Chapter 178
Dong Yiyi is 27 years old and works as an operations manager in an Internet company.
She didn’t know if it was because after the age of 25, moisture and collagen began to be lost in large quantities, but in the past year, she clearly felt that her skin condition was not as good as when she was 20 years old. Her nasolabial lines were obvious and her complexion was dull.
Coupled with frequent overtime and staying up late, the work pressure is high, and symptoms such as the moving hairline and hair loss gradually become apparent. The whole person looks exhausted and can only rely on makeup to cover up when going out.
Looking at her acne-prone and dull face after removing makeup, Dong Yiyi felt that she couldn't go on like this.
So in the past two months, she has put maintenance on her agenda.
Whenever I have time, I read reviews of various skin care products, shampoos, and cosmetics, and follow bloggers to recommend a lot of products.
There are cheap and large bottles of moisturizing lotions, and inexpensive domestic products; there are also high-end facial creams that I bought with great determination, and silicone-free shampoos that cost several hundred yuan a bottle. The table is piled with bottles and jars.
It cannot be said that it has no effect. A high-end facial cream worth two or three thousand yuan is definitely effective, but it is indeed expensive. A small spoonful of it will cost dozens of yuan.
My heart bleeds every time I use it.
With her current spending power, it is a bit difficult for her to buy skin care products of this level.
As for other products, some are pretty good, but most are shelved after only a few uses.
Dong Yiyi looked at the beautifully packaged skin care products on the dressing table, then looked at herself in the mirror, and couldn't help but sigh.
Maybe her expectations were too high and she always felt that there was a certain gap between the results she wanted.
Skin care products are not magic, they can only act on the surface of the skin, and care needs to be done from the inside out.
Having a regular schedule, eating healthy, relaxing your body and mind, and keeping a happy mood are the fundamentals. How can this be achieved with just skin care products?
After wasting a lot of money, Dong Yiyi's enthusiasm for evaluation gradually faded.
Until recently, she opened a book and found that major bloggers were promoting a lavender essential oil everywhere.
Among them was a very popular beauty blogger she had followed before.
The other party is very straightforward. If you answer the call, they will directly say that there is a promotion and pin the link to the top. If there is no promotion, then there is no promotion.
There was obviously no promotional cooperation this time, but the blogger focused on the sleep-inducing and soothing effects of lavender essential oil, and excitedly told everyone that she had waited for more than half a year for this essential oil to be released.
"Sisters, this is amazing! Chinese people don't lie to Chinese people. I would like to call this lavender essential oil from Huajianji the Hermes of lavender!
It can be used by people who suffer from insomnia, are under great stress, or have acne scars, and the effect is very good.
If you don’t believe me, you can go and look at the video I posted last September. I pushed it back then.”
"This essential oil can only be purchased 5 bottles per ID, so I asked my friends to help me buy it and I stocked up 15 bottles at one time to avoid running out of stock.
Other babies who want to try it can buy the 3ml version, which can be bought on Taobao, JD.com and the Huajianji official website..."
Dong Yiyi searched the price and saw 199 yuan, so she bought a bottle as well.
From then on, the door to a new world opened.
When she got home from get off work, she first turned on the humidifier that she bought for more than 30 yuan and dropped 5 drops of essential oil into it.
The unique scent of real lavender quickly spreads, making people feel relaxed. The day's fatigue and anxiety are relieved at this time, and the spirit is no longer tense.
With the help of the sleeping aid, Dong Yiyi felt sleepy before 12 o'clock and slept in bed until dawn.
In the past, she would be busy until 8 o'clock in the evening before getting off work. After a simple wash, she would watch videos in revenge, still feeling exhausted, and would not go to bed until at least 2 o'clock in the morning.
When the alarm rings in the morning, I am so annoyed that I want to take a day off from work. A day of boredom and anxiety begins from then on.
Now that she has a good night’s sleep, Dong Yiyi wakes up automatically at 7 o’clock in the morning and no longer needs an alarm clock.
