Chapter 143
Six days after the show started, the popularity exceeded 10,000
"The Game is Online" will premiere with 6 episodes for VIP members, followed by 2 episodes per day for members for 18 consecutive days. Non-members will only get one episode per day.
When the drama calendar first came out, Ling Sui's competitors actually breathed a sigh of relief. Just looking at the way the show is scheduled, it’s clear that this isn’t the big show that Aoqi wants to promote.
Otherwise, a drama that is purely broadcast online and not simultaneously broadcast with satellite TV channels must at least broadcast four days on and rest three days off, or only update one episode, so that the platform can extend the popularity period and continue to build momentum on major platforms.
This kind of continuous broadcast, which seems to leave no room for overtime, can only be the product of the platform filling the slot. What’s more, there were no advertisements in the first few episodes of “Game is Online”, and competitors tacitly ignored it.
Although Ling Sui's Douzi video that earned over 10 million yuan was very touching, this kind of thing happened by chance after all, and everyone will be jealous for a while but it will be over.
However, this scheduling method, which is not taken seriously by other artists and is even looked down upon, is very friendly to the audience who follow the drama.
Most viewers only watch the drama, so there is no reason to sacrifice their drama-watching experience for the sake of the star’s “face”. Everyone came in happily and participated in the discussion happily, and "The Game is Online" was also developing quietly and happily.
In the corners that no one cares about, the popularity curve of the game never stops rising. It’s just because its increase is relatively small and it didn’t create a “explosive” situation, no one has discovered this dark horse except those people who are keen on studying various data of TV dramas.
Even when someone posted a message pointing out that "Game Is Online" was steadily progressing and had the potential to become a word-of-mouth hit, not many people believed it to be true, and they all thought it was self-promotion by the game crew.
The game was first aired on Tuesday, and the popularity and playback volume on Wednesday and Thursday were not very good. It was not until Friday that the various data showed a significant improvement, and the popularity increased from 7,500 at the beginning to 9,500. Many people realized that this drama also had a chance to become popular.
However, nine thousand five should be its limit... right?
For those trapped in the information cocoon, the game suddenly got better, but people like Ling Suisui who tracked the data in real time witnessed its development with trepidation.
When the show was first aired, discussions about it centered around topics like "Ling Suisui's cross-dressing video", "Beautiful costumes", "Okay sets", "Really great special effects", etc., and were still at a relatively shallow level that could be seen at a glance.
On the second day of the show’s premiere, viewers who were keen on following the series had already finished watching the first six episodes, and there were discussions about the plot on platforms such as Weibo.
[Shi Zhen is simply the light of righteousness in the doomsday game]
[When she stayed behind to save people, my eyes were really shimmering. Baby Shi Zhen has just reached adulthood...]
[Shi Zhen’s character really appeals to me. I used to really want to be such an amazing person. When danger comes, she is the first one to rush forward and protect everyone behind her, with a determined look in her eyes. 】
[Yes, yes, yes, I really admire such people. They satisfy all my fantasies during my middle school years. It makes me so excited just by watching them. 】
[I am tired of watching Chinese dramas that talk about love in various disguises. I can’t live without them anymore. The game is now online. Even if I take a step back, can’t you really finish broadcasting this drama today? 】
[When Qi Xingyue first appeared, I thought she was a bit pretentious and I hated her, but when I saw her being coquettish with Shi Zhen, I actually smiled like an auntie]
[Ahhh, me too. I really like this kind of cat and dog setting! It feels like a Ragdoll cat and a Border Collie! 】
[To be honest, Qi Xingyue's personality hasn't changed, but Shi Zhen can control her, and she listens to Shi Zhen... If she leaves Shi Zhen and acts alone, she will probably be the same...]
[Yesterday, someone in the barrage said that Qi Xingyue was stupid, but I thought to myself that she was smart. She saw at first glance that Shi Zhen was a good partner. Sure enough, in two consecutive copies, Shi Zhen gave priority to protecting her.]
[She is the kind of selfish rich person who is willing to kill more monsters just to stay with Shi Zhen, not because she wants to save people. Shi Zhen was deceived by her.]
