Chapter 231
It doesn't matter if the market is down, the tide will lift it up
"Under the Wave" is scheduled to be broadcast on October 10th on CCTV-8's prime time and Antenna Video. CCTV-8 updates two episodes every night at 7:30, and Antenna Video VIP members update two episodes every day. The first four episodes will be broadcast, and SVIP members can watch in advance.
Even though it is a period drama, Antenna Video is confident in Ling Sui's ability to make money. Although the final performance of a work still depends on its quality, whether it can attract passers-by in the early stages depends on the appeal of the actors.
In this regard, Ling Sui has never failed. Not limited by platform, subject matter, or schedule, this is the real drama star.
Before The Wave was broadcast, there were predictions that it would be praised to the sky and that it would be trampled underfoot. In short, the opinions were very polarized. Ling Suisui and Suisi are used to it. Every time she releases a new work, it is always surrounded by this kind of bloody atmosphere. With so much attention from the public, it is really hard for the work to fail.
When the show premiered on the 10th, Ling Sui was not in the country. She had already flown to California, which has a 15-hour time difference with the East 8th Region.
Her Weibo is managed by team members who remain in China. Kang Le and Wen Jun will cooperate with the drama and platform in promotion. At 7:30 in the evening in China, when viewers who wanted to watch the drama and the trial could not wait to turn on the TV and flock to the antenna video, Ling Sui was still sleeping soundly.
By the time she finished her morning exercise, had breakfast, and finally turned on her mobile phone to surf the Internet, it was almost midnight in China.
In the creative group chat of "Under the Wave", the director, producer, leading actors and others were saying auspicious words to each other, and one could feel the joy of each of them through the screen.
For Ling Suisui, this has become the routine procedure for the launch of each drama. Before she had the chance to read the detailed battle report, she knew that the broadcast results would definitely be good.
Let’s talk about the ratings first - CVB’s data is released the next day, and you can see the real-time curve on Kuyun. Inspur's average viewership was 2.518%, with the highest being 3.725%. Because so many people checked the data in a short period of time, the Cool Cloud backend almost collapsed.
There is a reason why the highest value is much higher than the average. The overall data of CCTV-8 in the past few months have not been very good. Even in the prime time, the ratings are difficult to break through 1.5. Therefore, before the launch of Inspur, many people were pessimistic about its performance and were not optimistic about its rise at this time.
Some people say that if it were a month or two later, the situation might be better. When the weather gets cold, the elderly's willingness and frequency of going out will decrease, and the ratings of various channels will be better. After all, grandparents are the ones who control the TV remote control in the family.
There may be some truth to this statement, but Ling Suisui's works never need to make such excuses.
It doesn’t matter if the overall market data is sluggish, Inspur will lift it up. Even if the CCTV-8 ratings are less than 0.5 before the show starts, it can still be raised to an average of over 2.5. Do you really think Ling Sui’s popularity at the age of 21 is a joke?
Perhaps it is because she is too star-studded and the label of top star is too conspicuous, many people forget that she also has a movie called "Top List" and the Freedom House trilogy is also a regular guest in the daytime time slots of CCTV and various satellite TV stations. How could viewers who often watch TV not recognize her face?
If you look closely at the ratings graph, you'll find that whenever Li Xiang appears, the ratings go up a bit.
A big fan of Suisi shared a piece of information on Weibo, saying that every second many viewers holding remote controls change channels. Some tune into CCTV-8, while others tune into other channels. When the inflow is greater than the outflow, the ratings go up, otherwise they go down.
Therefore, whether the ratings go up or down, it is not because the audience accurately identifies a certain character or actor, but whether the passers-by choose to stay after seeing the content on TV.
Obviously, Ling Sui's appearance is to make more audiences stay for her. The audience is willing to watch her, so won’t the ratings go up?
Inspur’s satellite broadcasting performance is excellent, and its online broadcasting is no less impressive.
Even though it was updated at 7:30 p.m., and even though VIP was required for the first two episodes and SVIP for the last two, the popularity value of "Under the Wave" on the first day still exceeded 28,000, entering the "must-see club" of Antenna Video, and the number of views of the main film on the first day was 20 million.
Because each platform calculates heat values differently, they can only be compared within the same platform. Zhuo Siyu looked at this year's data. Well, the first-day box office of "Under the Wave" was 28,000, which was the highest of the year.
