Chapter 166: Hot Opening Sales In such a big city, how many people...
In such a big city, how many people can see their advertisements?
Xu Heye didn’t know, she only knew that this day was going to be extremely busy.
After the eldest sister entered the store, another family of four soon came in. They were a middle-aged couple with two twin daughters in their teens.
"Boss, this is Southern Women's Clothing, right?" "Yes, yes."
"Is the buy four get one free promotion still going on?"
"Yes, of course." Xu Heye asked, "Sister, did you guys come here because of the car light advertisement?"
The wife nodded. "Yes, I saw the news yesterday while taking a taxi. The kids were on winter break, so I brought them here to check it out."
"Then please come in."
“Are all the clothes in the store participating in the promotion?”
"Yes, all the clothes in the store are participating in the buy four, get one free promotion." Xu Heye said, and then reminded, "But sister, our store has a buy four, get one free promotion, and the free one is the lowest-priced one."
"So when you're choosing clothes, you can put the more expensive items together and the cheaper items together to maximize the discount."
"Okay, we got it."
After the family of four entered, three young office workers in their twenties came in...
"Yes, yes, that Southern lady."
"Yes, regardless of price. Expensive or cheap, everyone can participate in the buy four get one free promotion."
Xu Heye stood at the door of the store, talking until her mouth was dry. People came in wave after wave, all of whom had seen the opening information from the car light advertisements and rushed here for the buy four get one free promotion.
Before entering the store, everyone has to ask two questions as usual, "Is this the Southern women's clothing store?"
"Is the buy four get one free promotion still going on?"
Xu Heye felt she had to think of a way, otherwise she would be exhausted just answering these two questions. Just as she was thinking, another customer came in. Xu Heye immediately smiled and said, "Yes, yes, the advertisement for the car lights was put up by our store."
"We also have buy four get one free options, so please come in and browse."
Not everyone who comes to the store will buy clothes, but those who decide to buy will definitely buy four pieces.
The temptation of buying four and getting one free, or getting a piece of clothing for free, is not something most people can resist. Of course, there are also many people who leave, shop around, and then come back again.
It's the same down jacket, the same price, others are selling it at full price, but she has a grand opening sale, you can get four pieces for the price of three, so of course they know what to choose.
There are also customers who cannot afford four pieces of clothing by themselves but want to enjoy this promotion. They learn to squat at the door of the store and buy together with other customers without any instruction.
Wang Xiaochen was a straightforward person. Seeing this, he wanted to step forward to stop him. When Xu Heye saw this, she quickly shook her head at him and continued to settle the bill with the customer.
After the two people who had joined the bill had left, Wang Xiaochen walked over to Xu Heye and said in a low voice, "Young Boss, it's obvious that those two customers are not acquaintances. How could they join the bill together?"
Xu Heye shook her head and patiently explained to him: "It's okay."
"Wang Xiaochen, the purpose of this buy-four-get-one-free promotion is to attract customers and sell as many clothes as possible. This customer wants to take advantage of this promotion, but doesn't have the money to buy four down jackets. It's better for her to use her brains to find other customers to join the order than forcing us to give her a discount, right?"
"It doesn't matter who you sell the clothes to, or whether or not those two people are acquaintances. What matters most is that you sell the clothes and make money."
Wang Xiaochen seemed to be thinking about something. From now on, if a customer wants to enjoy the discount but really doesn't want to or doesn't have the money to buy four items, he will secretly tell the customer this method of combining the two items.
Finally, they would add, "This method is a loophole, and the boss doesn't approve of it. Once you find someone to join you in paying, you must say that you are friends and are paying together. Don't ever say that you are strangers and are here to join the bill. Otherwise, the boss won't give you a discount, and I won't be able to do anything about it."
What's more, as a result, several customers actually brought in "friends" and completed several additional orders, all of which were high-priced orders.
There is a constant stream of people coming to the store to try on clothes, choose clothes, and buy clothes.
Everyone has a herd mentality. Most of the customers who first came into the store were those who saw the car light advertisement and came for the buy four get one free deal. Later, other people who came to the mall to shop were also attracted in.
Once we entered the store, we found it quite good. The clothes were of good quality and the styles were very nice. There were fitting rooms where we could try on clothes and large mirrors where we could see how they looked.
There's also a large sofa where you can sit down and rest when you're tired from shopping. If you're thirsty, there's water to drink, and there's candy on the coffee table. Men are also very satisfied. While their partners are shopping, they sit on the sofa, drink some hot tea, read the newspaper, and relax.
Xu Heye also specifically instructed her aunt and others that if a customer did not know about the promotion and only brought three pieces of clothing to pay, they should proactively remind them that the store was having a promotion and let them go back to pick out another piece.
Customers are naturally happy to receive four pieces of clothing for the price of three, and the clerk proactively reminds them. They then go back to choose and try on the clothes, and may even take a few more pieces with them when they leave.
The busy schedule lasted until after 1:00 p.m. Xu Heye quickly called everyone together as there were fewer customers at noon.
"Aunt, please take them to dinner."
