Chapter 358
How did the domestic entertainment drama promotion get to this point?
Starting from "Beauty and the Beast", this is Ling Sui's third year to participate in the summer vacation season competition.
Compared to the Spring Festival period, movies in the summer vacation period will not be released on the same day, and the two-month holiday also leaves enough time for word-of-mouth to ferment. It seems that the competition is not that fierce.
If anyone has such an idea, it is too naive.
The film industry is a competition of real money, not just a few strings of data in the background. It’s not even the end of June yet, but with a large number of gossip mongers exposing some half-true and half-false rumors online, one can already feel the undercurrent of the summer season.
The first is the release date - "Kung Fu Master" was officially announced to be released in August a long time ago, and this movie will follow the release date in North America and will not change easily.
The combination of Dilande + Ling Suisui + Miracle Team cannot be underestimated by anyone. It's already firmly nailed down in August, and it's just a matter of whether other movies try to avoid its edge or take a chance.
The advantages of "Kung Fu Master" are very obvious. Ling Sui-sui has a strong box office appeal, and fighting scenes are her specialty. She also has her own fan base during pre-sales.
Moreover, popcorn-style superhero movies are Marvel's strong point. In terms of narrative rhythm and special effects production, as long as the miracles are performed stably, it is relatively less likely for the audience to make mistakes.
However, it is a brand new story after all, with no original work, no linkage, and no fan base, and "Kung Fu" sounds like a word from the last century.
The legendary era of action stars has come to an end. Now there is no gathering of heroes. Ling Suisui is the only well-known and highly recognized martial arts actress.
Her fighting scenes are indeed popular, but they are just clips. Even the martial arts film "The Legend of Sword and Fairy", with the double halo of Cannes and a famous director, only took in 1.5 billion yuan at the domestic box office.
This achievement cannot be considered a household hit. If it wants to become a "classic", it will take a few more years for time to give the answer.
All in all, people think that "Kung Fu Master" will be a big flop, after all, Ling Sui's base is there, but it may not sell very well, nor may it become a hit that drains the base. Until the movie is released, none of this is certain.
Therefore, some movies are scheduled to be released in July, while others are scheduled to be released in August. Anyway, you will clash with competitors no matter which month, so you might as well stick to the original plan and arrangements, maybe you can get some bargains.
After looking at the list of films to be released during the summer vacation, fans feel very stressed.
The fact that "Dragon Slayer" was able to earn 3.5 billion yuan at the summer box office last year and win the annual championship was certainly due to the quality of the film and Warner's strong domestic distribution and publicity, but it was also due to some good luck in having few competitors.
Last year's overall box office was not very good, and several highly anticipated blockbusters were squeezed into the Spring Festival period, giving "Dragon Slayer" a chance to stand out. Obviously, there will be no such good thing this year.
I won’t mention the movies that are scheduled to be released before late July. Although the long tail of the summer season is very strong, the focus of publicity and promotion will definitely be concentrated when the movie is just released. The promotion can be concentrated for half a month. Even if the funds are particularly sufficient, the distributor and producer are particularly satisfied with the box office results and want to press on.
Just to talk about the movies that were released at the end of July and the beginning of August, there is a comedy starring a very popular star, a Chinese comic masterpiece based on the theme of Journey to the West, and a love movie adapted from a popular romance IP and starring the original cast of a popular idol drama.
——The “explosion” that can be recognized by fans is indeed phenomenal. Having said that, although Sui Si has the highest vision, she is also the most fair in the domestic entertainment industry. After all, Ling Sui's achievements are there, and they don't worry at all that someone else will come out and take her place.
By the way, the actor's super topic data occasionally surpassed Ling Suisui several times during the popular period, but unfortunately he failed to maintain it, and the fan circle failed to support him to become the new top star, taking away this title that Ling Suisui no longer needs but still wears on her head.
Under the pressure of these three films, the only two advantages of "Kung Fu Master" in its domestic operations are the leading actor Ling Suisui and the kung fu elements.
There are many fans of the year, and although it is inevitable that some fans will be led by the words of black fans and think that "Kung Fu Master" will definitely win the annual championship, most people can still calm down and lower their psychological expectations first.
The box office success of "Dragon Slayer" is rare. It is not just a good movie that only earns 3.5 billion yuan. This result has been recorded in the history of Chinese cinema and ranks in the top 20 of the overall list.
For "Kung Fu Master", various media outlets have given an advance forecast of between 1 billion and 1.5 billion. Sui Si feels that this is relatively objective, so let's work towards this direction.
A big fan of Ling Sui-sui said on Weibo that Li Mo is a new character, "The Kung Fu Master" is Dylan's first film to make her mark, and it is also the first film released after Ling Sui-sui won the Oscar for Best Actress. The result is crucial, and movie tickets are the best support for her.
But don't put too much pressure on yourself. The box office of a movie of this size is not something that fans can decide. Just do your best as long as it doesn't affect your life.
Ling Suisui also saw the media's advanced predictions. The approximate corresponding US dollar range for 1.0-1.5 billion RMB is 130-200 million. If the mainland can achieve this result, Diland will recover one-third of its costs.
This is undoubtedly good news for a movie that was released in multiple countries around the world. Of course, that assumes this prediction comes true.
For the sake of the drama promotion, she had long forgotten about taking a vacation.
He has appeared on domestic and international shows, attended press conferences, walked the red carpet at fan meetings, and recorded various promotional materials... Sui Si only has to worry about his domestic competitors, while "Kung Fu Master" will be promoted during the summer vacation and in movie theaters around the world.
