320: Why does no one believe the truth?
Xu Yao ended the live broadcast.
The crowd of onlookers was reluctant to disperse for a long time.
There are many MCN companies nearby. Wen Yiyi is not the only colleague watching Xu Yao’s live broadcast today. Although Xu Yao is gone, the discussion about her has just begun!
Everyone was amazed that Xu Yao could sell nearly 4,000 cars in the live broadcast room, while at the same time discussing Xu Yao's tactics.
Xu Yao said that the commission for selling a car is 200 yuan, and this 200 yuan will be returned to the fan who bought the car in the form of a cash red envelope. Fans may believe it, but colleagues do not.
How can you work all night and not make any money?
Nearly 4,000 cars, each priced at 90,000, that is -
"Sales of over 300 million?"
"Fuck, over 300 million! That's ridiculous! This is just the sales of cars, not including other products. If we count…"
"If you count it, four or five hundred million?"
The sales data of Xu Yao’s first live broadcast after switching to Orca was so amazing, no wonder the anchors on Orca’s side wanted to gang up on her.
None of my peers believed that I didn't take any commission on sales of over 300 million.
Xu Yao was rejected by the manufacturer when she applied for a coupon for the fourth time. This must have been a script discussed in advance!
Xu Yao made a lot of money from this live broadcast of selling cars, and the manufacturers also made a lot of money.
Wen Yiyi listened silently to the discussion of her colleagues, and finally couldn't help but say: "What's the point of arranging such a scenario? In that situation, even if we gave out 2,000 more coupons, they would have been snapped up. If it really was a win-win situation, wouldn't it be better to sell 2,000 more cars?"
No one could answer Wen Yiyi's doubts.
The few young anchors who had gathered together to discuss with great interest all turned their heads and glared at Wen Yiyi.
"Who are you? We don't know you."
"That's right, we don't know you, why are you eavesdropping on us!"
Wen Yiyi really didn't mean to do anything bad. She knew there must be a reason why Xu Yao couldn't apply for more coupons. She just didn't understand why and wanted to hear these people's analysis.
But it seems that these little anchors don’t know the answer.
Wen Yiyi ignored these people and turned to walk towards the office building next door.
Chen Yan should still be in the company. What she couldn't figure out, Chen Yan should be able to understand, right?
Wen Yiyi rushed upstairs.
As expected, Chen Yan was still in the office.
He just heard the news that the car manufacturer originally wanted to cooperate with the top influencer of Killer Whale, but unexpectedly decided on Xu Yao. It seems that this is the reason why so many small accounts flocked to Xu Yao's live broadcast to lead the rhythm.
It is very difficult for small anchors to attract traffic. The trend on Orca is that big anchors take small anchors as apprentices. The small anchors try to please the big anchors in various ways and agree to give the bulk of their income to the "master". Only then will the big anchors give the small anchors a chance... It is no exaggeration to say that there are countless small anchors on the entire Orca platform who want to be the apprentice of the big anchor!
Xu Yao snatched this big order from the big brother. If the sales performance was not ideal, it would be fine, but she sold nearly 4,000 vehicles in one night.
Even if we let Killer Whale No. 1 sell cars, he probably won't sell more than Xu Yao.
This time, Xu Yaocai really offended the killer whale leader to death!
Chen Yan was frowning when Wen Yiyi violently pushed open the office door.
"Have you watched Xu Yao's entire live broadcast?"
Wen Yiyi expressed her doubts. She didn’t care whether Xu Yao had offended the anchors of Killer Whale. She just wanted to know why Xu Yao did that!
Chen Yan couldn't help but laugh: "I don't know what Xu Yao is thinking. You watched her sell the car downstairs. If there was something you didn't understand, why didn't you ask her directly?"
Wen Yiyi was speechless: "She and I have a bad relationship, how could she possibly tell me!"
Chen Yan put away his smile and asked Wen Yiyi: "So do you think that I have a good relationship with her?"
"Shengshi" is an MCN company. Although Xu Yao's studio is just a personal studio, in terms of business volume and profitability, her studio is stronger than "Shengshi".
Wen Yiyi and Shen Yan are not Xu Yao's friends. People in the same industry are jealous of each other. Why should Xu Yao explain her live broadcast tactics to them?
Chen Yan's ridicule made Wen Yiyi feel ashamed and angry.
"Who am I worried about? You run an MCN company, but its performance is worse than your ex-fiancée's. You think you're so proud?"
Shen Yan disagreed.
Whether he has face or not does not depend on surpassing Xu Yao in performance. He has figured it out. The one who hasn't figured it out is Wen Yiyi!
…
"Why haven't you gone back yet?"
After Xu Yao finished her live broadcast, she went upstairs and found Tangtang still in her office. Xu Yao was immediately worried: "Can you stay up late like this? Do you feel uncomfortable?"
Tangtang didn't feel unwell anywhere, but she was a little bloated from watching live broadcasts and eating cookies all the time.
"I was so busy watching the live broadcast that I didn't realize it was already so late. Don't blame me, it's all because your live broadcast was so exciting!"
Tangtang was afraid of being criticized by Xu Yao, so she put the blame on Xu Yao first.
Xu Yao didn't know whether to laugh or cry: "Do you still need to watch my live broadcast? You understand what's going on better than anyone else!"
Tangtang said seriously, "There are still some differences. I haven't been live streaming for a few months. The live streaming e-commerce landscape is changing rapidly. I'm really afraid that I won't be able to keep up with the times when I resume!"
Why did Tangtang forget the time?
She kept thinking about Xu Yao's live broadcast.
The car was sold live without any prior publicity.
Coupons.
Self-destruct commission and cash back.
The fourth time I applied for a coupon, the manufacturer blocked me.
One thing leads to another, and even professionals like Tangtang were attracted to it, not to mention the audience in the live broadcast room!
Tangtang was actually very curious about how much commission Xu Yao got for selling a car, but Tangtang was very sensible and resisted asking.
No matter how good a relationship is, there must be a sense of boundaries.
Tangtang asked why the manufacturer rejected the fourth application for coupons: "If there were another 500 coupons, you would definitely sell more than 4,000 cars tonight. The attention on the trending searches tomorrow would be completely different."
3,865 vehicles.
This is Xu Yao’s performance tonight.
If the number exceeds 4,000, the data will indeed be more shocking.
Xu Yao urged Tangtang to go home quickly, and explained as she accompanied Tangtang downstairs:
"Of course, this is an agreement between me and the manufacturer. We'll limit the number of cars sold during tonight's livestream to under 4,000. Firstly, I'm really only taking a 200 yuan commission per car for this partnership, and I've already given that 200 yuan commission back to fans who purchased the cars. Selling 500 more cars won't increase my income, so why should I work so hard? Secondly... Look, your expression right now shows you're shocked. We have such a good relationship, and you didn't believe me when I said I only took 200 yuan per car during the livestream, right? How could the audience believe it then?"
It doesn’t matter whether the audience believes that Xu Yao only took a 200 yuan commission.
What’s important is that they have to believe that buying a car from Xu Yao’s live broadcast room is the most favorable channel, and if they miss this opportunity, they will never get such big discounts as this store!
Only if the manufacturer refuses to provide more coupons will the audience in the live broadcast room who have already placed an order for a car feel that they have gotten a great bargain.
If you don’t take advantage of a good deal, you’re a bastard. People who buy the car will be reluctant to cancel their order!
Xu Yao doesn’t care whether the data exceeds 4,000 vehicles. She wants the 3,865 vehicles that have been ordered and deposits paid to have no cancellations!
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