Chapter 359
Actors have comfort zones, and so do audiences.
When Ling Sui-sui watched movies released at the same time, he was shocked by the degree of involution in their publicity and promotion, while his peers who watched Ling Sui-sui were also frightened by the aggressive momentum of "Kung Fu Master".
When the results of the media's advance predictions came out, some people were pessimistic and said that the 1.5 billion valuation was too high and that miracle superhero movies had long been in decline in China. Although it is said to be a new IP universe, Diland is not very honest and has only filmed one movie, which shows that they themselves do not have absolute confidence.
It is difficult to defend a kingdom, and it is even more difficult to start a new one. If you want to achieve a box office of billions, you will have to plan for at least another ten years, and it may not be possible.
But the pre-sale performance of "Kung Fu Master" was too good. The good here is not just about the box office. After all, with Ling Sui's popularity, bringing in a box office base of 100 million is nothing at all, and it is even a bit little. There are other popular stars in the circle who have acted in movies.
The problem is, it’s not just her fans who are willing to rush for pre-sales for her.
Fans who spend money at the box office will basically choose seats in the corners, trying not to affect the audience who actually buys tickets to see the movie.
Fans who have a conscience and enough money to spend will buy more tickets for the same show so that the theater does not lose money; fans who are not so particular or have limited budgets will only buy one or two tickets for each show, so the theater does not make any money but cannot cancel the screening.
However, if the cinema is pushed too far, they can also refund the tickets.
This type of fans only buy tickets but do not watch the movie, and they spend money just to boost their own performance. This kind of behavior will have a greater impact on the film schedule during the off-season. After all, no cinema doesn't like money. But with several blockbusters set to be released in August, will this kind of krypton gold method work?
——No matter whether it works or not, there is no organization to fill the gap.
Of course fans bought tickets on the first day of pre-sale, because we want to see it ourselves! Buy it for yourself, your family and friends. Each ticket corresponds to the number of people watching the movie offline. Is there a problem?
Sui Si did indeed do some stuff like filling in the gaps, such as in "Zhao Jiang", the first movie starring Ling Sui Sui. At that time, Ling Sui had just become a top star, and half of the more than 200 million pre-sales of this movie were fill-in tickets bought by fans.
But times have changed. If Ling Sui is in a new movie now and still needs fans to show off their support for a college student, then all these years of her life would have been wasted.
"The King's Avatar" has opened up the door for her in the film industry, "Only the Moon Passes By" has broadened her audience, and "The Great Swordsman" and "The Unmarriageable Sister" have made her acting skills legendary, not to mention the two Hollywood works "Beauty and the Beast" and "Dragon Slayer", which, while reaping box office revenue, also thoroughly demonstrated her box office appeal.
If Ling Suisui is available, watch the movies starring Ling Suisui. It is the first choice for many people. If for no other reason than the curiosity, security and sense of safety, even the interest in the actor himself can sustain the audience to watch the entire movie.
Actors have comfort zones, and so do audiences.
Regarding pre-sales, Suisi's plan is not to rush in the early stages. They are very confident in Ling Sui's popularity among the public and Dilande's publicity and promotion skills, and there will definitely be passers-by entering the venue.
The summer season is a long-term battle, unlike the Spring Festival season where every second counts and the first-day word of mouth can determine life or death. The thoughts that Suisi has given to "Kung Fu Master" are to continue to exert their strength after its release and ensure its staying power.
Although many people insist that "you fans just bought it", the box office is the box office. No matter who paid for it, the fact is that the real money and the prime time seats have basically been bought out.
Cinemas are constantly releasing new screenings, and the premiere day screening schedule for "The Kung Fu Master" has increased to 33 percent. As long as the movie doesn’t get cheated after its release, its share will only increase and not decrease.
Colleagues are all confused. There is no original work, no IP, and the audience will buy tickets without thinking just for the person "Ling Suisui"?
Ling Sui felt that she was under a lot of pressure, but in the eyes of her peers, she was like a terrifying devil. Are you not going to hurry up and start promoting it, or wait for "Kung Fu Master" to eat up all the screenings?
At first glance, these four films belong to different tracks. If they each stay in their comfort zone, they can coexist harmoniously. But if someone suddenly falls behind and gives up the screening time, the situation will be very bad.