A good schedule and sufficient rest made her look much better. The fatigue on her face disappeared, and her whole mental state became completely different.
This change came from the inside out; her state, temperament and appearance changed together. Even her colleagues were shocked by her changes.
They asked her what magic medicine she had taken.
Dong Yiyi thinks essential oil is a really good thing.
Why didn’t I find out earlier?
She searched online and found that there are many types of essential oils.
There are various essential oils such as rose, jasmine, tea tree, chamomile, geranium, lavender, mint, rosemary, verbena, sandalwood, frankincense, etc.; there are single essential oils, compound essential oils, base oils, and various derivative products; and I have never heard of the brands.
Essential oils are a niche product in the country, so they are naturally not as well-known as big-name skin care products.
Dong Yiyi was dazzled and had no idea what to choose.
When searching for information related to essential oils on a certain website, she happened to see the video [Ahui Review] and clicked on it immediately.
I have to say, the title is indeed eye-catching.
300,000/kg of essential oil, this price is beyond the public's cognition.
Dong Yiyi calculated that it was equivalent to 300 yuan per gram, which is 5-10 times more expensive than luxury facial creams.
Oh My God.
Why is it so expensive? Does anyone really buy it?
Apparently, there are many people who share the same idea as her. In just half a day after the video was released, it was played over 300,000 times, with more than 10,000 people watching it at the same time.
Featured video recommendations that have made it to the homepage.
Clicking on the video, the blogger greeted the audience: "Hello everyone, this is Ah Hui Review. Today I will test rose essential oil, which is known as the queen of essential oils and is also one of the most expensive essential oils in the world.
Among them, the essential oil extracted from the distillation of Damascus rose is known as liquid gold, and the price is as high as 300,000 yuan per kg. "
The comments above all said it was ridiculously expensive.
There are endless comments such as "a tax on IQ", "sold only to rich people", "it's really as expensive as gold before it went up in price", "it's better to buy gold than this", "come and see how rich people live" and so on.
Dong Yiyi also came to watch the fun. After all, the prices were very high and not everyone could afford it.
The blogger continued: "So why is it so expensive?"
“First, let’s learn about the Damascus rose variety.
Rose is a large fragrance category with many types, including thousands of variants and hybrids. Damascus rose is recognized worldwide as a high-quality variety.
It contains 18 kinds of amino acids and trace elements needed by the human body, and up to 120 kinds of effective ingredients for the human body. It has moisturizing, water-locking, anti-oxidation, soothing and other effects. It contains a high amount of essential oils and is rarely grown in the world. ①
The most famous production area is in Bulgaria, and it is also known as the Bulgarian Rose.”
“So, the essential oil made from Damascus roses produced in Bulgaria is of the best quality.”
“After talking about the raw materials, let’s talk about the process.
Damascus rose blooms only once a year, and the flowering period is only 18 days. When the buds bloom, a large number of workers are needed to pick and select the flowers one by one by hand in the early morning before the sun rises.
It is then transported to the factory as quickly as possible and extracted within 4 hours to ensure its freshness and activity.
As for its extraction, it uses an 'Otto' process, which is very complicated and we will talk about this later. "
“Third, it has a very low extraction ratio.
It takes an average of 3-5 tons of roses to extract 1 kilogram of essential oil, and 12,000 roses are needed to extract 5 ml. "
Ah Hui: "It is precisely because of the origin, variety, difficulty of picking, craftsmanship, extraction ratio and other factors that lead to its high price."
By the time the blogger finished his introduction, the comments had a better understanding.
[This does seem expensive.]
[Fresh roses are not cheap either, 20 to 30 yuan per pound, and 40,000 to 50,000 yuan per ton.]
[Oh my god, only a few milliliters of essential oil can be extracted from tens of thousands of roses. How extravagant.]
[Rose flowers are great for making tea, but it feels like a waste to make essential oil.]
[It’s different. Some roses are suitable for making essential oils, some are suitable for making perfume, and some are used to make tea. They all have their own uses.]
[I think I understand why perfume is so expensive.]
