Jinjiang genuine 179
Essential oils have only been developed in China for a short time and belong to a niche circle. Compared with well-known big-name skin care products, they have not yet formed economies of scale and loyalty to well-known brands.
This means that in China, the essential oil industry is a vast market with huge potential and an unoccupied and undivided market share.
In recent years, with the improvement of people's living standards, the public's demand for essential oils has been increasing day by day, and domestic essential oil sales have been growing rapidly at a rate of more than 200% per year.
For example, A Fu Essential Oil, a leading domestic brand, has had annual revenue of more than 1 billion for several consecutive years and once set an astonishing record of 200 million in monthly sales.
In recent years, it has been expanding, committed to the research and development and promotion of new products, striving to occupy a higher market share.
According to research and forecasts by international consulting firms, the global perfume + essential oil market will exceed 140 billion by 2028.
Among them, China, as one of the regions with the fastest growing demand, is initially estimated to reach an industry scale of 40-50 billion.
Although tens of billions cannot be compared with the scale of skin care products which easily reaches hundreds of billions, it is still a young market.
The skin care industry is highly competitive, with many big brands and a saturated market, making it difficult to stand out.
The essential oil industry has just started and is in a period of rapid development. The brand effect is not strong, so it is easier to establish your own brand and achieve the leap from 0 to 1.
Huajianji’s entry timing was neither too early nor too late, just right.
With high-quality products, outstanding results, and good reputation, Huajianji will definitely occupy a place in the industry.
It has even become a leading company in the essential oil industry.
However, we are still far from our goal.
Ye Han looked through the sales data compiled by Wang Yun.
The real lavender essential oil that is promoted has now become a hot-seller in the essential oil industry and has received rave reviews.
Sales volume has firmly sat on the top spot, exceeding 70,000 bottles in 20 days, setting a record for the highest monthly sales of single essential oils.
The sales of other products in the same series were also very impressive, with the entire lavender series generating sales of more than 26 million.
It has been widely publicized online and hailed as "good news for people with sleep disorders."
It also made the name of Huajianji shine in the essential oil industry.
As for the rose series, it has only been online for a week and is much inferior to lavender.
Although there were related reviews and product trials, as well as promotion by other bloggers online, rose essential oil was expensive and not well-known enough, with sales of only 800+ per week.
The sales of the rose series products were less than 3 million, two-thirds less than the former.
Ye Han took a look and found that the sales volume of rose essential oil had just entered the top ten of the single essential oil list, ranking ninth.
However, A Fu's 9.9% concentration rose essential oil has a high sales volume, ranking third; second only to Huajianji's lavender essential oil and a certain massage essential oil, with monthly sales of 6,000+.
Ye Han guessed that in the eyes of the public, it should be regarded as a "substitute" for Rose Otto Essential Oil.
9.9% essential oils are mixed with base oils and can be applied directly to the skin, avoiding the need to mix them yourself.
Moreover, the other party’s brand is more famous and the price is only more than 200 yuan, so anyone can afford it.
At all times, price remains the most important factor influencing most people's decisions.
If you have money, who doesn't want to use the best?
Unfortunately, such people are a minority after all. Most people still care about cost-effectiveness and compare prices from different stores.
As for "substitution", it depends on one's opinion.
As the saying goes, you get what you pay for. Products are expensive for a reason, and there is still a big gap between substitutes and genuine products.
Ye Han slid his fingertips and found that the sales of Rose Otto essential oil imported from Country F were also quite good.
It also entered the top ten of the sales list, ranking eighth.
Liu Yi and others felt that this result was very unfair.
The evaluation results clearly show that Hua Jian Ji has the highest quality, with a score of 9.5!
With such impressive data and remarkable effects, why are the other party's sales volume ranked ahead of theirs?
Before the review, F was also a niche brand that not many people knew about. It became popular entirely due to this wave of traffic.
But shouldn’t these halos and traffic be given to Hua Jian Ji, which ranked first in the evaluation?
It makes me feel angry just thinking about it.
Ye Han expressed his understanding.
Imported from Country F, old brand, internationally certified, quality guaranteed, safe ingredients.
Each one hits the pain points of consumers.
For some high net worth individuals, foreign brands are more noble and have more heritage than domestic brands.
However, the domestic essential oil market is in chaos, with no unified standards and uneven quality.
Instead of spending time distinguishing the authenticity, it is better to buy foreign brands.
In addition, there is the role of marketing.
