Chapter 232
High-end business wars often use the most straightforward fishing methods
Since the broadcast of "Under the Wave", the ratings of CCTV-8's prime time have been very stable. Since the second day, it has not fallen below 3%, and has often exceeded 3.5%. At this rate, the annual championship should be secure.
Those who said that the high ratings of Inspur were all due to the subject matter have now quietly shut up. If period dramas can win the annual championship, don’t the works previously broadcast by CCTV-8 want to win it?
You know, the ratings of CCTV-8's last prime-time drama were only a few percent, and it was all supported by the foundation of CCTV. Inspur took over the coldest market and achieved ratings that surpassed those of New Year's Day and Spring Festival. CCTV couldn't be more satisfied.
Inspur’s ratings are strong, and its online broadcasting also started off strong and is booming. In less than a week, the market share of Yunhe for "Under the Wave" exceeded 40%.
If the market share of a work exceeds 30%, it is a result worthy of the official release of a battle report. Fans will also be overjoyed and show off screenshots everywhere, fearing that someone will miss out on their hit drama.
In this regard, Suisi is quite low-key. After all, they will not use a work as a lifeline. There were also some cute new fans who had just joined the circle who asked anxiously whether Inspur’s broadcast was not good, as why its market share was only over 40%, while the market share of the big fans’ previous drama “Perfect Life” exceeded 50.
When the above remarks were censored and screenshotted and posted on other platforms, as long as the fans were of the actor and cared about his/her career, their defense would be broken.
Listen, is this even human language? Are you dissatisfied with Inspur’s market share? You might as well just go to heaven!
Ling Suisui breaks some industry brainwashing packages every time he broadcasts a new drama, and this time is no exception, such as "traffic stars will fail in serious dramas", "traffic stars cannot carry satellite TV ratings", "online drama audiences don't like to watch period dramas", etc.
The first two are prejudices of the fan circle. At most, the haters who had been criticizing the show before it was broadcast were slapped in the face. Fans who are worried that their works will fail in the future will have one less excuse to save their reputation. The latter one really hurt some of their peers.
After the broadcast of "Language", those works that did not choose to clash with it were feeling lucky, but they had to admit defeat when they should, while the producers of TV and film dramas who faced the challenge head-on or were forced to face it could only smile bitterly.
It was said that there is no advantage in broadcasting period dramas online. Damn it, which colleague was spreading this news in the first place? It's such a sinister intention!
Ling Suisui thought it was just a brainwash package. After all, there were always negative comments about her dramas every time she aired them, which was not surprising at all. But I didn't expect that there was someone behind this incident pushing public opinion.
Their purpose is not to cause any impact on Inspur, but to encourage their peers and platforms to come up with their best dramas to compete head-on with Inspur with the idea of "what if someone really believes it". If they can clash and bleed, weakening the opponent will be equivalent to strengthening their own side.
Just think about it, being able to surpass Ling Sui in the field of online broadcasting! If it goes well, there might be a chance to tie the leading actor to her. If it can be run as a rival, then there won’t be any worries about traffic in the future!
Even if we can't be rivals, it's enough to have a reason to stick with Ling Suisui. Being a star in the domestic entertainment industry, don’t be afraid of being criticized or criticized. What you should be afraid of is that no one cares about you.
——It’s no wonder that some companies are willing to take the gamble, it’s just that the above rhetoric is too tempting. There are still many successful cases of bundling and promotion in the domestic entertainment industry...
As for the results, there is no need to say more. The data can be inflated, but the audience's choice will not lie. Ascension is only possible in dreams, and the reality is that the fans of the leading actors of these works are scolded to the point of opening selected comments.
High-end business wars often adopt the most straightforward fishing method, and this time, those who are willing to take the bait really took the bait.
"Under the Wave" not only achieved good broadcast results, but also received rave reviews in terms of word of mouth. In this era where everything needs to be marketed, the film producers must have found some bloggers in the field of TV dramas to cooperate with.
Because they are very confident in the quality of the drama, the production team does not require bloggers to blindly praise it, or use any kind of Spring and Autumn style of writing to "highlight the strengths and avoid the weaknesses". They just need everyone to tell the truth and share their real opinions.
But later they found that there was no need to look for anyone specifically. There are so many bloggers who are willing to participate in the discussion of the wave topic.
The big V blogger they specially contacted wrote something mediocre, but the netizens who acted as tap water were the ones who praised him more than the other.
