Chapter 162 Car Light Advertisement Xu Heye called and specifically asked to go...
Xu Heye took a taxi and specifically asked to go to the taxi company headquarters.
The driver, Lao Dai, gave the two of them a strange look and said, "Little sister, what are you doing at our company headquarters?"
"Of course it's a good thing." Xu Heye smiled, "We're going to give money to your company."
"Giving us money? You're amazing, little sister! I wonder how much money you're going to give us." Old Dai joked with a smile, "If it's too little, we won't even bother to accept it."
What he said is true.
Driving a taxi is very profitable these days. In an era when a monthly salary of two to three hundred or even four to five hundred yuan is considered high for ordinary workers, it is not a dream for them to earn several thousand or even over ten thousand yuan a month.
Being able to marry a flight attendant and buy a house downtown is a very respectable job. Hence the saying: One, power; two, money; three, a stethoscope; four, a steering wheel; if you can just turn the steering wheel, you wouldn't even be offered the job of county governor.
Xu Heye also smiled: "We are going there sincerely, so we will not try to fool everyone with some trivial things."
Old Dai quickly took the two of them to the taxi company headquarters.
"I heard from Lao Dai that you are here to give us money?" Manager Qian of the taxi company looked at the two women, one big and one small, in front of him with some amusement.
"Yes." Xu Heye said without a trace of guilt. "Manager Qian, we're here to discuss a potential partnership with you. If we can reach an agreement, the taxi company will easily earn a large sum of money."
"Cooperation? What cooperation are we talking about?" Manager Qian was lazy and had no interest.
What kind of cooperation can a person who runs a garment factory discuss with their taxi company?
It's still a little girl to talk about.
Do you want to rent two cars to help them transport the goods?
Is it worth talking to him specifically about these trivial matters?
Xu Heye saw that Manager Qian didn't care and didn't take it seriously.
"Look, Manager Qian. I think we could definitely explore the role of taxi roof lights a little further."
"For example, insert an advertisement while the vehicle is in motion."
"Commercial break?" Manager Qian sat up straighter.
"Right," Xu Heye explained. "Our current overhead lights only have three states: green for empty, red for passengers, and orange for out of service. Besides that, we could definitely add an advertisement."
"For example, after a taxi picks up a passenger, the roof light will continuously display the words 'Customer Available' while driving. This can last from ten minutes to several hours. We can use this time to insert other content."
Manager Qian: "Is this the advertisement you mentioned?"
"Yes." Xu Heye said, "Manager Qian, we came here today to buy this time to broadcast our company's products."
Manager Qian thought about it and realized that the roof lights and carousel system were already available and the money had already been spent.
Now you just need to add a few words to the original base, and you can get extra income at almost no cost. This business can be done.
However, the businessman does not show his emotions. Although he is interested, he cannot let the other party take the initiative.
Therefore, although he was interested, he still looked indifferent.
"That sounds really good, but I don't know how much you're willing to pay for this ad."
Xu Heye smiled and watched the other party pretending. Manager Qian didn't know that his little actions just now had already exposed his thoughts.
"Manager Qian, we are willing to purchase the exclusive broadcast rights for this advertisement for three years at a price of 100,000 yuan."
"Exclusive, what does exclusive mean?" Manager Qian keenly discovered the key point.
"That means that for the next three years, the roof lights on your company's taxis can only rotate our factory's advertisements."
"One hundred thousand yuan for three years?"
"Yes." Xu Heye nodded, "One hundred thousand yuan for three years."
"Let me think about it." A hundred thousand yuan over three years wasn't a lot for a taxi company, but it wasn't small either. As the girl had said, the costs had already been paid, so the hundred thousand yuan was practically free.
But Manager Qian didn't want to sign for such a long time.
He had a hunch that overhead advertising was indeed a worthwhile business. However, the business had only just begun, and whether it could be sustained was still uncertain.
Just sign a one-year contract, charge less, and use a year to verify whether this light advertisement is reliable.
If it works, he will have the final say on how the cooperation will proceed.
"How about this? Three years of exclusivity is a bit too long. We can sign a one-year contract first. During this year, we will only do business with your factory. And I can also give you a little more profit. Before, you said 100,000 yuan for three years, which is more than 33,000 yuan a year. I will round off the decimal and give me 30,000 yuan."
Xu Heye and Dong Xinghua looked at each other and said, "Okay."
"But we need to sign a contract to ensure the interests of both parties. We may need to adjust the content of the advertisement at any time, and the taxi company must cooperate unconditionally."
Manager Qian thought for a moment and said, "Of course, it's possible, but there should be some constraints. If you guys keep coming up with new ideas, I won't be able to keep up with your speed in changing the lyrics even if I run myself ragged."
"Then let's do it on a monthly basis. Chongdu Factory reserves the right to change the slogan once a month. If there are special circumstances that require the slogan to be modified, I can pay the modification fee according to the market price."
"Isn't once a month too much?" Manager Qian said. "You have to understand that our company doesn't have anyone who understands the system. Every time we change the advertising slogan, we need to find a dedicated person to modify it."
"Manager Qian, it's 30,000 yuan a year. You have to take some responsibility on your side, right?"
"You may not be in the clothing business, but you definitely buy clothes. New items are released every season, so advertising slogans must be constantly updated to reflect fashion trends."
Manager Qian thought about it and decided to hire someone to revise the advertising slogans. The fee would be fifty yuan per session, and twelve times a year would only be six hundred yuan.
So he agreed: "Okay, once a month then."
