Chapter 142
Ling Suisui: I want to take advantage of Sun Jiayi's popularity
The temporary advancement of the release date disrupted all the publicity plans of the game crew, but the facts cannot be changed and there is no point in complaining.
After sorting out his thoughts, Ling Suisui quickly calmed down. She asked Ai Tianming to call a meeting with his team to see how to adjust the plan in the shortest time possible to reduce losses.
Ai Tianming: "Why hold a meeting at this time? Wouldn't it be better to just push the hot search topic and place an advertisement? There is no time!"
"No, marketing is not that simple. Advertising is for attracting traffic. If the time, place and method of advertising are wrong, not only will the money be wasted, but it will also easily cause the audience to have a rebellious mentality."
Ling Suisui advised him: "Leave professional matters to professionals, and you just need to sign and that's it."
She knew that Ai Tianming was particularly concerned about the broadcast effect of "The Game is Online". After all, he invested a lot of money and energy. Ochi suddenly moved up the file, and he must have used all the swear words he had accumulated throughout his life on those senior executives.
But the more urgent the situation is, the more we must not panic.
When Ai Tianming said he wanted to go to Aoqi to seek an explanation, Ling Suisui advised him to calm down.
"The show hasn't even aired yet, why are you arguing with the platform? Listen to me, we'll settle this account later. At least during the show, we and the platform still share a common interest. You should talk about the benefits from this perspective."
Moral accusations are false; the benefits obtained are real. In Ling Suisui's mind, the former is just a tool to achieve the latter.
It’s not the first day that the entertainment industry has been flattering the powerful and bullying the weak. Things may not be much better if they switch to other platforms.
Although Ai Tianming is impulsive, his advantage is that he is willing to listen to advice. He nodded reluctantly, agreeing to Ling Suisui.
He said bitterly: "When the game becomes popular, even if Ochi comes to beg me in the future, I will not sell the show to them!"
Ling Suisui didn't know whether to laugh or cry. This young master's temper was really...
She didn't want to talk too much with Ai Tianming. After hanging up the phone, she opened the social software and scrolled through her address book list.
She has been in the industry for more than five years and has accumulated a lot of connections. It's time to put them to good use.
Faced with the sudden advancement of the release date, the game crew quickly released the first trailer on various platforms.
Speaking of which, this was originally prepared by the crew for the Ochi World Conference, but they never expected that the broadcast time would be earlier than this event, causing them to miss a publicity opportunity.
For projects like this with original IP, there is no need to keep the plot secret. The first trailer of "Game is Online" clearly outlines the main storyline, as well as various big scenes with huge budget explosions.
Although Ai Tianming spends money like water, which is unconventional, he does have high standards. He watched and edited every frame of this trailer. Whether it was close combat or spell effects, they all perfectly hit the rhythm of the BGM, making people excited just by watching it.
The finished product, which tortured Party B for several days, greatly amazed the first wave of audiences, namely the fans of the leading actor. It’s hard to believe. Is this definitely a web drama and not a movie?
The special effects, the texture, the intense battle scenes... you can clearly see the sincerity of the crew!
This trailer Weibo post quickly became a hot topic, not only because of its high quality, but also because Ling Suisui found dozens of celebrities to help repost it, and the marketing account also pushed the topic #Ling Suisui really works hard for publicity#.
——She has to try her best. This game is her first drama as the leading female character, so Ling Sui certainly wants a good start.
With her taking the lead, the other leading actors also showed their talents and dug deep to find available connections. Even Er Hongwen, who only played a special role, found a few old friends to help promote the film.
As a good friend of Ling Suisui and the singer of the theme song of "Game is Online", Chi Jia posted three Weibo posts in a row for promotion, which touched Ling Suisui deeply.
Chi Jia’s top-tier status can bring a lot of attention to the drama. No matter you are a fan or a hater, when you see a topic about him, you will want to click in and take a look.
What the game lacks is exposure. Ling Sui is confident that as long as the audience is willing to click in, they will stay.
She thanked Chi Jia, and Chi Jia said he was welcome, after all, two of his Weibo posts were promoting his songs, and the other was a forwarded preview.
In addition to Weibo, game drama promotion is also working hard on other platforms. However, due to the requirements of Weibo, Ling Suisui could only post one promotional video about the game.
This one rule was only obtained after Tong Xiaoman and Weibo argued hard for it. Otherwise, during the entire game promotion period, Ling Suisui’s personal account will not be able to operate on Douzi Video.
As for Xiaohongshu, he was completely banned and could not post any updates.
The exclusive clauses of these major Internet companies when promoting dramas are really strict. If you want to create a character account on Weibo, place topic advertisements, organize activities and publish red articles, you must abide by its rules.
Ling Sui is not yet famous enough to drive up the daily active users of any platform wherever she goes. She could only discuss with the team what to shoot in this video and when to release it in order to achieve the best publicity effect.
Zhang Wen suggested releasing it during the broadcast of the drama, and Ling Sui took a look at the number of reservations for "The Game Is Online".
After two days of emergency publicity and marketing, the number of reservations gradually increased to one million. If you can create a "high opening" atmosphere, the audience will become interested in the game because of the herd mentality.
The game’s drama calendar has been released. Six episodes will be updated on the first day of VIP membership, but the first episode is free, so you can still try it out even if you don’t have a membership.
As long as they come, the game can retain the audience, the only worry is that no one will come.
“Shoot today and post tomorrow.”