"It's still a little worse than Perfect Life." Zhuo Siyu said regretfully, "Perfect Life broke 30,000 on the first day and directly entered the hot-selling club."
This statement may sound like Versailles. "The Instant" is a period drama, which has the advantage of high ratings in terms of subject matter when broadcast on satellite TV, but it is lacking in the field of online broadcasting. Moreover, you can watch two episodes of "Perfect Life" for free on the first day, while "Under the Wave" is only available to VIP users.
It's just that he is very low-key, otherwise he could pick out a niche track of "locking V on the first day" to brag about his title. Many fans do this. It doesn’t matter if the actual performance is a little inferior. As long as more qualifiers are added, every drama can be the champion.
Alas, it's all Ling Sui's fault that he has too many hit dramas that don't need any qualifiers, which made Sui Si very lazy in this regard. He never spent any time studying it, and wasted so many opportunities to brag.
Of course, they don't need it. Only poor students have more stationery. Suisi said that his school is the best. Just saying these two words is enough. No conditions need to be added. The overwhelming number of views will prove everything.
Simultaneous broadcasting on TV and the internet has never been an excuse for "diversion", but rather a full-port matrix of hit dramas. One netizen said that she was watching it on her mobile phone on the way home from get off work, and when she got home, she found that, hey, her parents were sitting in front of the TV watching it! Directly connected!
After the show was aired, it gave a shot in the arm to the TV drama market, which had been in a slump since the summer season. It once again proves the fact that a truly hit TV series has no shortcomings in terms of ratings when broadcast online, and its popularity on various platforms is also genuine.
Suisi was pleasantly surprised to find that although the online playback volume of Inspur is unlikely to break the record of "Perfect Life", the playback volume of characters and topics on Douzi Video may be able to!
At present, Inspur’s Douzi official Weibo has several videos with over a million likes. Although Inspur has only aired four episodes and the plot has only unfolded one-tenth of it, such family disputes and marriage crises have always been hot topics in the sinking market.
At the beginning of the story, Li Xiang is the typical "housewife" of the era. Her hard work, her fatigue, the grievances of living under someone else's roof, the cold stares she received when she returned to her parents' home, and the sarcastic remarks she endured at her husband's home all deeply resonated with many netizens.
As for the heroine of the story, Li Xiang, the audience naturally hopes that she can live a better life. After all, "Under the Wave" is mainly based on her perspective, and Ling Suisui played this role so well, the audience will naturally invest the most emotions in her.
However, the audience is divided into two camps on whether Li Xiang should divorce.
The mainstream public opinion and the loudest voice on the Internet naturally support Li Xiang's quick divorce. The heroine cannot be trapped in the family. Li Xiang still wants to pursue a beautiful career.
But in the eyes of some other viewers, marriage is not a joke. Li Xiang and Yan Xuejun were able to share hardships together when they were in the countryside. Why are they going their separate ways after finally returning to the city?
It would be fine if Yan Xuejun was an absolute scumbag, but he is not. Given the Internet’s tolerance for male characters, although supporters of this view were not able to sit at the table for dinner, they still had a considerable presence in the topic discussion.
This is the conflict of concepts among audiences of different ages in period dramas. The crew is of course happy to see these controversial contents about the plot. Where there is discussion there will be heat, which also indirectly reflects that Inspur’s audience range is very wide!
Although it is difficult for short videos to attract traffic for long dramas, "Under the Wave" seems to have opened up a new track. As the plot clips of The Wave continued to be popular on Douzi, its ratings also soared.
Many netizens said that after their elders at home saw the short videos, they would specially sit in front of the TV to watch the drama. Although they are not used to watching TV series on online streaming platforms, they are familiar with watching TV.
Another Sisi said that although her family had some money, she used to support Ling Suisui's endorsement products by purchasing them on demand, and there was no culture of urging money to do business in the Sui circle, after all, there were enough living people.
Ling Sui recently announced that she is the spokesperson for a new shower gel. She bought a bottle first, and when she got home, she saw that there were several boxes.
Oh, it turns out her mother bought it. My mother said that daily necessities are a necessity, and if we can’t use them all ourselves, we can give them to relatives and friends…
——Who would have thought that, while the daughter is rationally chasing her idol, her mother is almost becoming a big spending fan!
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