[Under the Wave] is the best period drama I have seen in recent years. Ling Sui once again refreshed my perception of the breadth of her acting skills. She can really play any role.
When I watched Qiao Xintong on the big screen, I thought Ling Suisui also came from a similar family environment, and she looked like a daughter of a wealthy family; after The Wave was broadcast, I thought, could Ling Suisui be a relative of any of my aunts or uncles? If someone asks me in the future how role immersion and actor's dramatic appearance can coexist, I will ask them to appreciate Ling Sui's works. This is the standard answer.
ps: Li Xiang and I are from the same hometown. Her accent sounds very familiar, and it’s the same when I speak Mandarin. I thought they were looking for a voice actor, but I didn't expect it was Ling Suisui's original voice again. She is from Guangdong province and speaks fluent Mandarin and has a First-Class Certificate in Mandarin! Sui Huang is still too comprehensive, he is almost as strong as a supermodel. 】
[Be bold and speak up, The Inspur should be one of the few film and television adaptations that surpass the original novel. In fact, the original novel is also very exciting, but Ling Suisui's interpretation and performance of the character Li Xiang made the adaptation a qualitative leap.
When many people mention period dramas and the heroines, the keywords "hard work" and "hardworking and simple" automatically come to mind. If a beautiful actress wants to put on dark makeup on her face and tie her hair into two pigtails, then she will be considered professional and fit for the role.
Before watching Inspur, I indeed thought so. I was even worried that Ling Suisui's face was too pretty and would make the audience lose their sense of empathy. From the trailer, she looked pretty good dressed up, I thought it was all in the later plot.
But Li Xiang, played by Ling Suisui, has been very concerned about his image since the first episode. She would wipe her face very clean and put some clever ideas into her hairstyle. Even though she was short of money and couldn't afford accessories in department stores, she would tie scraps of cloth in her hair. It can be said that she had a very advanced fashion sense.
I really appreciate Ling Suisui’s handling of Li Xiang’s early image. She is definitely not an actor who is reluctant to play ugly role. When the camera zoomed in, the audience could see that Li Xiang's skin condition was very bad. I saw many marketing accounts taking screenshots of this to mock her. But what can we do?
Ling Sui no longer needs to rely on her beauty to gain resources. The audience knows what she looks like. She is just recreating the role and breaking the stereotype of period dramas. The heroine who is able to endure hardships will also pursue beauty. Even if her in-laws say that she is troublesome and her husband says that she is a little ostentatious, Li Xiang doesn't care at all. She pursues beauty to please herself.
In the play, the clothes on the street are all a bit gray, and the scraps of cloth on Li Xiang's head are a rare bright color. I really like this setting, as it also paves the way for her good business at the stall later on. She has good aesthetic sense and can recommend matching items to customers, so it's normal for her to receive rave reviews.
Although I have to praise Ling Sui in every work, I have to repeat it again this time: her acting skills are amazing.
During this period, Li Xiang was in a state of "being ambitious but not realizing it". She couldn't speak any profound truths, nor could she take any particularly big steps. The scene where her stall was confiscated and she went to stop the county magistrate on the street was still a bit naive and naive, with the courage of a newborn calf that is not afraid of a tiger.
Her mouth is mute, but her eyes never lie. That kind of shining, visionary attitude towards the future and the determination to never give up hope really fits the theme of entrepreneurs who dare to think and fight "Under the Tide of the Times".
I like Li Xiang so much that Under the Wave has become my spiritual food. I have to wait for updates every day, and I can't help but rewatch the previous ones during the day. Li Xiang has a warm and energetic smell about her. Every time I see her, the corpse spots on my face become lighter.
Although I know that the synchronization between TV and the Internet cannot be adjusted, I still dream of adding more chapters or exceeding the limit... Damn it, this is the time when I want to be a leeks the most! 】
At present, Ling Suisui only has one TV series waiting to be broadcast. The Antenna Advertising Department has been extremely busy these days, and the situation at Corn Video is also very hot.
Because it took more time to make special effects, "Yao Tai Lu", which was completed last year, did not make it to this year's summer schedule. Ling Suisui is not in a hurry. Her base of ancient costume dramas is more stable than that of modern costume dramas. Yumi Video also expects the average box office of "Yaotailu" to exceed 100 million yuan per episode.
