Xu Fei is responsible for external brand public relations, but in fact he is also good at operations, sales and management.
Otherwise, she would not be able to become Lei Zi's right-hand man.
Lei Zi felt that Xu Fei's proposal was worth reference.
But you still have to be cautious. You can test the waters with two or three home appliances in the early stages.
The small success of mobile phones does not mean that other products will also be successful.
In fact, entering overseas markets is not easy at all.
There were obstacles in many aspects, and Xiaomi did a lot of work before launching the mobile phone.
Xu Fei also understood this and suggested using two home appliances, television and power bank, first.
The gap between the rich and the poor in India is very large, and it is difficult for ordinary families to afford air conditioners and washing machines.
During the hottest summer, many people die from heatstroke.
But mobile phones are still very common and not expensive, so there is no need to worry about the sales of power banks.
Xiaomi already has a home appliance business and has conducted market research in India.
The two home appliance products proposed by Xu Fei are also based on this survey report.
The survey report shows that nearly 90% of households in India do not have washing machines and 70% of households do not have refrigerators.
However, the proportion of ordinary households owning a television is relatively high.
Although there are many LCD TVs, there are also many old black and white TVs.
But watching TV is a form of entertainment for many families and a channel for accessing information from the outside world.
India has a large population and great market potential.
But competition in the home appliance market is fierce, and prices must be affordable.
If the An Group is willing to enter the Indian market at a low price, Xu Fei believes that it will perform well in the domestic market in the future.
On the Internet, cost-effectiveness is synonymous with Xiaomi.
For Xu Fei, this policy must be implemented.
Users in the mid- and low-end markets account for the majority.
If the price is set too high, it will deviate from the original positioning and will also damage the brand image.
This also requires Xiaomi's suppliers to supply products at lower prices.
As for whether An Group can accept it, we can discuss it later.
Xiao Mi is not anxious, it is the An Group that is anxious.
Xu Fei and Lei Zi were eating and chatting in the hotel restaurant. Halfway through their conversation, a phone call interrupted their conversation.
The person who called was Lei Zi's daughter Lei Jiayi.
When Lei Zi saw his daughter calling, a smile immediately appeared on his face. He raised his hand to indicate that they could talk later and wait for him to answer the call first.
"Hello, Jiayi."
"Yes, I'm on a business trip in Zhonghai."
"Don't worry, Dad won't break his promise and will support you in filming the promotional video."
"By the way, Dad has made a new friend. He said he can help with any filming problems. He's good at photography and post-production editing."
"He's not an old man, he's a very capable young man."
"Okay, then send the video you took today to Dad."
"I'll be back in two days."
"I understand. I'll pay attention."
After hanging up the phone, Lei Zi still had a smile on his face.
Xu Fei smiled and said, "Jiayi called?"
"Well, didn't she just join the school football team? She's on training this summer and wants to shoot a promotional video."
"It's fine. Once I enter my third year of high school, my studies will be intense. But it's so hot out here, be careful of heatstroke."
"I thought so too, but it's fun to study. It's good to sweat a little. Otherwise, staying in an air-conditioned room all day will make you sick."
"Did you just say you wanted to edit the video? Why don't you send it to me and I'll have someone help me out."
"It's okay, I'll send it to Kieran."
"Him?" Xu Fei asked in surprise.
"He's a young man with good skills, and he doesn't seem like a boaster."
"That's fine, if Jiayi is not satisfied, I will find someone else to do it.
Please send me the video when you have it. I haven’t seen her in a long time. I’m not saying anything bad about you, but you’ve protected her so well.”
"Mainly because I don't want her to be disturbed."
"Women can hold up half the sky. I'm optimistic about Jiayi."
"Let's talk about it later. I'm still studying. The most important thing is to grow up happily!"
"What? You don't plan to let her inherit the family business? You don't plan to have a second child."
Lei Zi shook his head. "I can still do this for many years, and this can't be forced. Let's wait until she grows up."
If she is willing to take over, then let her intern in the company for a while, or work as a salesperson in a store. And don't reveal her identity then."
"You are so kind to let your precious daughter work as a salesperson in a store."
"This way we can understand our products as quickly as possible, and we can hear from customers first if there are any problems."
As he spoke, Lei Zi sighed.
"In recent years, the company has grown bigger and bigger, and sales have continued to increase, but I hear less and less negative news. This is not a good thing."
"If there's bad, negative news circulating, I'll just have to resign."
Lei Zi waved his hand and said, "That's not what I meant."
“I know, hasn’t it been like this since ancient times?
The same was true for ancient kings. It was difficult for local voices to reach their ears.
Ministers are like the middle and senior management of a company; few dare to speak out."
Lei Zi said seriously, "I'm not the king. You're in charge of public relations. If you have any questions, please tell me."
"Have I said enough? Something happens almost every month. But now it's the internet age, and the speed of transmission is too fast."
"So we must be cautious when handling issues and put users first."
"It's a pity that I didn't record your words just now, otherwise I could have used them as material directly."
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