Chapter 231 Hunger Marketing



Seeing that June was shivering all over due to the sour taste, Su Qingluan chuckled and quickly stuffed another ripe wild cherry into her mouth.

Compared to the sour taste of the previous fruit, this one can really be considered "sweet".

Seeing that she had finally recovered, Su Qingluan explained, "Although they are all the same kind of fruit, the sourness and sweetness of each ripeness are different - and it's not the case that the riper the fruit, the tastier it is, like this one."

As she spoke, she plucked a cherry from the branch of another cherry tree, which was about to fall off naturally due to over-ripening.

The mountain cherry is already a dark red color that is even deeper than crimson. If it is facing away from the sun, it is almost a purple-black fruit.

Su Qingluan handed the wild cherry to Liu Yue and asked her to taste it.

After a few attempts, Liu Yue knew that generally speaking, the darker the color, the sweeter the taste, so this time he put the fruit into his mouth and chewed it with confidence.

The fruit is naturally sweet when you first eat it, but...

Liu Yue frowned slightly and spat out the core: "Hmm... not as delicious as I thought..."

This is a very difficult to describe taste. Although the fruit is generally sweet, Liu Yue feels that the taste of this wild cherry is a bit strange. It reminds her of wine lees.

Su Qingluan looked at Liu Yue's hesitant expression and asked with a smile, "How is it? Is it different from what you expected?"

Liu Yue nodded hesitantly.

In fact, this kind of fruit that is about to fall from the branch is too ripe and has a tendency to rot, so although it still tastes sweet, it is no longer so delicious.

"Each type of wild fruit, even the same type of fruit on the same tree, has different ripeness levels. Because of this, it's impossible to make jam from wild fruits in large quantities. Furthermore, you need to select large, plump fruits, free of rotten fruit and insects, to make the jam more delicious."

In fact, Su Qingluan was not telling the truth here - if you are just pursuing taste, there is no need to require the fruits to be of uniform size.

Fruits of the same degree of maturity naturally have similar sourness and sweetness, and the taste after being mashed into jam is also the same.

However, just as larger fruits look better and are more expensive, it is understandable that jam made from "larger and more beautiful" fruits will be sold at a higher price.

Since we want to make "luxury jam", the initial selection of raw materials must give people the impression of being "superior to others".

From a practical point of view of taste, large or small fruits are considered good when ripe. However, from a sensory perspective, large fruits with full grains do give people the impression of being "juicier" and "higher quality."

"Plus, there's a specific technique for picking wild fruits." Su Qingluan pinched a wild cherry and gently twisted her wrist, causing the cherry fruit to fall off from the connection at the back. "Compared to forcibly pulling the fruit off, this way we can better ensure the integrity of the fruit."

Liu Yue looked at the fruits that she had picked out of curiosity. Sure enough, the skin of a few fruits had been torn due to excessive force, and the deep red juice inside flowed out, staining the skin on her hands red.

"Oh my! It's just picking fruit, but there are so many explanations. I didn't even notice!" Liu Yue said with admiration. "No wonder the masters say the fruit jam is so delicious. You've put so much care into every step from the very beginning. No wonder you, Madam Su, can make such delicious fruit jam."

Looking at Liu Yue's admiring expression, Su Qingluan felt guilty about deceiving an innocent little girl.

Everything is just a sales gimmick and trick to sell the jam at a higher price... Su Qingluan thought to herself with a twitching mouth.

But of course she wouldn't be so foolish as to tell Liu Yue on the other side about this kind of thing.

Although Liu Yue appeared to be a cheerful and lively girl, not dangerous, Su Qingluan never forgot that she was a servant in the Xie Mansion, and that she was clearly loyal to her master and had no intention of betraying him.

In this case, although Liu Yue is not her target customer, her evaluation of her "product" is likely to have a certain impact on her target customers.

In this case, even though Su Qingluan can communicate with Liu Yue without any scruples in other aspects, when it comes to various aspects of fruit jam, she still needs to use some "strategies" and techniques when explaining to her.

For example, now, Liu Yue looked at the wild fruit trees all over the mountain and sighed, "With so many fruit trees, if people were to come and collect them every year, then I think Madam Su's jam could be produced on a large scale. In this way, the nobles in the capital could enjoy it to their heart's content without having to wait so long for a box of jam!"

Su Qingluan thought to herself, "I understand the logic, but if we really want to produce on a "large scale", even if our own fruit jam can still maintain its original sweet taste and rich flavor with the fragrance of tea, it must not go the "high-end luxury" route.

The reason is not because of the decline in quality, but because of the increase in output.

Many so-called "luxury goods" are not valuable in themselves, but are attractive in themselves and are also niche enough.

Niche means scarcity.

The scarcity of the product itself means that even if you have money, you may not be able to own it. This just caters to the psychological needs of many people who are "not short of money".

My dear, there is more to this chapter. Please click on the next page to continue reading. It will be even more exciting later!

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