This kind of goal, which can only be "looked forward to" for other dramas, can only be called a bottom line for a platform whose appetite has been whetted by Ling Sui's many hit dramas. It was said before that Inspur's online broadcast would be a shortcoming, but looking at its current trend, it has a good chance of breaking 100 million!
This is the case with period dramas, let alone fantasy dramas. Ling Sui Sui + ancient costume, Yu Mai can't find any reason for the failure.
Originally, "Yaotai Lu" was scheduled to be broadcast during the summer vacation next year, but there was a quarrel within Yumi Video about when the show would be broadcast.
The project team involved in the production of "Yaotai Lu" certainly insisted on the summer season. A good drama needs the best and most lively market to bring more profits to the company;
But another group of people believe that the popularity of Inspur has proved that Ling Sui is not picky about the release date of her dramas, and the audience will naturally cooperate with the schedule of her works, so the summer vacation should be left for other works to maximize the overall interests of the platform.
One side insisted that the profits brought by phenomenal head works would grow exponentially, and that a big hit could equal many hits. The other side countered that these were all unknowns. How could you guarantee that "Yaotai Lu" would be so popular? Ling Suisui was not omnipotent, and so on...
Yumi Video’s revenue situation this year is not very good, and several promising works have failed to achieve the expected results. This also affects the platform's decision-making.
Especially the "1 woman n men new style fairy tale" that was created by the new team split from "Yaotai Lu" was a complete failure. In the August schedule, S+'s promotional campaign only aired an average of 15 million episodes. It is still a laughing stock in the industry and the savior of the Peach Blossom series.
...Although, the Peach Blossom drama only received 18 million viewers, which is not much better. But corn's "summer blockbuster trump card" still pulled it out of the quagmire of the king of flops.
Taking all the above into consideration, "Yaotai Lu" is finally scheduled to be broadcast in Q1 next year, which is expected to be March. Yumi really needs a hit drama to recover funds, and there are too many sponsors who want to advertise for this drama! Corn really needs this money!
Moreover, the platform also hopes that Ling Suisui can exert her influence to increase Yumi's basic broadcast volume. Even if the subsequent dramas use the membership purchased by the audience for her, they may have a good start in broadcasting.
Because Fengshou Media is the co-producer of "Yaotai Lu", Ling Suisui has also heard a little about the controversial process within Yumi Video.
Well... although they didn't say it explicitly, the implication of their words seemed to be that they regarded her as a life-saving straw.
This is a manifestation of her popularity and star power, but from another perspective, it is not a particularly good sign.
"The platform is on guard against me," she told Tong Xiaoman. "Top performers who have great influence and are not constrained by any company will make the platform lose its sense of security."
They both hope that she can carry the hit drama, but are also afraid that she really has such strong ability.
Presumably, the top management of Yumi Video must have had a headache when making the decision - the platform is definitely willing to give it the best resources, expecting the phenomenal hit of "Yaotai Lu" to bring unimaginable profits, but what happens after "creating the god"?
If the audience groups of the previous hit dramas were still young people, and the platforms still held the beautiful hope that Ling Sui's success might be replicated, but when all platforms made a big splash this summer, and the period drama "Under the Wave" became a double hit on Taiwan and the Internet, and Ling Sui further developed vertically and broke through the age barrier of drama fans, they should also face the reality of the situation.
Ling Suisui is such a slippery person. She is her own boss. No company can influence or even force her to take a role, and she does not have any black material held by others. She is good enough, her only shortcoming is that she is out of control.
Even if her own strength is not enough to directly affect the changes in the entire industry, if she is pushed to a new height that no one in the domestic entertainment industry can reach, it is also something that capital does not want to see her turn to another platform.
Ling Sui would not agree to sign a long-term binding contract with her, and Yumi Video has already tried this. The conditions they offered were very, very good, and several platforms were secretly bidding for it, but it was a pity that Ling Suisui did not take the bait at all. In her opinion, there was no need to discuss this matter;
If the above conditions cannot be met, and a large amount of resources are invested in her, there will be a risk of watching her help competitors make money in the future, which is equivalent to the platform "raising a tiger to harm itself."
This is an unsolvable problem. Not only Yumi Video, but other platforms also have to find a balance between making money from it and not wanting it to develop too well.
Tong Xiaoman asked her jokingly: "Are you scared?"
“…How is that possible?”
Ling Suisui stretched lazily, "Since ancient times, interests have moved people's hearts. If they can't be moved, it means that the interests are not enough."
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