Jinjiang genuine 177
The term "aromatherapy" originated in France in the 20th century. Essential oils, including some aromatherapy, perfume and other types of products, are mostly promoted from abroad, and the domestic awareness of these is slightly insufficient.
The concept of "using oil to nourish the skin" has also emerged in the past decade.
There is a mixed bag of products on the market, and there is no unified standard or specification.
Just look at lavender essential oil.
Of all lavenders, only essential oil made from 'real lavender' has sleep-inducing properties.
However, among common essential oils, this ancient variety originating from the Mediterranean is rarely found. Most are hybrids because the latter are low-cost and easier to extract.
Damascus rose, the finest rose, is cultivated from S-grade seeds from Bulgaria. It is a pure natural organic product. Its quality far exceeds that of Ku Shui rose, Pingyin rose, Qianye rose and other roses on the market, and its price is higher.
The extraction ratio is very, very low, and the essential oil produced is known as 'liquid gold'. 1 gram costs hundreds of yuan, making it a world-class luxury product.
However, not many people know about this aspect.
Ye Han searched for the relevant selling prices of rose essential oil, and found that they were basically 100 to 200 yuan per bottle.
It is conceivable how much of a sensation it would cause if Huajianji launched a product with a capacity of 3 ml but a price of up to 1,500 yuan.
It is 7-20 times more expensive than the 'same model' on the market!
The price gap is really too big.
If we don’t do a good job of publicity and popularization, people’s focus will be on price rather than value.
With the promotion of some people with ulterior motives, it may have an adverse effect on the reputation of Huajianji, and some sayings such as "IQ tax" will become rampant.
Therefore, Ye Han wanted to eliminate this concept from the source, prepare for the future, and let the concept of Damascus rose essential oil = liquid gold take root in people's minds.
She called Wang Yun and the staff from the Propaganda Department to discuss the matter.
Ye Han plans to launch the lavender series of products first and display essential oil promotional videos on official and online channels.
From the origin and scale, to the types and quality of flowers, to the pure natural and pollution-free environment; to the hard work of flower farmers picking in the early morning, to the automated production line...
The entire process completely follows the ancient extraction process, which increases the purity to 100% without any impurities.
High-quality natural organic products, pure hand-picking techniques, a series of standardized processes, complex extraction steps and sophisticated instruments, finally produce top-quality essential oils.
The extraction ratio of rose essential oil is extremely low. It takes thousands of roses to extract 1 ml of essential oil, which makes everyone understand the preciousness of essential oil.
The value of liquid gold was initially established.
After the filming was completed, the promotional video was released on major promotional platforms, and a corresponding article was launched on the official account - How much do you know about the uses of essential oils?
Focus on the uses and dosage of essential oils.
Due to the high purity of single essential oils, try not to let them come into direct contact with the skin, but you can drop them in facial cream, toner, or mix them with other base oils. Only a few drops are needed at a time.
The same applies to bathing and aromatherapy, 3-5 drops at a time.
Break down the price into times to alleviate the feeling of being 'expensive'.
You can enjoy top-level aromatherapy for just a dozen or dozens of yuan, which can cure insomnia, soothe the mood, brighten the skin, whiten and rejuvenate the skin, etc. Is it expensive?
Of course it’s not expensive.
Liu Yi and others expressed their agreement.
After last year's word of mouth, the lavender series of products has become well-known. With this promotion, there will be no worries about sales.
The rarity and preciousness of rose essential oil are also reflected in the video, allowing everyone to understand the difficulty of extraction and initially form an impression of its high cost.
However, after the official account’s introduction to usage, everyone feels that essential oils have a wide range of uses and are good value for money.
First increase the inner value, then weaken the price.
Keep the customer's mentality firmly in mind.
This is a great idea.
At the same time, Ye Han plans to offer some rose hydrosol, essential oil soap, aromatherapy and other products for lottery trials, and ask the winning customers to fill out a trial report.
The rose essential oil was mailed to several review bloggers and beauty bloggers, and they were contacted to do reviews.
In terms of the purity and quality of essential oils on the market, Huajianji naturally wins.
After the blogger’s evaluation, everyone will have a better understanding of essential oils and have their own ability to distinguish.