[The Rose Valley in Bulgaria is so beautiful in the pictures. I really want to go and see it.]
The blogger called in an assistant and placed different essential oils on the table: “After introducing the issue of the high cost of rose essential oil, we officially start today’s review.
Ahui’s team found 8 common rose essential oils on the market, and some of them have very good sales.
Today, the blogger will take you to evaluate their quality one by one to see if they are real 'liquid gold'.
“I divided the 8 essential oils into 3 groups.
The first group, single essential oil, is 100% pure rose essential oil, does not contain other substances, and is closest to "liquid gold".
The second group, essence oil, is a mixture of a certain proportion of essential oil + base oil/toner, with lower purity.
The third group, rosehip oil or others.
Most of what you see on the market is the third type, which is cheaper, but actually has little to do with rose essential oil.”
The barrage has already started a heated discussion.
[It’s over, it’s over, I think I bought the third one! ! ]
[I bought rose essential oil last year for more than 200 yuan. I thought it was expensive at the time, and the fragrance was very good. Ahhhh, could it be fake? (crying)]
[It must be fake. The real one would cost at least thousands.]
[I bought the essence oil, is there a problem? Oh, I’m almost finished, and it was recommended by blogger XX! ]
[Same. I saw many bloggers recommending it, but I bought it and used it mediocrely, and then I just put it aside.]
[I should have bought the right thing. I asked if it was a single essential oil.]
[Fortunately I didn’t buy it, the water here is too deep.]
[Don’t worry about the above. You also need to look at the ingredients of essential oils and rosehip oils. They are not necessarily bad, but they cannot be compared with Rose Otto essential oil.]
Dong Yiyi watched everyone's discussion and couldn't help but feel fortunate that she did not act rashly.
Otherwise, I don’t know what kind of product I will buy.
According to her original knowledge, she would most likely choose an essential oil that costs 200 yuan.
There is no doubt that this price is fake.
Before the evaluation began, the rarity and high cost of rose essential oil had already been deeply rooted in people's minds.
How can those fruit oils, essential oils and base oils compare with pure rose essential oil?
It takes 12,000 Bulgarian roses to extract 5 ml of essential oil, which combines countless essences into one, is made of pure natural plant ingredients and has outstanding effects. It is a world-class luxury product and is not at the same level as other products.
As the barrage of comments kept flashing above, the blogger's review began.
The first one is Rose Otto essential oil imported from Country F. It has simple packaging and is priced at 1,320 yuan for 2 ml.
Ah Hui: “This is a relatively old brand, and the quality of its essential oils is very stable every year.
Let’s take a look at the test report and certification. The origin is fine - Bulgarian Damascus rose, the craftsmanship and purity are also fine, 100% single essential oil. ”
"By the way, let me tell you about this process. The Otto process is also called 'circulating water distillation'. The resulting rose Otto essential oil has a more 'watery' feel and will crystallize below 20 degrees.
Another process is the traditional "organic solvent extraction method", which produces rose absolute, which does not crystallize and has a more viscous texture.
In short, compared with the two processes, the former is more difficult to extract, the extraction ratio is lower than the latter, and the price is more expensive. "
“There’s nothing much to say about this essential oil. It’s an old imported product and I personally give it a 9.
The only drawback is that the price is relatively high, equivalent to 660 yuan/ml. ”
"Let's take a look at the second product, the imported rose essential oil from Country D.
This product uses the Thousand-Leaf Rose from Country F, which is also expensive, but is mostly used to make perfumes. The process is "organic solvent extraction" and the overall score is 8.
The price is much lower than the first one, 5ml/1450 yuan. ”
"The third one, the essential oil extracted from the local bitter water rose in China...high cost performance, 5ml/998 yuan, overall score 7.7."
"The fourth one is the new product launched by Huajianji, which is very popular recently - Rose Otto Essential Oil."
As soon as the name of Huajianji came out, dense barrage of comments instantly filled the screen.
The fonts of "Hua Jian Ji, Pai Mian" are everywhere, in all directions, and the different colors are dazzling.