【ah? No, I feel like Shi Zhen knows what she is thinking, but she only looks at the results and doesn’t care about the process. As long as Qi Xingyue is really willing to help fight monsters and won’t backstab her, that’s enough.]
Is there such a plot? ? ? 】
[I agree with the statement that Shi Zhen actually knew. At the end of episode 4, the look in Shi Zhen's eyes when he looked at her clearly had a deeper meaning. I think there is a hint here. 】
[I would like to mention Zhang Fan here, he is really disgusting! We agreed to stay together, but he ran away when he saw that the boss was too powerful. Shi Zhen almost died fighting alone.]
[He probably has his own reasons. If he dies in the doomsday game, his three-year-old daughter will have no one to take care of her. I can understand him.]
[Then he left early. He wanted to get the boss's treasure, but he didn't dare to take the risk. Doesn't Shi Zhen's life matter? 】
[It's so funny. For a man like Zhang Fan who deserts the battlefield, let alone whether he can take care of his daughter, it's even more difficult to tell whether he has a daughter or not. So far, the game has not played any clips about Zhang Fan's daughter. 】
[If you were facing the boss, you might run faster than Zhang Fan. I admit that Shi Zhen is amazing, but it is precisely because people like her are so rare in reality that she is particularly precious.]
These controversial plots have brought a lot of discussion to "The Game is Online". The original novel is limited in length and a lot of content is not explained clearly, and the web drama cleverly uses blank spaces, so the audience has their own opinions.
In the lively discussion atmosphere, in addition to editing the high-energy fighting scenes, some up-loaders of the alphabet station also focused on the plot explanation.
In the past, most of the content in this area was just complaints, but the game’s plot does not have any obvious flaws. Even if there are some parts that everyone thinks are illogical, the audience will tacitly assume that they may be foreshadowings because of other high-quality plots.
After all, this phenomenon has also appeared in the previous episodes. Whether the content of a drama is worth thinking about or not, the audience who have watched it have their own answer in their hearts.
Shi Zhen's plot runs through the main line. Qi Xingyue appears more frequently in the first six episodes, and Zhang Fan is also an important supporting role in the early stage, so the audience's discussion temporarily revolves around them.
Two days later, the roles of Jiang Yu, Tong Huan, Li Bufan and other characters increased, and other leading actors also came on stage smoothly.
Er Hongwen's mentality is okay, but the others stare at their phones every day and attach great importance to the audience's feedback on the roles they play.
They connected and organized the fragmented information. For example, after the enthusiastic puppy Tong Huan joined the team, Qi Xingyue made all kinds of troubles and wanted to maintain her position in Shi Zhen's heart. The audience excitedly expressed that more Shura fields should be brought in. For example, Jiang Yu, who had lost his fighting power, was picked up by Shi Zhen and was called a "good husband and good father" by the audience because of his gentleness and virtue...
Fu Ningyun, who plays Qi Xingyue, and Zhu Yue, who plays Tong Huan, are both very satisfied. The popularity has reached 9,500, and advertisers have come knocking on their door. What else do they need?
In their opinion, Aoqi should be secretly happy that a drama that fills the time slot is broadcast like this. At least the producer will definitely get back the balance, and the investors will still make some profit.
I don't have any feeling for Er Hongwen who plays Jiang Yu. The drama is pretty average at the moment, so it's neither a bonus nor a loss to him, so let it be.
Only Li Mingxu, who played Li Bufan, felt uncomfortable. Why did no one notice him?
He has carefully compared his role, and it is about the same as that of Zhu Yue, Er Hongwen and others. Li Bufan's character is also okay. Why is there no voice on the Internet when it comes to his role?
Not to mention that no one praised him, no one even scolded him!
Well...the real reason is that his acting skills are just so-so. Although he doesn't obviously drag down other people, he really has no presence and is not outstanding.
His agent and the company could only comfort him. Perhaps, according to the plot, Li Bufan merely had good intentions towards the protagonists and had not yet been tricked by his teammates into joining Shi Zhen's team.
Things will probably be much better once he officially joins the group.
The planet's top management said this not only to comfort Li Mingxu, but also because they had full confidence in "Game is Online".