The two sides discussed some details before finally finalizing the contract.
"Why is there a penalty for breach of contract?" Manager Qian raised a question as he looked at it.
"Manager Qian, I need protection too. To put it bluntly, if there's no penalty for breach of contract, and you take the money and ignore us, then I'm left with nothing to do, right?"
"But isn't the penalty you set a bit too high? The penalty is 100,000, and you only paid us 30,000 for advertising. That's more than triple the amount."
"That's true, but liquidated damages are only payable if you breach the contract. As long as you don't breach the contract, the liquidated damages are just a figure."
"And this 30,000 yuan advertising fee can actually go into your pocket."
"That's true." Manager Qian thought for a moment, thinking this little girl was quite smart. With a flourish, he signed the contract and affixed the official seal.
The contract is made in duplicate.
Xu Heye took the contract that belonged to them, and Manager Qian took the two of them to find Secretary Xiao Zheng and contact professionals. Naturally, he didn't need to do it himself for such a small matter as adding car light advertising.
"This is my secretary, Xiao Zheng. She's in charge of advertising."
"Hello, Secretary Zheng." Xu Heye greeted with a smile.
Manager Qian then introduced Xu Heye and Dong Xinghua to Xiao Zheng. "These two are Mr. Xu and Mr. Dong from the Chonghe Garment Factory. Our company has a partnership with them." After briefly outlining the details of the partnership, Manager Qian said, "They will contact you later regarding the specific matters. You must be responsible and don't neglect them."
If the car light advertising works, the company will be able to increase its income in the future, and his pockets will be fatter. So he is very concerned about this matter.
Upon hearing this, Xiao Zheng hurriedly expressed his determination to Manager Qian: "Manager Qian, don't worry, I will definitely take responsibility for this matter."
Finding a job wasn't easy. Although Manager Qian was her uncle, they weren't related by blood. If she didn't do her job well and affected Manager Qian's important matters, he would definitely ask her to get out and not keep her in the company.
"Okay, then you guys continue talking. I'll leave first." Manager Qian said and returned to his office.
After sending Manager Qian away, Xiao Zheng looked at Xu Heye with a smile: "Boss Xu, when will your advertisement start?"
Xu Heye: "The sooner the better, it would be best if it could be online tomorrow."
Xiao Zheng nodded. "Then I'll arrange for a staff member to come over today to modify the system. I'm just wondering if you've thought of the advertisement yet?"
"Of course," Xu Heye said. "Our store will open in three days. The advertisement will say: 'February 1st, Nanfang Women's Wear Grand Opening on the second floor of the First Department Store.' We'll have new winter clothes at a great price. Buy four, get one free. Welcome to shop."
Xiao Zheng took a pen and wrote down what Xu Heye said, then read it again, "Boss Xu, am I remembering it correctly?"
"That's right." Xu Heye nodded with a smile, "Secretary Zheng, thank you for your hard work on this matter."
"When the store opens, you can come to the store to check out the new styles when you have time. I'll give you a down jacket then."
"Thank you." This was really a pleasant surprise. Secretary Zheng thanked with a smile, and the smile on his face became much more sincere.
"Boss Xu, Manager Dong, why don't we exchange phone numbers so we can communicate over the phone if we have any questions. This will save you from running back and forth all the time." In return, Xu Heye offered to give her clothes, and Secretary Zheng was naturally willing to sell them to her.
"That would be even better." Xu Heye smiled and gave Secretary Zheng the number of their factory, then wrote down the landline number of Secretary Zheng's office.
It’s better for the county magistrate to be in charge now. There will be many opportunities to deal with Secretary Zheng in the future!
This dress is worth it!
Secretary Zheng was also very satisfied. Winter clothes that could be sold in the mall must be of good quality. A down jacket would cost at least 299.
After seeing off Xu Heye and Dong Xinghua, Secretary Zheng immediately contacted the staff who had helped them install the car lighting system and asked them to come to modify the system so that the people of Hucheng could see the news of the opening of Southern Women's Wear through their car lights tomorrow morning.
On the other side, Xu Heye and Dong Xinghua left the taxi company and did not rush back to the company, but went straight to the First Department Store. This time they were picked up by the same driver, Lao Dai, who had brought them here before.
Old Dai laughed and joked, "Big sister, little girl, have you given away the money?"
"Thanks to you, it's been delivered."
"Oh." Old Dai looked at them in surprise.
There weren't many cars on the road, so the taxi drove smoothly to the First Department Store. Xu Heye paid and said, "Take care, Master Dai."
After getting off the car, the two went straight to the second floor of the shopping mall.
In the shop on the second floor, everyone was busy.
Xu Hui and Dong Taohua were cleaning, while Dong Fuyun and Da Wu were hanging up the shop sign. A few unfamiliar young men followed Lu Jun in and out, carrying unwanted items from the shop.
Xu Heye looked at the monotonous and ordinary words on the sign and had an idea in her mind.
"Angkor, I have a new idea for the sign. If I start changing it now, will it be ready for the opening in three days?"
Da Wu stopped hanging the sign, and the two of them slowly got off the escalator. Putting the new sign aside, Da Wu looked at Xu Heye and asked, "What do you want to change it to?"
Xu Heye took out a piece of paper: "Brother Wu, take a look at this paper." What Xu Heye took out was the drawn logo.
"The sign should have a black background with white text, a logo, the brand name of Nanfang, and Chinese characters."
"As for the location, logo image and font size, you need to consider it according to the size of the sign."
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