Chapter 50 Contents of Cooperation
Su Hexi did not sit down, but walked straight to his desk and placed the folder in her hand on the smooth mahogany table with a "pop".
She stared at Tang Yuelin with burning eyes. "Director Tang, my brand needs rapid expansion. I need funding, and I need a stronger supply chain and channel support. I came here today to seek cooperation with you."
Su Hexi's ambition is no longer satisfied with wholesale and orders. She wants to open "Xi" brand direct flagship stores and franchise stores in the core business districts of big cities.
Tang Yuelin raised his eyebrows, leaned back slightly, and looked at her: "Cooperation? How do you cooperate?"
He liked the way she talked about business with confidence, which was more charming than her previous cold or confrontational attitude.
Su Hexi opened the folder, which contained the simple business plan and financial forecast model that she had written overnight.
"First, funding. The 'Xi' brand requires a strategic investment to expand the factory, purchase equipment, stock up on raw materials, and develop the market. This is the preliminary budget and equity transfer ratio." She pushed a page of data over.
"Second, distribution channels. I hope that some of the 'Xi' brand products can be given priority access to the Red Star Garment Factory's nationwide sales network, especially in North and East China."
"Third, production. In the early stages, when production capacity is tight, I hope to outsource some of the Red Star factory's production lines. Of course, quality must be strictly controlled by my team to meet Xi's standards."
Tang Yuelin picked up the pages and glanced at them briefly. The numbers were alluring, and Su Hexi's market judgment and brand valuation were even shockingly bold. But he had to admit, her vision was sharp.
He didn't answer immediately, but slowly poured her a cup of tea. "Boss Su, you have quite an appetite. Money, channels, productivity, you want it all. So what can you give me? Except these numbers on paper."
Su Hexi took the tea but didn't drink it.
"I can offer you a return far exceeding your investment. The 'Xi' brand will grow faster than you expect. Your investment will be multiplied several times over in the shortest possible time."
"Secondly, although Red Star Garment Factory is a long-established large manufacturer, its product line is outdated and lacks high-end branding and design. Collaborating with 'Xi' can greatly enhance Red Star Factory's brand image and industry influence, and help you complete the upgrade and transformation of your product structure."
"Finally," Su Hexi smiled slightly, a hint of cunning in her voice, "this is a win-win cooperation for both of us. My success naturally means I've fulfilled your bet and successfully 'supported' you. You're not only an investor, but also a discerning talent expert. Isn't the fame and fortune brought by this investment more tangible and long-lasting than the 'gains' you imagined before?"
Every word she said hit the nail on the head. She described the interests, praised the other party, reminded him of the previous bet, and blocked any unreasonable demands he might make.
Tang Yuelin stared at her for more than ten seconds, then suddenly burst into laughter: "Good! Su Hexi, I was right about you! You have courage, brains, and even more means!"
He put down his teacup and pointed at the business plan. "I can invest the money. I can give you the channels. I can also discuss OEM. But," he said, his eyes sharpening, "the conditions need to be changed. I want to increase the equity ratio by 5 percentage points. And, I want to send a financial director to the 'Xi' brand to oversee the use of funds. This is the bottom line."
Su Hexi had long expected him to bargain. She pondered for a moment, quickly calculating the gains and losses in her mind.
"The equity can be increased by a maximum of 3 points. A financial director can be sent, but he only has supervisory and advisory powers, not decision-making powers, and he needs to be accountable to me. The company's operating decision-making power must be in my hands." She refused to give in, her eyes firm.
Their eyes locked in a silent contest. The air in the office seemed to freeze.
In the end, Tang Yuelin laughed first, with a hint of appreciation and compromise: "Deal! Su Hexi, you are a natural businessman. I hope we can have a pleasant cooperation." He stretched out his hand.
Su Hexi finally revealed a formal smile, stretched out her hand and shook hands with him gently: "It's a pleasure to work with you, Chairman Tang." She deliberately changed the address to indicate that this was a purely business relationship.
"I'll let my lawyer and finance department handle the details." Su Hexi withdrew her hand and neatly put away the folder. "I won't bother you any further."
Having achieved her goal, she turned and left without any hesitation.
Tang Yuelin watched her back disappear at the door, stroking the hand he had just held, and the playful smile on his face deepened.
Investing in Su Hexi seemed more interesting than he had anticipated. This woman was like an inexhaustible treasure trove; the closer he got, the more new light he discovered. And he enjoyed the process of pursuit and conquest, both in business and in other areas.
The company's scale grew exponentially, with the number of employees at Xi Brand rapidly expanding from dozens to hundreds.
The company has set up several departments, including design, production, sales, marketing, and finance. Zhou Lin is responsible for managing the increasingly large production supply chain and logistics system, which is a huge pressure, but he completes the tasks meticulously.
Cai Jinglin was promoted to Production Director, responsible for the quality of all product craftsmanship and technician training. Her meticulous approach became the cornerstone of the brand's quality. Zhou Zhisheng was also assigned to manage channel management for a specific region, a role he held with great enthusiasm.
Su Hexi sat at the center, orchestrating the strategy. She became incredibly busy, with daily meetings and a mountain of decisions to make. She displayed remarkable business acumen and a strong hand, demanding perfection in even the smallest details, but for the most part, her decisions were precise and efficient.
In a short period of time, the "Xi" brand has transformed from a well-known local brand to a national fashion luxury brand. Its stores are located across China, its advertisements can be seen everywhere, and its clothes have become the dream of countless women.
Su Hexi's brand content is not just a single ready-to-wear series. She has used the brand's influence to launch various accessories series.
Launch silk scarves, leather handbags, fashionable shoes, exquisite belts, etc. Accessories are relatively low-priced, which makes it easier for consumers to try the brand for the first time. They are a powerful tool for expanding the customer base and increasing brand exposure.
The materials and craftsmanship remain the same, but costs are reduced through small-scale production, and pricing is mid-to-high-end, with the goal of entering high-end department stores. Each season, a distinctively themed collection is launched to lead the fashion trend.
Zhou Lin looked at her who was busy every day without stopping. While he felt sorry for her, he also felt that the distance between them was getting farther. They no longer had any common topics. He couldn't understand the decisions and plans she talked about, so he could only complete the tasks she assigned to him.
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