While Huajianji was being crazily recommended by netizens and bloggers, other essential oil brands were also not idle. They took advantage of this wave of traffic to promote their own brands, using all kinds of methods to dazzle consumers.
Some aromatherapists also spoke out from their own experience, strongly recommending essential oils imported from Country F and showing off their IFA certificates.
She said she has been using this brand and the aromatherapy effect is very good.
Professional recommendations are convincing.
Well, that's actually true, Ye Han thought.
After all, when Huajianji's essential oils had not yet been put on the market, F's products had the best quality and were favored by the market.
Unfortunately, she smiled slightly: It may not be the case in the future.
The layman watches the excitement, while the expert watches the details.
While various essential oil brands are desperately promoting themselves and consumers are hesitant, industry insiders are purchasing Huajianji's essential oils and taking them to professional institutions for testing.
The ingredients they found surprised them; the data was almost perfect, reaching the ceiling in the essential oil industry.
Not long after, a piece of news shocked the entire industry.
Huajianji has reached a cooperation with a cutting-edge tertiary hospital in S city, and its lavender essential oil, rose essential oil and aromatherapy products have been officially listed as hospital procurement products.
The hospital will use aromatherapy to relieve patients' mental problems, including post-operative recovery, head therapy, sleep improvement, psychological assistance, etc.
In other words, Huajianji's essential oils have been officially recognized, breaking away from the commonly known scope of skin care and massage and officially entering the medical field!
In the eyes of the public, this means that Huajianji's essential oils are of high quality, effective and safe in ingredients, and are the best essential oils on the market!
Otherwise, why would the tertiary hospitals only cooperate with each other and not other brands?
Since this is the first cooperation between the two parties and practical verification is needed, the purchase quantity is not large and the total amount is approximately 1.5 million yuan.
But this is a milestone event and it means a lot.
Huajianji’s official account immediately released the hospital’s inspection certificate, and also added a cooperation certification.
This performance immediately widened the gap with other brands.
"Damn, Hua Jian Ji is so awesome!!"
"XX tertiary hospital is very famous, especially the neurology department. I can never get an appointment with a specialist."
"Yes, yes, yes. This time it will probably be a national pilot unit. If the effect is good, it will be promoted vigorously."
"Wow, I've been looking forward to this for the whole time. The disinfectant in the hospital really smells terrible."
"Yes. Once arriving at the hospital, patients' psychological pressure increases and they feel heavy-hearted, which is perfect for them to smell essential oils to relax."
"Aromatherapy is very common abroad. Essential oils can be seen in emergency and outpatient clinics. They are widely used for analgesia, soothing, and anti-inflammatory purposes."
"I originally thought that essential oils were just for a spa/essential oil back massage, but I didn't expect the effect to be so powerful. My husband's post-operative recovery can also be done with it?"
"Different essential oils have different effects. It is recommended to consult an aromatherapist before using them."
"If any patient can use essential oils, I can definitely use them. When buying essential oils, look for Huajianji - place your order!"
"Great. If I go to the hospital to get essential oil products, can I use my medical insurance? (snickering)"
This cooperation is equivalent to the first promotion of aromatherapy in public hospitals. Official media such as People's Daily and Xinhua News Agency reported it, and other media followed suit. It soon became a hot topic of public discussion and became a hot search.
This initiative is related to medical care and people's livelihood, and many people responded.
Huajianji was also frequently mentioned as a partner.
When seeing this familiar name, everyone said, could it be that Hua Jian Ji again?
"Botanical gardens, surrounding areas, tree planting...this time it's essential oils. Huajianji, what other surprises do you have that I don't know about?"
"Awesome, the king of crossover. (Applause)"
"Thinking of its collaborations with other brands and Ant Slin, emmm, is this what social cow is?"
"Leave some room for others. They are on the trending searches more frequently than celebrities. (Pointing and gesturing)"
"This is good. It's speechless that celebrities dominate the trending searches for trivial matters. It's better to let meaningful entries stay on the top and promote national policies."
"I second the motion!!"
"I support the introduction of aromatherapy into XX tertiary hospital. I will go there to try it next month."
“The essential oil is good, I have been using it.”
“Hua Jian Ji fans are here! I’ll post the ingredients of essential oils for everyone to buy with confidence. They are available in Taobao flagship store! [Picture][Picture][Picture]”
This news dealt a heavy blow to the industry, and all essential oil brands were stunned.
Hua Jian Ji does not play by the rules at all.
They are busy hiring celebrities to endorse their products, paying bloggers to promote their products, and organizing various promotional activities, while the other party - is actually cooperating with a tertiary hospital?
