bookmark is actually a clothing tag. I don't remember where it came from. But look, it's really good quality. It's thick and feels good. But the pattern on the tag is really simple, just a bird skeleton with English letters below it."
"But such a simple pattern doesn't affect the quality of the tag at all, making people feel it's a big brand at first glance."
Xu Heye nodded. It was indeed a famous brand. This bird skeleton, wasn't it Archaeopteryx?
She took the bookmark and touched it. It felt thick and substantial, and the paper didn't feel rough like ordinary paper, but rather smooth and silky. The paper was very delicate and had a faint reflective feel to it.
Xu Heye was inspired. She put down the Arc'teryx tag, took out a pen and paper and started designing a new tag.
Dong Xinghua, who was sitting next to her, picked up the tag and touched it. It felt really good. She handed it to Huang Wangcheng next to her and said, "Xiao Huang, take a look."
Huang Wangcheng took the tag and nodded: "It's really good."
Once I have an idea, drawing becomes very quick.
A few minutes later, Xu Heye showed the finished design to everyone.
The new tag is very simple. There is a logo on the front, the Chinese characters and uppercase Chinese pinyin of the brand name Nanfang below, and two lines of vertical text on the back, which contain the brand slogan.
She also had an idea for the logo: a double-layer circle with a hexagonal snowflake in the middle, some small patterns between the circles, the brand name in capital letters at the top, and Chinese characters at the bottom. As for the two sides, she could put some small lotus sketches.
"What do you think?"
Her drawing skills were limited, so wherever a drawing was needed, she simply left it blank and expressed it with words.
"It looks better than the first two." Huang Wangcheng agreed, "But we still need to draw the complete pattern first to see the effect."
"Of course."
"Uncle Huang, there must be someone among your classmates who is good at painting." She picked up the flower tag, "The person who painted this picture should be able to do it."
"OK."
With an idea in mind, the drawing was done quickly. Before long, a complete new tag pattern, including the logo, was handed to everyone.
"Uncle Huang, now that we have the draft, the rest will be left to you." Xu Heye handed the design drawings and the Arc'teryx tag to Huang Wangcheng.
"Uncle Huang, when you get to the printing factory, give this hangtag to them for reference. We also want the hangtag to be made of this material. The base color is pure black, and the pattern on it is printed in white."
"Okay, I'll go to the printing factory now." Huang Wangcheng took the drawings and immediately set off for the printing factory.
After Huang Wangcheng left, Xu Heye and Dong Taohua went to the taxi company together.
They also want to go to the taxi company to discuss cooperation.
The reason they had delayed discussing cooperation until now was because they were waiting for Dong Fuyun to rent a shop. Once the shop was rented and the mall location was confirmed, they could then go to the bus company to discuss cooperation in a targeted manner.
Fortunately, Dong Fuyun is still very reliable. Yesterday afternoon, he and Lu Jun successfully negotiated a shop space in an old shopping mall.
The shop was located on the second floor of the shopping mall. Dong Fuyun went there at a good time because the shop had just been vacated and was the second one closest to the entrance.
Fortunately, the shop's previous owner also sold clothes, so the interior was still new and didn't require renovation. Dong Fuyun bought the shop, along with the hangers and mannequins. Now, all he needed to do was renovate the storefront, move his factory's clothes in, and start business.
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