Dong Xinghua glanced at the remaining customers in the store and said, "There are still customers. Can you handle it by yourself while we go to eat?"
"We'll have to do it even if we can't. We've been busy since nine in the morning, and everyone must be starving. Besides, there are a lot fewer customers now than in the morning."
Dong Xinghua thought for a moment and said, "Let's split up into two groups." She then looked at Dong Taohua and said, "Sister, you and your brother-in-law take the young people to eat. The youngest, Xiao Lu, and I will stay behind to help He Ye manage the store. After you finish your meal, just come back and pack some lunch boxes for us."
"Okay." Dong Taohua did not refuse. Instead of wasting time, she might as well go and order food early and have it delivered.
After Dong Taohua and the others left, the four people who stayed behind to look after the store quickly began to restock the goods.
They restocked the shelves at around 10 o'clock in the morning, but then there were so many customers that they were busy finding goods and collecting payments for the customers, and they had no time to fill the empty shelves.
When the excitement is high, even customers don’t have time to slowly and carefully choose.
"Aunt, Uncle, Uncle Lu, this time when we're restocking, we can put more of our own styles. Especially the styles that Qiaoqiao, my mom, and my aunt are wearing."
These four sets of clothes were the best sellers that morning. Many customers came into the store and specifically asked for the styles they were wearing. Wearing the new styles, customers could see how they would look just by looking at them.
So Xu Heye thought that she could put a few more of these styles on display in the afternoon, or even put two separate hangers to display these styles.
"Yes, we can get more out." Dong Xinghua said, "When we were looking for goods this morning, the customers who asked about these sets found the most."
"There is also a column for base shirts, we can put more of our own base shirts in it." Facts have proved that their styles are still very good. Among more than ten types of sweaters, almost 50% of customers chose their styles.
Dong Fuyun said with emotion: "This base shirt is selling really well. I bought it for everyone this morning."
Dong Xinghua: "Our products are good, so isn't it natural that they sell well?"
Xu Heye smiled: "More than that."
The other styles are good too, but they just don't sell as well as this one. Ultimately, the fact that this dress sells well is also the result of her careful design.
As the old saying goes, when you meet someone, you feel a little bit of affection, and the same goes for clothes and accessories.
In order to save costs, they only made one base shirt before, so this model has the largest inventory.
In order to sell all the clothes, Xu Heye made many displays. Whether it was the clothes hanging on the wall for display or the clothes they wore underneath, they were all the same.
The base shirt on the mannequin is also this one.
This is the first thing customers see when they enter the store. By the time they choose a base shirt, they have seen it many times intentionally or unintentionally. When they finally make a choice, they are naturally more inclined to choose the piece of clothing that keeps appearing in their field of vision.
Xu Heye told Dong Xinghua about this routine. Dong Xinghua seemed to be thinking, "No wonder you asked everyone to put our own clothes in the most conspicuous place yesterday."
Similarly, on the clothes hanger, in a row of clothes, their own items will be placed on the outside.
"This is the display area." Xu Heye pointed to the yellow loose-fitting coat that Dong Fuyun had just hung on the wall, then pointed at herself and Dong Xinghua, "This is also a display area."
As he was speaking, two girls walked in.
The two have very different styles. One has a baby face and looks like a high school student, while the other has red lips and black eyes, with long wavy hair draped over her shoulders, high heels and black stockings. Every cell in her body exudes a charming and sexy temperament.
Both of them obviously knew their own styles very well, and the baby-faced girl took a liking to Xu Heye's clothes at first sight.
"Little sister, take out a set of your clothes and let me try it on."
"Okay." Xu Heye handed her the black straight pants, base shirt and brown polka dot down jacket he was wearing.
Another girl took a fancy to Dong Xinghua's clothes. Dong Xinghua was wearing a red shiny down jacket and a black sequined pleated skirt.
Although she is in her thirties, she has a good figure, is tall and has fair skin. The red down jacket paired with the sequined pleated skirt perfectly highlights her fashionable and charming mature woman.
In addition, he has been successful in his career during this period, and he is well-off and wealthy. There is no sign of classiness or decadence on him, and he appears to be intellectual and generous, so he is very eye-catching.
The two girls took the clothes into the fitting room and came out changed soon. They looked at themselves in the mirror and found that they looked very good.
Both of them were not short of money and planned to take the whole set.
Xu Heye quickly told the other party about the store's promotion, "We have a buy four get one free promotion. You two can pick one more. If you get four, the lowest-priced one will be given to you for free."
The two girls looked at each other and shook their heads: "No need, let's just settle the bill." Both of them were not short of money, and this discount was not worth their time to go back and choose again and again.
"How about this, you two have six sweaters between you two, so you can buy four and get one free. I'll cut the price of this sweater in half, and each of you will get half a sweater off your bill, okay?"
The two of them naturally agreed with what they heard, and they actually started to have a slight liking for the store. When they have more time later, they might come and have a good look around the store.
There are many people who have the same idea as the two girls. Xu Heye's honesty has helped the store accumulate a lot of repeat customers.
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