It was also trending? The official media reposted it? ?
Depend on.
This, this is not on the same level.
Huajian gathers this wave in the atmosphere.
There is nothing we can do.
As soon as this wave of heat subsides, a new wave of heat comes.
According to insiders, Huajianji is about to reach a cooperation with Y Group, and some media have photographed the group’s executives entering and leaving the botanical garden for several consecutive days.
According to the contract, Huajianji will provide the other party with no less than 200,000 essential oil products for use in Y's high-end spas, resort hotels, hot spring villas and five-star hotels.
Oh shit.
Oh shit.
That's Y Group!!
The world-class high-end hotel chain, all of which are five-star, and the high-end SPA salon are frequented by celebrities and wealthy wives.
The style of Huajianji was instantly raised to several levels.
“Oh my god, I use the same essential oil as a celebrity?”
"I suddenly feel that the price of lavender essential oil is very affordable, 2333."
"It's actually very expensive. If you look at the market price, you'll know. It's 4-5 times more expensive. Of course, it's great value for money."
"I've placed the order. I want to feel the happiness of being rich too!!"
"It's different. They have professional masseurs and aromatherapists (picking nose.jpg)."
"Didn't they say that the newly opened hotel in Huajianji also has this service? Let's go there when the time comes. Oh my... is it fully booked?"
"Hua Jian Ji has really made progress. All the people working with them are big names."
“Is it possible that the IP valuation of Huajianji has exceeded 10 billion? It can only be said that it is a strong combination.”
"!!!ox."
That's right. With the sales volume, popularity and collaborations with other brands of its peripheral products at home and abroad, as well as its cooperation with Ant S Forest, the separate module and creativity of the payment B interface, and the popularity and influence of the botanical garden, Huajianji - this super IP that integrates all products - is now valued at 10 billion.
Its money-making ability and value are obvious to all, and its growth rate is extremely rapid. It has developed to its current state in just two years and was once the focus of capital giants.
However, with the hidden "background" and the support of the Fu Group in the artificial intelligence project, no one dared to act rashly.
The cooperation between Y Group and Huajianji is beneficial to both parties, at least it has created some popularity.
Established high-end hotels also need to stay active and fresh at all times to cater to the preferences of young wealthy people.
The senior executives of Y Group came to Huajianji for inspection and benefited a lot.
The other party’s newly opened hotel is worth learning in terms of design, styling, smart home, space layout, and relaxation.
Except for the area and hardware which could not meet the requirements of a five-star hotel, everything else exceeded expectations.
The Wanglian Restaurant has pioneered the robot + high-altitude revolving restaurant, and the monetization of IP products is also thought-provoking.
Perhaps what their hotel lacks is the concept of IP, and it is even more lacking in the design and production of souvenirs.
All in all, this inspection and cooperation was very pleasant.
According to the contract, Huajianji needs to provide the other party with 100,000 bottles of lavender essential oil (5ml), 25,000 bottles of Otto rose essential oil, and 80,000 other essential oil products including essential oil soaps and fragrances, with a total amount of up to 77 million yuan.
This product is 'exclusively supplied for this line' and will be individually customized with luxurious and exquisite packaging to distinguish it from ordinary products and will not affect the tone of Y Hotel.
Thanks to the two collaborations, Huajianji has expanded its influence and has become a top luxury brand in the domestic essential oil industry, successfully crushing foreign imported products.
Become the object of pursuit by the middle class and wealthy people.
Ye Han has also launched a complete rose series worth RMB 2,999 and a rose + lavender essential oil series worth RMB 1,999, upgrading gift boxes to create ideal gifts.
It successfully took six of the top ten spots in the essential oil product sales list.
Other brands can’t even come close.
Ye Han plans to continue expanding the scale and plant more flowers to extract essential oils, otherwise the products will be too single and cannot be scaled up.
In the future, she will continue to implement the high-end route, mainly using expensive single essential oils, such as jasmine, orange blossom, and sandalwood essential oils, supplemented by base oils, to create unique luxury products.
This is also what is currently lacking in the market.
There is no shortage of cheap essential oils on the market, but what is lacking is 100% pure, high-quality essential oils.
The production line is complete and everything can be put to good use.
At the same time as the essential oils were launched, the forest hotel located in the valley was officially opened in August, becoming a summer resort and the best place to heal the body and mind.
I'm so sleepy that my brain can't work anymore. I still need to adjust my schedule (covering my face)
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