Chapter 165 Buy Four Get One Free Xu Heye looked at the clothes hanging up,...
Xu Heye looked at the clothes hanging up and frowned.
There are too few clothes.
The factory had only developed a dozen or so winter styles before. Counting the same style in different colors, there were only about thirty different styles and colors. This amount of clothing was fine for wholesale, but it wouldn't be enough to display in a store.
Dong Xinghua also discovered the problem. In a 60-square-meter store, the same few styles of clothes were sold over and over again. No matter how fashionable or novel the clothes were, they would lose their appeal if they appeared over and over again.
Therefore, more styles must be added.
"Aunt, you've been working in the textile industry for a long time and know a lot of people. You could contact those clothing factories and see if they have any winter stock that's good quality. As long as the quality is good and the style is good, we can buy it and sell it in our store."
"As for me, I'm going to visit several wholesale markets in Hucheng with my mother." If you want to get enough categories of goods in a short period of time, going to the wholesale market to find goods is the fastest way.
But they are in a hurry, so I don't think the price can be negotiated much.
But even so, they had to buy it. The bus company had already put up its headlight advertisements, and they had to take advantage of this opportunity to revitalize the store.
Only when the stores are doing business can the factories get rid of the situation of being constrained by retailers.
Xu Heye thought about it and changed her mind: "Aunt, the factory leftovers can be put aside for the time being. You should go to the wholesale market with me and my mother." The factory leftovers can be collected, but it is too slow to negotiate with each company one by one, and what they lack most now is time.
She can look at the styles, and Dong Taohua can negotiate the price, but when it comes to quality, Dong Xinghua, an old textile worker who has worked in the textile industry for more than ten years, knows best.
Their store wants to be a brand and sell high-end goods, so the quality of the things sold in the store cannot be too bad, and the same applies to the things imported from outside.
"Okay, I'll go with you."
Xu Heye then looked at Dong Fuyun and said, "Uncle, you, Wang Xiaochen, A Ming, and A Dong, the four of you will go to the wholesale market with us and be responsible for bringing back the goods we bought."
"As for Uncle Lu, Aqiao, and Dad, the shop is up to you. Take the goods that my uncle and his crew bring back, and you three will be responsible for unfolding the clothes, ironing them, and then hanging them up according to the different categories."
After thinking for a moment, she continued, "If you three are too busy, just call the factory and ask them to send two female workers over to help you."
Lu Jun nodded, and Pang Qiao also said, "Don't worry, we will take care of the store."
Time was running out and there was no time to waste. Besides the mall, Xu Heye took a taxi and headed straight to the largest wholesale market in Hucheng.
There are so many stalls here, selling a wide range of categories. From tops and bottoms to underwear and outerwear, shoes, socks, and hats, they have everything you could want. They also offer a wide range of qualities, from high-quality wool sweaters to inexpensive, rough-textured, yet stylish sweaters.
A group of seven people got off the car and rushed into the wholesale market.
Xu Heye looked at the styles. She chose clothes that were similar to the store style and had some Hong Kong style elements. After she liked the style, Dong Xinghua took the initiative, first touching the material and then looking at the details to make sure the quality was good. She then estimated the cost price, and then Dong Taohua was responsible for negotiating the price with the store owner.
After agreeing on the price, style, size and quantity, Dong Fuyun and three others were responsible for inspecting the goods, checking the goods, and delivering the goods to the mall.
The group had a clear division of labor. By eleven o'clock in the evening, Xu Heye had negotiated nearly two hundred styles. Including different colors, nearly three hundred pieces of clothing of different styles and colors were displayed in the store, finally making their new store more like a fashion store rather than a warehouse for storing winter clothes.
By the time the dozens of remaining styles in the store were ironed and hung up, it was already one o'clock in the morning on February 1st.
There were only a few hours left before the opening, so Xu Heye hurriedly took a taxi and told everyone to go home and rest.
The mall opens on time at 9 o'clock. When they open a new store, they must arrive at the store two or three hours in advance, clean the place, inspect every detail, and find out what is missing to avoid being in a hurry after opening the store.
So even though she hadn't slept for a few hours, Xu Heye still got up early. After three or four days of busy work and lack of sleep, Xu Heye's head was dizzy when she got up.
I washed my face with cold water. The icy cold tap water in winter startled me and woke me up completely.
Xu Heye finished washing up, but Xu Hui and Dong Taohua had not yet gotten up.
Since she didn't have time to eat breakfast at home, Xu Heye went to a small street shop and bought more than 20 steamed buns. She could eat three or four, and if she took the extra buns to the store, if others didn't have breakfast, the leftover buns would be just enough to fill their stomachs.
She still took a taxi. While waiting for the taxi, Xu Heye looked at the taxis running back and forth on the road, and her eyes fell on the advertisements that were playing over and over again on the roof lights.
I wonder how many customers we can attract in three days.
However, taxis running all over the city in a year were enough for the people of Hucheng to know about the southern women's clothing in the First Department Store.
When Xu Heye arrived at the store, Dong Xinghua and Dong Fuyun were already there.
"Have you had breakfast?" Xu Heye put the bun in her hand on the cashier counter.
"Not yet." Dong Fuyun dusted his hands. "We came early, and the breakfast shop wasn't even open." He had barely slept all night. After barely lying down for two hours, he finally got out of bed. There were no cars on the road, so he rode his bike here.