Fortunately, the bulk of the publicity and promotion work will definitely be undertaken by Dilande, and Ling Suisui only needs to cooperate. Most of the time, she is still concerned about the developments of the Chinese Internet. After all, this is the territory she is most familiar with.
The July movie season is in full swing, and the August season is also gearing up for release. The pre-sale of "Kung Fu Master" is about to start, and soon another round of bloody storm will begin.
**
Title: [Kung Fu Master’s pre-sales exceeded 100 million in one day, what level is that? 】
[Sui Si's level is really impressive, is there any need to ask more questions?]
[It's really not entirely dependent on Sui Si, this is Ling Sui Sui. When the pre-sale was first trending, my roommate bought it, but she only watches dramas and doesn’t chase stars.]
[Whether you are a fan or not, once you buy a ticket you are an audience member! Welcome all audiences to the cinema to watch "Kung Fu Master", RMB has no attributes! 】
[Bye, did you break a new record again?] 】
[It broke the first-day pre-sale record, but in terms of hours, it is not the fastest pre-sale record to break 100 million. I think this schedule is pretty impressive, accounting for 30% of the first day. Why didn’t you hurry up and watch it?]
[The growth rate has slowed down now, and the stamina is not enough]
[I say, why don’t you click on the ticket purchase page and take a look first? All the good seats here are sold out, I'm waiting for the theater to add more shows]
[Can this schedule really be increased? Do we need to let other movies take some time out?]
[I can’t vomit. There are several movies that are released very soon. I estimate that 30% of them are the limit of Ling Sui’s appeal.]
[If the Four Heavenly Kings split it equally, each will get 25, and there are other movies as well. 30 is already a lot of money for others. I envy Kung Fu's ability to distribute and schedule films in China.]
[Capital is the real deal. If you can control the film schedule, you can control the box office. You have no choice but to watch it.]
[Only the first day was 30 percent, and on the second day it dropped to 26 percent. All the movies in the summer vacation are treated like this. Why don’t you say anything about the screening schedules on the other premiere days? 】
[Who is tying up the Four Heavenly Kings? Ling Sui has won the Best Actress award, and her film won the box office last year. The other two films are either very popular among the public or the animation team’s previous works had high box office. How did a romance film get in? As we all know, TV series ≠ movies, and there is a gap between romance films and the other three.]
[Don’t look down on romance films. There have been works with urban emotional themes that have generated billions of dollars. Didn’t Ling Suisui herself also play the role of Only the Moon?]
[You also know that that is Ling Sui. Using her as an example in the domestic entertainment industry is the least convincing thing... She is a special case. If she is a universal case that can be won by anyone, why do you think there has only been one Chinese Oscar winner in all these years? 】
[I took a screenshot. Now I am shouting so happily. It will be funny if Hollywood blockbusters cannot beat domestic romance films after they are released. Let's see if you can contribute jokes funnier than comedies.]
[Don't say it, you really shouldn't say it, Douren is very doting on this couple... Suisi should restrain themselves for now, or you will be upset in August]
[Comedy is a powerful tool for harvesting box office in mainland China. Judging from the trailer, Chinese animation is very stable. Kung Fu Master is a bit dangerous this time]
[Got it, follow me and step on our Kung Fu Master, we are the only ones left with Li Mo [crying]]
[After hearing what you said, I thought no one watched Kung Fu Master, so I excitedly opened the ticket purchasing software but all I saw were corner seats. What do you think? Who is buying it? 】
**
Title: [Kung Fu Master’s midnight show has 100% attendance, a dream back to the miracle heyday]
[It was really full, and the theater was not locked. 80 yuan per ticket, and even the front row and corner seats are gone]
[That’s amazing…Is the midnight show the earliest in the world? 】
[Yes, the time in Eastern Time Zone 8 is faster than that in North America]
[I have only seen this grand scene in Miracle many years ago... There is hope for the revival of superhero movies, but it still depends on our heroine Li Mo]
[Will Li Mo become the next Iron Man or Captain America? That is truly Ling Sui's life role.]
[Of course, I predict that the box office of the first Kung Fu Master will exceed that of Avengers 4]
[There's something good going on upstairs. Just because you can't show it well is not an excuse for you to criticize Pi Sui Si.]
[Let’s set a small goal for Kung Fu Master first. How about winning the global championship?]
[Is this called a goal?] Isn't it Ling Sui's basic operation? Sui Si is here and she still complains that you look down on her.]
[…I say that’s enough. Either you criticize or you flatter. Stop focusing on Kung Fu Master every day. There are other movies in the summer season.]
…
The closer it gets to the release of a movie, the more heated the discussion about the works becomes on the Internet, and various publicity and promotion companies come up with new and unique strategies to attract the audience's attention.
Comedy films began to market the value of the leading actors’ past works and produced nostalgic specials, which were very popular in the sinking market; Chinese comics actively linked online games and offline brands, and IP images could be seen everywhere.
What shocked Ling Suisui the most was that the two leading actors of the romance film actually kissed at the roadshow.
It's not a borrowed position, it's a real kiss. In the video, the two leading actors of "Da Mai Te Mai" had red cheeks, and their CP fans spent the New Year together. The related topics remained at the top of the hot searches for a long time, driving the box office to a crazy rise.
Ling Suisui: ...
It's not like she has been in Hollywood forever and couldn't return to China. How come the publicity for domestic entertainment dramas has suddenly become so complicated! You’re working too hard!
The author has something to say:
Ling Suisui: In the past, I was the one who dragged others along, but now I am the one being dragged along by others…
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