Su Qingluan's questions were all very sharp and to the point. There were even many issues that the Xie family had never thought of and tried hard to avoid - such as the division of responsibilities and powers.
In Su Qingluan's previous life, especially in the years after she fell ill, because the treatment process was repeated, there were always records of hospitalization and treatment of serious illnesses, so many companies did not allow her to pass the physical examination.
In addition, because of her serious illness, she would definitely not pass the physical examination within the system, so Su Qingluan had no choice but to do some freelance work at home, such as selling goods online.
At the beginning, she was completely clueless and had no idea what was going on, so she got scammed and deceived a few times. So now she has learned to be thick-skinned, hard-hearted, but sweet-mouthed.
No matter how good the other party's words were, she would personally verify every clause of the contract to make sure they were correct before she felt at ease.
Fortunately, in order to sign the contract, Su Qingluan had studied the relevant laws of this era herself, so she had a clear idea of the specific regulations.
What's more, revising the law in this era is a huge and troublesome project, which means that there will not be any obvious changes to the legal provisions easily.
So even if Su Qingluan was reading a law book from a few years ago, she didn't have to worry about any major loopholes or inconsistencies with the current laws - but just in case, she decided to find a specialized person to confirm it.
Since Xie Deshun could represent the Xie family's intentions, Su Qingluan openly shared some of her thoughts with him. As the saying goes, "ask for the sky, pay the earth." Su Qingluan hadn't thought that all her ideas would be met to the greatest extent possible, but she would always try her best.
The first thing the two sides reached an agreement on quickly was the rent of the shop in Lefeng Town.
Su Qingluan originally thought that she could lower the rent for next year. The reason she gave was very reasonable - the shelf life of food like jam is only a month at most, and it is very seasonal.
Although some off-season greenhouse vegetables were grown in this era, they were only mature horticultural fruits and vegetables. Wild fruits like the ones Su Qingluan had chosen would be difficult to grow in other natural environments. If they were forced to occupy the extremely precious greenhouse space, the originally low cost of raw materials would increase exponentially.
What's more, although greenhouse technology exists now, it is far from mature. Therefore, a very realistic point is that even if Su Ji's jam is famous, it cannot be supplied all year round.
At least from early winter to late spring and early summer of the following year when the first batch of wild fruits mature, there is a time gap in the fruit jam industry.
Since there has been no production for the past six months, the original shop naturally cannot be used, so Su Qingluan asked for a relatively reduced rent to further save manufacturing costs and increase profit margins.
"Isn't it inappropriate to stop production just when it becomes famous?" Xie Deshun looked at Su Qingluan, and his round fat face, which had been smiling like Maitreya Buddha, became serious.
Su Qingluan smiled slyly, "Manager Xie is highly respected by the wealthy and powerful, so he must be more knowledgeable than a mere country girl like me." Flattery never wears thin, "You must have tasted many delicacies that are difficult for us commoners to enjoy. But these delicacies are rare, and I'm afraid many delicacies cannot be enjoyed just by craving them, right?"
Xie Deshun was no fool. He understood the meaning of the music. He turned his eyes and leaned over to ask in a low voice, "What does Madam Su mean?"
"Our jam isn't aimed at the poor common people, but at the wealthy and powerful. Besides, jam, which is sour and sweet, is definitely more popular with young ladies and old ladies."
"That's true." Xie Deshun nodded and briefly talked about the sales of the ten sets of jams that were on trial sale, and how most of the customers who urged for orders were indeed female customers.
Even if there were one or two male guests, they were asking on behalf of their wives, sisters, or mothers, or to please the young ladies.
Su Qingluan smiled and said, "Nobles have never had to worry about food and clothing, and they don't have to work hard to make a living. Valuable items that ordinary people find out of reach are now easily obtainable to them. Given this, the number of things that can make them feel new and exciting will decrease accordingly."
Not to mention Xie Deshun, even Aunt Zhang next to him lowered her head and seemed to be thinking about something.
"Within a certain range, the more difficult a wish is to achieve, the greater the pleasure it will bring when it is fulfilled. Therefore, Su Ji's jam can successfully control the tastes of the nobles. This 'interruption' will temporarily force their appetites to be curbed."
At this point, it is very clear - since these young ladies and ladies do not have any livelihood issues to worry about, and do not need to work hard outside like men, then we can artificially make it a little more difficult to obtain the "delicacies" they originally expected.
The higher the expectations, the more pleasure will be multiplied when the wishes are fulfilled.
Su Qingluan briefly explained the key points. Both Manager Xie and Aunt Zhang had run shops at one point or another and were quite business-savvy. Even though the term "hunger marketing" didn't exist in this era, many businesses were already using it in various ways.
To put it bluntly, for the rich and idle, "superiority" is their unchanging pleasure point, and it has been the same since ancient times.
Why do many wealthy people today - and even some who are poor - want to "show off their wealth" in various ways? To put it bluntly, when they do this, they can find a sense of superiority that is different from others. The psychological satisfaction of "I have it and you don't" is a million times better than simply "everyone has it".
The same is true for food. Why do restaurants with the highest entry barriers and the most difficult reservations often have long lines? Simply put, for many people, the feeling of "I can afford it, but you can't" is a supreme delicacy—a feeling that even surpasses the taste of the food itself.
What's more, Su Qingluan had previously asked Manager Liang to bring her some fruit jam that was widely acclaimed on the market. Both the taste and texture were quite rough. Su Qingluan was confident that even if it was just a matter of quality, Su Ji's fruit jam would be the best.
This is indeed the case. According to Xie Deshun's feedback, those who have tried this batch of jams have said that they have never tasted jams with such a delicate taste and rich layers. They can be applied on the lips like lip balm - some people even apply Su Ji's jam on their lips to show off.
Moreover, the original price of the trial product was one tael of gold per small jar, but in the end, due to the shortage of supply, the price was raised to more than ten taels of gold per jar. If the three "Falling Flowers" were purchased as a set, it would be even more expensive. This price could even buy a nice three- or four-story house in a remote area of the capital!
Su Qingluan was amazed when she heard this: she still underestimated the world of the rich.
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