Dong Xinghua had the same mentality. They had paid too much for this shop, including renting the shop, placing orders, and spending money on advertising.
To avoid getting the oil from the buns on his clothes, Dong Fuyun took the buns to the door of the shop to eat. Dong Xinghua also walked over to Dong Fuyun and took two buns to eat.
She did have breakfast, noodles cooked at home, but she had no appetite at the time and didn't eat much. She was hungry now.
Xu Heye looked at the clothes hanging in the shop and sighed. Opening a store in three days was still too hasty.
There is no tag and no price tag.
Xu Heye looked at the clothes, feeling a bit overwhelmed. There were no price tags, so each piece had a different price. It was easy to get confused if she had to remember the price in her head. If she got the price wrong and the customer asked for it back, it would be a big problem.
She thought about it and decided to keep it simple and price directly by category.
Down jackets, long ones are 499, short ones are 399. Cashmere coats, long ones are 399, short ones are 299. Cashmere sweaters are 139, and ordinary sweaters are 89. Down pants are 199, ordinary autumn and winter jeans are 69, and other cotton-padded jackets and coats are 159.
The price is not cheap, but it is not particularly high either. It is considered a medium price in a shopping mall.
Xu Heye waved her hand, called Dong Xinghua and Dong Fuyun, and told them this idea.
Dong Xinghua: "This does make calculations easier, but the purchase prices of these clothes are different. Some items have very high purchase prices, like this pair of jeans." Dong Xinghua took out a pair of pants, "The purchase price of this pair of pants is sixty-three, isn't selling it for sixty-nine too little?" If you open a shop in a shopping mall and make five dollars from a piece of clothing, you will go bankrupt sooner or later.
"Auntie, that's not the way to calculate it. You can't make money from these pants, but you can from other pants. Some things are placed on the shelf to enrich the category, not to make money."
"To put it in an extreme way, it doesn't matter if we can't make any money from the clothes we buy from the wholesale market. As long as we can clear out all the winter clothes in the warehouse, it will be enough to cover these costs and make more money than wholesale."
Originally, Xu Heye wanted to dump the goods at a low price, but after thinking about it, she felt that this was not the way to go.
Many stores in these shopping malls also order goods from their factories. If their prices are too low, other stores will not be able to continue doing business. Even if they want to make money, they cannot block other people's paths.
If you block other people's paths, your own path will only become shorter and shorter.
Another thing is that as long as she doesn't want to follow the path of Youyiku, the prices of Southern Women's Clothing cannot be set too low.
So she thought about it and decided that the price should still be the same as other stores, but they could do a buy four get one free promotion, which means if they buy four items, they only need to pay for three, and the lowest priced item will be given for free.
So, if you buy four down jackets for 499 yuan, you can save more than 120 yuan per piece, and if you buy four down jackets for 399 yuan, you can save 100 yuan. The higher the price of the item, the greater the discount.
"Aunt, when you recommend something, be sure to clearly state that our buy four get one free offer means the cheapest item is free. Put expensive clothes together, and cheap clothes together. That way you can enjoy the greatest discount."
"During this process, we focus on recommending our factory's own clothes, especially the four or five sets that we produce the most."
There was no time to buy special price tags, so the three of them simply took white cardboard, cut it into squares, wrote the prices on them, and then clamped them on the corresponding hangers with a large rack.
After hanging up the price tags, Xu Heye's eyes fell on the wall, and then she took out a few sets of recommended combinations, "Uncle, take down the display clothes on the wall and hang up our own clothes."
At this time, the opening flower basket ordered from the flower shop arrived.
The flower baskets were placed, and Xu Heye looked at the paper sign on the flower baskets that read "Good luck in opening the business." She thought for a moment and went to the person in charge of the shopping mall to borrow a red carpet. With the red carpet and the flower baskets, the atmosphere for the opening was finally complete.
Now everything is fine, just waiting for guests to come.
The mall opens on time at nine o'clock.
Dong Fuyun ran to the first floor with firecrackers, set off a few firecrackers outside the mall to celebrate the opening, and then quickly ran into the store.
There were four young girls entering the store with Dong Fuyun.
Before entering the store, the girl stared at the words "Southern Women's Clothing" on the sign repeatedly before tentatively asking, "Boss, is this the Southern Women's Clothing mentioned on the taxi lights?"
Xu Heye subconsciously exchanged a glance with Dong Xinghua and Dong Fuyun, and there was joy in the eyes of the three of them.
Advertising works.
Xu Heye nodded quickly: "Yes, yes, we are the southern women's clothing mentioned on the taxi headlight."
"So, is it true that the car lights say you're open for business, buy four get one free?"
"Yes, of course!"
"You mean you buy four and only pay for three?"
"Yes, buy four and only pay for three, and the cheapest one will be free. Miss, come into the store quickly. The four of you can participate in the promotion by picking only one each."
The girl smiled and said, "We came here together because we saw the buy four get one free promotion."
A woman passing by heard the buzz and came over: "Boss, buy four get one free, what's this promotion?"
"That's it..." Xu Heye explained briefly.
"Really?" The eldest sister's eyes sparkled. "The lowest-priced item is really free?"
"Of course." Xu Heye said, "Sister, please go into the store and look at the clothes. If I cheat you, or if it's not buy four get one free, you just don't have to pay."
"That's true." The elder sister seemed to be thinking about something. Buy four get one free, it's a bargain. No matter whether she can take it or not, she has to go in and take a look.
Continue read on readnovelmtl.com