The idea that 'Huajianji's essential oil is the best' will also be deeply rooted in people's minds.
This is the second foreshadowing after the promotional video.
While recording, Liu Yi said, "When I was using lavender essential oil, I saw a blogger doing a similar review. I will contact them in the next few days."
Wang Yun reminded: "Be careful when selecting review bloggers, and pay attention to their influence and fairness, otherwise some brands may take advantage of the situation and swoop in."
Liu Yi: "Okay, Sister Yun, people in our department will always pay attention to the comment section."
Doing reviews and giving judgements on good or bad will definitely offend some brands, and Huajianji is a vested interest, so there may be conflicts.
But they won by strength, and no one can say anything.
All employees have confidence in their products.
Wang Yun: "Director, last year several five-star hotels and high-end beauty salons that provide aromatherapy proposed cooperation. Should we contact them?"
Ye Han thought for a moment and said, "Send me the information first. If there is no problem with the qualifications, we can try to cooperate."
Wang Yun: "Okay, Principal."
After receiving the task, everyone began to make arrangements in a hurry.
In addition, in the early days of the Forest Hotel’s opening, aromatherapy services and essential oil baths will be provided free of charge, which will also be a good publicity opportunity.
In late July, the lavender flowers in the botanical garden reached the end of their blooming period and were harvested and transported to the essential oil factory.
At the same time, lavender-related products were officially launched.
Because the quality is higher this year and it is released through online channels for the first time, it is named [Kao Premium Series] and is positioned in the mid-to-high-end market.
The price of 3ml of lavender essential oil is 199 yuan, and the price of 5ml is 299 yuan. The price is not much different from last year, but it is 3-4 times higher than the market price.
The packaging has been upgraded and is now placed in a palm-sized purple box tied with a ribbon.
The front of the box is printed with the lavender sea and Huajianji's logo, and inside is an essential oil usage card and a 100% purity test report, demonstrating the highest quality.
Based on its previous reputation, it became popular and was snapped up as soon as it went online.
With a limit of 5 bottles for each ID, it achieved an astonishing sales volume of over 5,000 per day!
It is good news for people with sleep disorders.
Amid people's high enthusiasm, it topped the sales ranking of single essential oils on Taobao APP within a few days and gained more exposure.
Many people who have never heard of it have also become aware of this new essential oil brand.
This time, in addition to essential oils, Huajianji also launched other items and a lavender boutique set priced at 1,099 yuan.
The set includes one bottle of 3ml/5ml essential oil, 1 bottle of 200ml hydrosol, 2 essential oil soaps, 2 scented candles, 1 lavender postcard, and a detailed instruction manual.
The first 1,000 people to order will receive an aromatherapy lamp worth 189 yuan, and more than 500 sets were pre-ordered on the same day.
The sales of other products were also very impressive.
Needless to say, the hydrosol is natural, and you don’t feel bad about using a large bottle for wet compresses. It has the effect of soothing the mind and regulating the balance of water and oil.
Those who used it last year were eagerly waiting for it, and they stocked up on several bottles as soon as it was released.
Many people say it is much better than toner and its ingredients are safer. It can also be used as a facial mask and combined with essential oil aromatherapy, it has an excellent soothing effect.
Essential oil soap took the second place thanks to its appearance.
A square piece of extremely warm lavender color, with a texture like agar, and mixed with tiny lavender petals in the middle, perfectly interprets simplicity and elegance.
The Huajianji logo and the imprint of long spikes are printed on the front, adding a touch of elegance and refinement that makes you fall in love with it at first sight.
100g/priced at 128 yuan, comes with a bamboo soap tray, beautifully packaged, the price is within the normal range.
It makes the people who buy it feel very surprised.
"I bought it because it looks good, but I didn't expect it to be so useful!! My skin doesn't feel tight after washing, but feels smooth and moisturized. My skin is nourished and less oily than before."
“It’s my first time using essential oil soap, and the experience is great, with a light fragrance, gentle and non-irritating.
I looked at the ingredients, glycerin, palm oil, lavender essential oil... No wonder it's so moisturizing, all-natural ingredients, I love it! "
"I felt like I had made a profit after buying it. With it, all the facial cleansers and shower gels in my home are unused, and hand sanitizer has also been laid off.