Dong Yiyi also sat up straight suddenly.
[Highly recommend their lavender essential oil! ]
[A must-buy for insomniacs and those with sleep disorders. If it doesn’t work, I’ll twist my head off.]
[Trust.]
[You keep talking about agents, so funny, you got scammed out of all your property? Oh no, you don’t have any property (haha).]
[Family members, the appearance is not enough! Join me in typing '花间集YYDS' on the public screen.]
Then, more intense comments than before filled the entire screen. Various fonts were colorful and overlapped without any gaps, drowning the word "托" in it, like a drop of water melting into the ocean, without any trace left.
Dong Yiyi also participated in this defense battle and posted several messages in succession.
Other new viewers were surprised by the scene at this time, which gave those who had never heard of the brand Hua Jian Ji a preliminary impression - "It is so popular, the quality must be good."
Ah Hui: "Although the origin is in China, Huajianji uses authentic Bulgarian rose varieties, the buds are plump and tender, and the quality is not inferior to imported products.
Otto low-temperature distillation process, 100% pure single essential oil, exquisite packaging, and complete inspection materials.
When you open the bottle cap, a rich rose scent emanates, a pure and natural scent. The essential oil is easily absorbed when dropped on the back of your hand, and has a good nourishing effect. "
"The price is 1599 yuan for 3ml, which is 20% cheaper than the imported product from Country F. I give it a score of 9.5."
The barrage immediately began to question.
[Isn’t it said that the production area in Bulgaria is better? Huajianji is not the original place of production! ]
[Oranges grown in Huaibei are bitter oranges. The domestic environment is not suitable for the growth of Damascus roses, and they are definitely not as good as imported ones.]
[The previous reviews were okay, but this time the ratings are really unbearable.]
[Hey, did the blogger accept the promotion of Hua Jian Ji? Don’t give too much outrageous rating! ]
[9.5 points? ? If you say 8 points, I think it's OK. It's obviously a domestic brand, but the price is so expensive. Whoever buys it will be a big fool.]
[What's wrong with domestic brands? Everything depends on quality. Can't stand up after kneeling for a long time? Your knees are really weak.]
Dong Yiyi frowned and was about to type when the blogger produced the evidence.
Ah Hui: “I knew some people would say that the ratings of Flower Collection were too high, so I did an analysis of the ingredients of the essential oils in advance.
Please note that this is a report issued by a formal testing center and the number can be checked. "
The screen shows a comparison of the composition of the two essential oils.
“The main component of Rose Otto essential oil is citronellol.
It has the functions of increasing skin moisture content, delaying aging, brightening skin tone, and anti-cancer. It has a very good effect on nourishing the skin and is also one of the standards for measuring the quality of rose essential oil.
Through ingredient analysis, we can see that the citronellol content of the product imported from country F is 46%, while the content of Huajianji is 54%, almost reaching the highest value!
The content of nerolidol, another substance that relieves anxiety and soothes nerves, in Huajianji is 2% higher than that in the former, and the effect is outstanding.”
“By comparing the ingredients of essential oils, we can conclude that the rose essential oil from Huajianji is superior to the essential oil imported from Country F, but the price is 20% cheaper.
The overall rating was 9.5 points, the highest score. "
After the explanation was well-reasoned, the barrage of comments immediately died down.
[Hahahaha, the slap in the face came so fast like a tornado.]
[I never thought that Huajianji could beat the established foreign essential oil brands, so strong!]
[Ahhh, I'm so happy, Chinese products are rising!]
[Flower Collection, row face! ! ]x N
[As an aromatherapist, I was shocked to see this ingredient. This is the best physiotherapy product! Does anyone have the contact information of Huajianji? ]
[There is an email address on the official website, no thanks.]
Later, the blogger tested several essential oils and rosehip oils, and finally the class representative drew a conclusion in the comment section.
