Chapter 290 Objection

After Jill and his group left, there were no outsiders left, only the shipyard staff. Jiang Xia took the opportunity to suggest to Director Zhou that the price of the Kent buckle and the new anchor be raised a little.

"The Kent rings we produce are better than those from Country D, so the price has to be higher than theirs."

"You get what you pay for. Good things are not afraid of not being wanted. Foreign engines and refrigeration equipment are advanced. Do you think they will charge a lot?"

"I know the shipyard wants to win by price, but this is not a long-term solution. Since we now have more advanced technology than foreign countries, this product must be more expensive than theirs, otherwise it will only make foreign businessmen look down on our Kent Ring and our shipbuilding technology. Our shipyard can not only win by price, we can also win by technology."

After what happened just now, Director Zhou also knew that he had to raise the price of the Kent Ring a little bit. He asked, "How much do you think a Kent Ring should sell for?"

Jiang Xia knew that it cost one thousand US dollars for the shipyard to import a Kent ring from Country D. It was so expensive and yet they were often choked by the other party.

She said, "I think the price should be determined based on the situation. For foreign merchants who do not order ships but only purchase Kent rings, the price of Kent rings cannot be lower than 1,100 US dollars each. Of course, we can offer a discount during the Guangzhou Trade Fair to promote the market. For example, the original price is 1,100 US dollars per ring, but during the Guangzhou Trade Fair, it is 1,078 US dollars per ring. For foreign merchants who order ships, the Kent ring can be cheaper. Director Zhou can discuss the specific price with everyone, you are more familiar with it."

Jiang Xia glanced at the other employees at the shipyard.

Can't be less than 1,100 US dollars each? Comrade Jiang Xia thought that the Kent Ring was made of gold? A ship worker couldn't help but blurt out: "1,100 US dollars each, 100 US dollars more expensive than the one from Country D. Those foreign merchants come to our shipyard to order ships just to get a bargain. Now the price is so high, who will buy our Kent Ring? They will definitely choose the Kent Ring from Country D!"

The shipyard's financial officer couldn't help but say, "One thousand one hundred dollars is too expensive. A cargo ship of tens of thousands of tons uses a lot of Kent rings. If you calculate it this way, the price of a ship will be much higher. People will prefer Kent rings from Country D."

Another boatman also shook his head: "That's right, the price is too high! There is no advantage! The purpose of our production of this Kent Ring is to save some foreign exchange. Now with this Kent Ring, not only can we save foreign exchange, but our boats will also have more advantages. We hope to win more orders with good quality and low price! If the price of Kent Ring is more expensive than that of Kent Ring in Country D, then what advantage do we have? Everyone will choose Kent Ring in Country D, and we can't even save foreign exchange!"

"That's what they say. Now when foreigners come to order ships, they all specify Kent rings from Country D! We have finally made Kent rings that are better than those from Country D. We have such a big advantage to attract foreign merchants to order ships! What if our Kent rings are more expensive than those from Country D? Then what's the advantage?"

"I know Comrade Jiang Xia is good at talking and signed a large order worth tens of millions for our shipyard in one go, but Comrade Jiang Xia doesn't work in our shipyard every day to sell ships to our shipyard! After the Guangzhou Trade Fair is over, we don't have Comrade Jiang Xia's ability. If the price is too high, who will come to the shipyard to order ships? So I think the price of this Kent Ring should not be set too high. It's best to follow what we agreed on before!"

Seeing that everyone was against it, Jiang Xia said, "I know that good quality and low price can make small profits but quick turnover, but sometimes good things will be taken seriously only when they are expensive, and even more people will come to buy them because of their reputation. That is the brand effect..."

Jiang Xia explained in detail why sometimes the higher the price of a product, the more attractive it is to buy.

The newly-made Kent rings from the shipyard are visibly better than those from Country D. Jiang Xia felt that he must take this opportunity to set a high price and build up his reputation.

Only in this way will everyone be curious about why it is so expensive!

If there are more curious people, more people will come to visit, and customers will come. When they come, they will know that their Kent rings are indeed better than those from Country D! Then their reputation will be established. Then more people will come, and orders will come!

Why do so many people want to buy luxury goods? Those who can't afford them buy high-quality imitations? This is a bit of a reputation mentality.

Jiang Xia thinks that the Kent ring produced by the shipyard is the Hermes of Kent rings.

You must never sell at a low price, you should use high prices to attract customers.

Moreover, the shipyard now has the advantage of welding technology, and should take advantage of the opportunity to make a name for itself.

But the shipyard has its own considerations. Seeing that everyone looked disagreeable after she said so much, Jiang Xia stopped talking.

Others disagreed, but Jiang Xia's words really touched Director Zhou's heart! Why did he and so many technical engineers keep learning and working hard to improve shipbuilding technology? Their team of dozens of people worked day and night to produce Kent rings and research that welding technology. Why? It was to hope that our Chinese ships would be recognized by the world because of the technology, not because people who came to order ships were all rushing for the cheap price.

Perhaps they were used to using price to attract foreign businessmen, and considering that import tariffs were imposed on Kent rings from Country D, they felt that the Kent rings they produced could be cheaper.

But this is not right! How can such a good Kent ring be sold so cheaply? How can a good thing be cheaper than a bad one?

Fortunately, it was Jiang Xia who brought the first batch of customers over, negotiated the order and raised the price, otherwise such a good Kent ring would really be downgraded! Director Zhou: "I think Comrade Xiao Xia is right! We need to redefine the price of Kent rings. Good things are not afraid of no one wanting them! Advanced things should have advanced value. We are not just selling ships, we also want to sell our ships for a good reputation! If we don't take the opportunity to build a reputation when we have good technology, when will we do it? We can't always give people the impression of selling cheap goods."

Director Zhou looked at Jiang Xia with admiration. He didn't expect that this girl, at such a young age, had such a long-term vision and such a big picture.

Other shipyard employees: “…”

Director Zhou was poisoned by Comrade Jiang Xia, right? Seeing that Director Zhou had agreed, someone said, "You can raise the price, but not too high!"

Director Zhou shook his head and said, "It's better not to raise the price at all than to raise the price a little! Just as Jiang Xia said, customers who only order Kent rings but don't order ships will pay 1,100 US dollars each, customers who order ships will pay 1,078 US dollars each, and customers with large quantities will also pay 1,078 US dollars each. Do you have any objections?"

Another deputy director of the shipyard, Director Chen, still felt that it was not feasible. With such a high price, even if someone bought it, it would not be much.

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Besides, Jiang Xia is just a part-time translator. His job is to do translation well. Why would he care about the pricing of ships?

That's the leader's business! What does it have to do with her?

Director Zhou and Director Xu both value her. Does she really think of herself as a leader? So Director Chen said, "I still think the price is too high and unreasonable. I'm worried that few people will order it. How about this! If Comrade Jiang Xia can get a 10 million yuan order for Kent Ring at the price she proposed today, proving that Kent Ring can be sold at a high price, then the price will be set! Otherwise, how about the price we agreed on before?"

A 10 million order for Kent Rings?

How many Kent rings do you want to sell? The most important thing is that Kent rings are only famous in Country D, and China has just made them. It is estimated that few foreign merchants come to the Guangzhou Fair to buy Kent rings.

This is like a vegetable vendor going to the fruit market to sell 10,000 kilograms of vegetables, and asking her to sell them all in one day! It is impossible to sell them! Other staff members said, "Okay! If we can get a million orders, it proves that our Kent Ring can be sold at a high price, and I have no objection!"

"In that case, I have no objection!"

Everyone looked at Jiang Xia.

(End of this chapter)