Every time I wash my hands with essential oil soap, the back of my hands are so smooth. The small molecules are easily absorbed, and I don’t even need to apply hand cream. I plan to repurchase a few more. ”
"You really get what you pay for. I've bought essential oil soaps before, but none of them are as good as this. I'll buy this next time."
"I gave it to a friend as a gift. He was very satisfied. I also placed an order myself."
“I am absolutely blown away by this lavender essential oil soap! 5 points for appearance, 5 points for packaging, 5 points for ingredients, and 5 points for effect. It is perfect for gifting or personal use.
Huajianji YYDS has been recommended to everyone around me.”
The prices of Huajianji’s products are indeed not cheap, but correspondingly, their quality is also above average.
For some long-term customers, they buy almost without blinking.
With the spread of promotional videos and advance announcements on official accounts, sales of the lavender series products reached 2.873 million on the first day of its launch.
It’s even higher than when big brands hold promotions.
Such a rapid offensive has brought a strong sense of crisis to other essential oil companies.
They bought Huajianji's products and studied them, trying to find flaws, but found nothing.
There were also some people who deliberately gave bad reviews in the comment section, but unfortunately they were quickly drowned out by the flood of positive reviews, like waves entering the sea, without causing any ripples.
With the help of the monitoring system, there is sufficient evidence for reporting and all excessive remarks are cleared, including rumors on social platforms.
Ye Han even warned the other party in return, so that the competitor would not dare to act rashly.
With the assistance of high technology, these conspiracies and intrigues were spread out in front of Ye Han like a blank sheet of paper without reservation.
It doesn't work.
The new rose products were quietly launched on the official website and mini program on July 20. The online APP is still not on sale yet and will be officially launched on August 10.
Huajianji officials are currently recruiting trial personnel to write trial reports.
As an essential oil with a very low extraction ratio, the 'Kao Premium Rose Series' not only has a high price for essential oils, but the prices of pure water, essential oil soaps, and fragrance products all exceed the lavender series, so trial use is very important.
Trial personnel are given priority to annual card customers and high-spending groups, as they are more loyal and fond of Huajianji, which is also a benefit.
As a VIP, Yao Bing was fortunate enough to get the right to try the rose aromatherapy.
The bottle is light pink, gentle and elegant, with white lines around it outlining a few rose buds, which looks pure, beautiful, lifelike, without any rough texture.
There is also a rose shaped outline on the top of the fragrance diffuser, which is very beautiful.
Yao Bing opened it and turned the vine upside down, and soon he smelled a unique fragrance.
This fragrance smells so good, the rich and rich rose scent floats in the air. It is not a strong or pungent smell, but a mysterious and pure natural fragrance, which is light and soothing to make people feel happy.
The fatigue from a busy day at the company seemed to be relieved all at once.
Close your eyes and it’s like entering a world filled with the faint scent of flowers, which is romantic, sweet, warm and peaceful.
Very comfortable.
Yao Bing fell in love with the taste almost immediately.
The fragrance of essential oil aromatherapy is much milder than perfume. It spreads evenly around, seeming elusive yet omnipresent, which is fascinating.
At night, she slept well smelling the fragrance of roses. Even her dreams were sweet, with the corners of her mouth slightly raised.
She was very satisfied with the new product and wrote a long page-long trial report.
Others did the same, writing down their true feelings in the comment section and expressing their joy at being selected to try it out.
Anything produced by Huajianji must be of the highest quality.
As the first person to try it out, I got a trial product worth hundreds of dollars for free and tried it before a bunch of rich ladies. Isn’t that extremely lucky?
After communication with Liu Yi, a well-known blogger with the account name [Ahui Review] collected 8 common rose essential oils on the market and prepared to start this review.
This is also an issue he really wants to do.
Not only is the B-level high, but it can also bring a sense of novelty to fans, and will definitely attract a lot of people to watch.
The title is:
The most expensive essential oil review: 300,000 per kilogram! Why is Damascus rose essential oil so expensive? Is the market full of so-called "liquid gold"?
As soon as the video was released, it immediately attracted a lot of attention.
Go to sleep first and come back to write in the afternoon, ahhhhh.
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