Ling Suisui quickly determined his target, and after some consideration, he said, "I want to take advantage of Sun Jiayi's popularity."
When "Zhao Jiang" was about to be officially announced last year, many platforms were full of negative news about Ling Sui, with fans and haters fighting each other. Only Douzi Video, which had the highest daily active users, was a pure land.
It’s not that the rival doesn’t want to discredit her, it’s just that her reputation for beans is too good. And most of the reason why Dou people love her comes from their love for Sun Jiayi.
By the way, another part is Zhang Zihan. "The Name on the List" has been aired for four years, and there are still people who resonate with Zhang Zihan and send Ling Sui a particularly long and heartfelt essay in private messages.
That’s why Tong Xiaoman said before that the filters of these two characters are enough for her to use for the rest of her life.
Of course, Ling Suisui will not rest on his laurels. Besides, this is just the beginning.
Since he could only make one video, he had to post something that netizens liked to watch the most. Ling Suisui thought of cross-dressing.
This joke may seem outdated, but it’s still useful. The essence of cross-dressing lies in the sense of surprise brought by the extreme contrast, which is similar to the most popular "reversal" in short plays.
Ling Suisui specially went to the game crew to get the costumes and props, and took a shot to test the effect.
You can just take a casual photo of the lazy look before the transformation, but the highlight is after the transformation. Qi Xiaoqing had never participated in the filming of a game. When she saw Ling Suisui changing into combat uniform and holding a heavy sword with her own eyes, she could only stare at him in a daze.
"This is so handsome!" Qi Xiaoqing wanted to scream, "Sister, after this show is over, you will definitely attract a lot of dream girls. Oh my God, can't you be my husband?"
Everyone looked at her sideways, and Qi Xiaoqing covered her face in embarrassment.
It’s over. I usually like to talk nonsense online, but I accidentally said what was really in my heart... Fortunately, all the people in their studio are women.
Ling Suisui winked at her: "My wife can also protect you."
Qi Xiaoqing's whole face turned red, and she was instantly bewitched by Ling Suisui.
She used to only pursue male stars, but since she joined Ling Sui's studio, she has been the boss's unwavering dream girl, and no man can catch her eye anymore.
Zhang Wen also said: "If you go to shoot the game now, the effect will be better."
After coming out of the crew of "Zhao Jiang", Ling Sui's arm muscles have not completely subsided, and the sense of power and solemnity when holding the weapon is even stronger.
She smiled and said, "Every time I make a little progress, I think the same way when I look back at my previous roles."
All the studio members said it was good, but Ling Suisui felt that something was missing.
She said she would keep this one first, and then let the makeup artist give her a battle-damaged makeup, applying it directly on her cheeks.
The makeup artist hesitated: "Are you sure? This might not look good."
“The point of this video is not the appearance, but the atmosphere.”
She wanted to promote the drama on Douzi, so of course it had to fit in with the plot of the game. Moreover, Ling Sui has been in the industry for several years, and it is not wrong to emphasize her "beauty", but it is difficult to bring a sense of freshness to the audience.
Facts have proved that Ling Sui's prediction was correct.
This cross-dressing video was released on the day the game premiered, directly pushing terms such as #游戏已上线# and #凌穗岁瓁# to the top of Douzi's hot searches.
In the video, Ling Suisui first wore home clothes, with messy hair and dark circles under her eyes, and yawned, creating the feeling of Sun Jiayi effortlessly. But in the next second when the music changed its rhythm, a flash of light and shadow passed by, and she became a warrior holding a heavy sword.
There was an indomitable faith in her eyes, and the scars on her face became the most dazzling medals. When she split the flames, countless netizens expressed the same sentiment as Qi Xiaoqing.
In addition to the screams of Kuchazi's fans in the comment section, Ling Suisui's title of "the No. 1 Alpha in the domestic entertainment industry" was also topped the list of hot comments, with this comment alone receiving hundreds of thousands of likes.
Ling Sui released a promotional video, and the effect was better than anyone expected. Who would have thought that this five-second cross-dressing video could get more than 10 million likes on Douzi?
24 hours after the broadcast of "Game is Online", the popularity of this drama just exceeded 7,500. This result is enough to publish a battle report, but it is not particularly good. After all, we still suffered from the severe lack of time for the promotion of the drama.
Ling Suisui was mentally prepared for this. Many viewers were unable to react to the sudden advancement of the release date, and it would also take time to divert traffic from other platforms. Netizens all have their own lives. They can’t just open Aoqi and watch it immediately after seeing a drama start airing.
Ai Tianming and other main creators were a little disappointed, because netizens had good feedback after the trailer came out.
Ling Suisui boosted morale in the group, asking everyone to continue promoting the drama as usual, keep a calm mind, and wait for word of mouth to develop.
Although April is a cold period, there are no major dramas on other platforms that can compete with it. A blessing in disguise. As long as the opponent plays well, maybe we can make full use of the Matthew effect and drain the market?
The game’s first broadcast did not have a very loud volume, but the discussion about Ling Sui Sui Douzi’s post that received over 10 million likes did touch the nerves of many young actresses and caused countless marketing accounts to come out in droves.
Ling Sui was quite speechless, she had never thought of snatching the title of "Queen of Beans" from anyone else. Moreover, because she often encounters exclusive clauses in drama promotions, her number of sales on Douzi is really very small compared to other actresses of the same period.
She is so popular on Douzi that any video she posts gets over 10 million likes. It’s really not her fault.
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