High-end product recommendations: Huajianji Otto Rose Essential Oil (9.5 points), F Country Imported Rose Essential Oil (9.0 points)
Cost-effective recommendation: Huaguo local rose essential oil, 5ml/998 yuan (7.7 points)
Essential oil recommendation: a certain brand 9.9% pure rose oil, 8ml/269 yuan (7.4 points)
Note: Rosehip oil ≠ rose essential oil.
Rosehip oil is extracted from wild rose seeds and has no aroma; rose essential oil is extracted from petals and has a strong aroma.
The results of this essential oil evaluation are very good.
The eye-catching title + homepage exposure brought in more than 1 million views, providing a vivid popular science introduction to people who were not familiar with rose essential oil. The rating was fair and convincing.
At the same time, it created momentum for the launch of the Huajianji Rose series, and initially established its position as the ceiling of high-end essential oils.
Without further ado, Kao Premium Rose Series was officially launched across all channels on August 10.
Due to the high price of essential oils, only about 100 bottles were sold that day, but the sales of rose water and other products exceeded 1,000, which shows everyone's recognition of the brand.
As expected, someone asked in the essential oil Q&A section: Is this just a waste of money?
Can you tell me who would buy such expensive essential oils? I wouldn't buy them even if I had a salary of 1 million per year.
It's a pity that I was given a good scientific lecture.
They even posted links to other brands to show that rose essential oil is just that expensive, otherwise it must be fake.
If you want to buy fake goods, turn right and they won’t deliver.
Instead, it makes the other party very ignorant and jealous.
After watching the review video, everyone knows that Huajianji’s Rose Otto essential oil is a good thing, but unfortunately many people don’t know how to use it.
It is impossible to try out such an expensive product casually, and the price is indeed not low, so it is inevitable to hesitate for a while.
After seeing the "business opportunity", some beauty bloggers immediately researched various usage methods to maximize the value of essential oils.
For example, body massage, skin care with base oil, essential oil bath, hot compress to relieve dysmenorrhea, etc. Among them, the most popular one is the "Rose Lady Cream" recommended by a blogger.
"I have done a test and found that 3 ml is about 60 drops of rose essential oil.
We buy a basic facial cream for less than 200 yuan. Domestic products can be of very good quality, with many choices. They are cheap, large in size and easy to use.
Then take out 20-30g of basic facial cream and put it in a dispensing bottle, add 5-6 drops of Huajianji Rose Otto essential oil, and stir evenly.
In this way, we have a luxurious facial cream that combines moisturizing, whitening, brightening and anti-aging effects!
And it smells particularly good, with a light rose scent that has a soothing and relaxing effect; it is made from pure natural plant ingredients and is gentle and non-irritating.
Essential oils are small molecules that absorb quickly and can reach the base of the skin to protect it.”
“I personally feel that it is better than some luxury creams, the texture is not so thick, and it is more suitable for ladies aged 25-40.
The most important thing is that 60 drops can be matched with at least 2 bottles of 100g facial cream, which is really worth it! ”
(PS: People with allergies should use with caution. Other brands should be used with caution. Only Huajianji rose essential oil is allowed.)
The feedback in the comments section was equally enthusiastic.
"It's true! I took the ingredients to a dermatologist at a tertiary hospital and asked a friend. Aromatherapy can be used to mediate clinical psychological problems. It's a two-pronged approach of psychological healing and skin care!"
"I also heard a blogger say that in fact, most of the cream is water, moisturizers, thickeners, emulsifiers, etc., and the part that actually works may not be as much as the amount of essential oils."
"I have tried it for everyone, highly moisturizing face cream + Huajianji rose essential oil. After using it for a few days, my skin is as smooth as a peeled egg, white and rosy.
Haha, my friends are all asking what elixir I took. Here’s a photo of me without makeup. [Picture]”
"Wow, you look really good."
Dong Yiyi was deeply moved.
The facial cream that she had hardly used before came in handy and was not wasted at all.
Not only her, but also those who were originally hesitant were deeply moved.
1599 yuan, the first 2000 people will get a bottle of rose water worth 238 yuan - buy it! You must buy it!
Note ①: The effects of Damascus rose are extracted from the Internet.
Essential oil use does not constitute advice.
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