Unlike the leading actors like Ling Suisui who can only rely on physical sensation and guesswork, Planet is controlled by Aoqi Holdings, and the top executives of both sides have communicated privately, so the true situation of the game is no secret.
Aoqi has a long-term marketing cooperation. According to the survey report sent by the other party, the public opinion of "The Game is Online" is very positive, and the average reading and discussion volume of hot searches is several times that of a certain film and television drama last month.
Judging from the real data within the platform, "Game Is Online" has a very strong ability to attract new members. According to statistics, about ten percent of viewers are willing to recharge their membership after watching the first episode.
This is amazing. The remaining 90% of people did not give up on the show. Some of them would go to other channels to look for discounts, or borrow memberships from others, or even just look for resources.
At least within Aoqi Video, there are only a handful of TV series and movies that have such a high rate of new users. Moreover, as Aoqi's market share expands, it is becoming increasingly difficult to attract new members.
In the profitable situation, Aoqi's attitude towards "Game is Online" instantly changed from indifference to a favorite. He promoted it on six screens when it was updated on Friday night, and also added member patch ads in popular variety shows, just waiting for the weekend to boost its popularity.
The drama currently has such a good reputation, it’s not too much to set a goal of exceeding 10,000 viewers before it’s finished.
Even though there is only a difference of 500 between 9,500 and 10,000, once you pass this hurdle, it will be difficult to increase the popularity value any further.
The change in Aoqi's attitude undoubtedly gave the game's creators a reassurance, and Ai Tianming breathed a sigh of relief.
He said: "It should be possible to make over 10,000 before the end, right? Anyway, I won't lose money at the moment, but it would be better if I can make money, so that I can give an explanation to my family."
Ling Suisui has been observing the data these days. She closed the video she had just watched on Zizi Station. This high-energy fighting scene with the background music of the theme song has been popular for more than ten hours and has been played over five million times.
Today is Friday and tomorrow is Saturday.
She told Ai Tianming, "Aoqi has done a survey and found that our audience is still mostly urban white-collar workers. The past few days were all workdays, so whether the show can gain popularity depends on its performance over the weekend."
"After all the hard work, and with such great reviews from the audience, I think the game deserves better results."
Ai Tianming originally felt quite stable, but he became nervous again after hearing what Ling Suisui said. He also knew that Ochi only had one chance to promote the six screens on the homepage.
If you don't take control this weekend, it will be hard to say what will happen next.
He was nervous and anxious and couldn't sleep. Seeing him like this, his family members advised him that the current situation was okay and he shouldn't put too much pressure on himself.
Ai Tianming said: "No, I believe Sui Sui. If she says it will be better, then it will definitely be better!"
Ai Family: ...
They just couldn't figure out what kind of love potion Ling Suisui had given him.
However - since Friday night, the popularity curve of "Game is Online", which had been slightly sideways, continued to rise after the episode of the day was updated.
With this increase, the price directly rose to 9,700. When Aoqi saw the sharp increase in the number of online viewers in the background and realized that the traffic diversion was effective, he immediately extended the duration of the game's recommendation position.
Ling Suisui knew that the sudden arrival of Youxi to fill in the gaps must be related to the internal strife within Aochi.
If the game flopped quietly, she would have to bear the loss; but now the game is likely to be over 10,000 popular, so no matter which senior executive dislikes the show, they have to try their best to push it, find more marketing accounts to push a few topics, and buy a few hot searches.
After all, who would go against the benefits of real money?
The heat was rising on Friday night and it was still rising during the day on Saturday. The game’s popularity in the first few days exploded over the weekend, and discussion topics about the game could be seen everywhere on various social platforms.
After the update on Saturday, the popularity of "Game is Online" officially exceeded 10,000. In addition to being unexpectedly ecstatic, Aoqi also asked the Huaban platform to quickly start scoring. If they don’t show off the score of 8.9 now, when will they?
Ochi regrets it now, very much.
The number of views exceeded 10,000 in just six days. The game’s performance is much better than expected.
If this drama was released during the summer vacation, it would definitely perform better than it does now. It's a huge loss.
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