That's why the two leading actors in this romance film are so bold. Since they are all willing to work together again, they don’t care that much about the unbinding, so they just raise their status first.
The leading actors of comedy films certainly don’t work so hard, and Chinese animation doesn’t have such big conditions, but in order to withstand the wave of "Kung Fu Master" and stabilize their own basic base, they have taken great pains to release materials on various platforms.
Ling Sui also wanted to send out more materials, but it was not something she could decide. Diland is responsible for global distribution, but in China it has to find a domestic co-distributor, and the review process for each material is very complicated.
Currently, the video materials of "Kung Fu Master" include the trailer and the behind-the-scenes footage. Although fans agree that these videos are quite funny and are Miracle's usual American humor, there was a comedy film in mainland China at the same time, and using this for marketing cannot compare to others!
Ling Suisui really wanted Dilande to release some behind-the-scenes footage of the fighting scenes, or her training videos. This is differentiated publicity and the biggest selling point of the movie.
Unfortunately, this proposal was not passed because there was no difference between her behind-the-scenes footage and the main film, and releasing the material was tantamount to early exposure. The same goes for the training videos, which were all promotional content during the film's mid-run.
Uh... Ling Sui never expected that her fighting scenes were shot so well that the behind-the-scenes footage couldn't be used for pre-promotion... How can this be justified?
But it was impossible to do nothing - it would be too painful for Ling Sui to watch others use all kinds of tricks while she could only lie down and wait.
The king of the lottery, who has been strong all his life, does not allow himself to lose at any stage.
She quickly came up with a new idea. Since the actions that had been filmed in the movie could not be exposed in advance, she decided to do something that was not in the movie.
"Chinese Kung Fu" is a very broad concept, involving so many things. Even if the two hours of the movie were purely action scenes, it would still not be enough to show them.
Within the range of options, Ling Suisui continued to screen based on the condition of good performance and further locked in the target.
She has been practicing martial arts for many years, so let her show you a few somersaults.
A few days before the release of "Kung Fu Master", Ling Suisui updated a video on various platforms.
Xiao Zhao saw this video. She had no feelings for Ling Suisui, and even had an inexplicable aversion to him because of a certain celebrity she had liked before.
Her ex-boyfriend and Ling Suisui are both young actresses of the same period. There have been several minor frictions between their fan circles. As a result, the ex-boyfriend became extremely obscure, while Ling Suisui soared to fame. Even though she has long stopped being a fan of her, she still cares a lot about it.
“Isn’t it just a backflip…” Xiao Zhao curled his lips.
She originally wanted to say that this move was simple and was an entry-level martial arts skill that even children could learn. Ling Sui has been filming action scenes for so many years, what's so great about bragging about doing a backflip?
But when the words came to her lips, she realized that this entry-level, extremely simple move could also block 99% of the actors in the domestic entertainment industry who market themselves as highlights of fighting scenes, and she found it quite boring.
Xiao Zhao wanted to swipe away, but then he realized there was more to the video. Ling Sui did a backflip and then did twenty backflips in a row.
It's shot from beginning to end, with no pauses in between, and there is absolutely no need to use repeated editing to make up the number.
Xiao Zhao swallowed, it was just this one action, nothing to brag about! She can even eat twenty chicken wings in one meal!
As if he had heard her thoughts, Ling Suisui made things more difficult for himself.
She stood on the mat and performed a moon kick turn from zero frame - it was only through the text introduction that Xiao Zhao learned the name of this move.
Wait, what just happened... Ling Suisui raised her leg, then her whole body flew up, turned over in the air, and landed steadily on the ground?
Xiao Zhao opened her mouth unconsciously, and she didn't close it until the end of the video.
Next, Ling Suisui demonstrated the spinning turn, the outward lotus turn, the tornado kick turn, the 360-degree side flip... Xiao Zhao was so excited by watching it.
This is a short video, right? There are no special effects here. Are these flying movements missing wires and rotating brackets?
Xiao Zhao blinked and confirmed that this was Ling Suisui herself, and not her stand-in.
…Speaking of which, she is already at this level, does she really still need a stand-in? The martial arts skills of a substitute are not as good as her own, okay?
The most outrageous thing is that the text of this video is:
[I’ll share a few simple movements. Do you want to learn them? (*^▽^*)】
Xiao Zhao: ...
You call this simple? Why are you still being so Versailles!
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