Chapter 210 Pricing



Compared to the first-generation lithium battery technology presented by Zheng Li, the one used in the Dami car is at best a 1.5-generation technology.

Kechuang Biotechnology's upgrade of lithium battery technology is not yet fully complete.

The design of the microstructure of the lithium metal cathode and graphene coating has been partially optimized, resulting in a certain improvement in battery capacity compared to the previous version.

However, this did not meet Zheng Li's expectations for product upgrades.

Upgrading a product is definitely not something that can be achieved by simply improving one aspect.

Like Apple, which considers upgrading a CPU or shrinking the notch every year as an upgrade, this kind of upgrade consumes the loyalty of its fans.

"At the beginning of this year, the design of the rice car was finalized, and it was in the final testing and preparation stage for its market launch."

"At that time, Tesla started to lower its prices, and we felt a lot of pressure internally."

"At that time, Tesla fired the first shot in price cuts, and domestic new energy brands followed suit."

"Under these circumstances, can rice still move people's hearts and be reasonably priced?"

"Whether consumers will buy it or not, rice is entering a completely new field, a market with even fiercer competition than the mobile phone industry."

In the decade following the rise of the mobile internet, competition in the mobile phone market was no less intense than in the automotive market.

However, in the last five years, the mobile phone market has gradually stabilized.

Only a few domestic mobile phone brands, namely OPPO, Vivo, Xiaomi, and Honor, survived.

No new players have entered the market. Even after paying off his debts, Luo Yonghao dares not and cannot find investors willing to gamble with him again.

The current new energy market is similar to the mobile phone market in 2015 and 2016, where established players still have influence, while emerging players are vying for dominance.

"I was very confused at the time. When I'm feeling lost and confused, I especially like to talk to someone."

"I've basically talked to all my entrepreneur friends in Yanjing, and they all said that using rice to make cars is definitely not a problem."

"With my more than ten years of experience in the electronics supply chain, I am confident that I can create products that will satisfy users."

"As everyone knows, Zheng Li is the richest man in China and one of the most successful entrepreneurs in recent years."

"Then I got along very well with him. Even when he was in Singapore, we often exchanged views on various issues."

"So before the launch of DaMi Auto, I specifically went to Zheng Li to ask for his opinion."

"Although Zheng Li is very rich, he doesn't own a car and doesn't like driving."

“Back then, Zheng Li told me in Singapore that it would be difficult to get rice cars going, and ultimately it would depend on the product strength.”

"The attention brought by the mobile phone industry can provide Dami with its first batch of users, but if Dami's car product is not strong enough, it will be a one-off deal."

Zheng Li said he thinks rice cars can succeed, but ultimately we have to experience it to know whether it will actually work.

"So when he returned to China this time, I specially took him to the rice branch in Jiangcheng to experience the rice car."

"After experiencing it, Zheng Li, from the perspective of someone who has never driven a car before, felt that the product strength of Dami Auto was sufficient."

In fact, Lei Jun really wanted Zheng Li to be the spokesperson for DaMi Auto. However, after he proposed the idea, Zheng Li rejected it without hesitation.

Zheng Li, Li Miaomiao, and some senior executives of Kechuang Bio were all sitting in the audience.

Hearing this, Li Miaomiao asked curiously, "You really went to experience the rice car?"

"So, the time your senior invited you to visit the rice farm, he actually wanted you to help him test drive the car?"

Every time Li Miaomiao met Lei Jun, he would tell her not to call him "President Lei" but "Senior Brother."

The same applies to Zheng Li.

Zheng Li: "Yes."

Li Miaomiao continued in a low voice, "How did you feel about the experience?"

"To be honest, do you genuinely think that DaMi Auto is good, or were you just being polite to him at the time?"

"Dami Auto has been in development for four years. Given Dami's capabilities, producing a good product is definitely not a problem."

"But the problem is that if they want to take the cost-effective route, they will inevitably have to give up some things."

Zheng Li explained, "I've never driven a car, so I have no reference point for comparison."

"The rice car drives alright."

Li Miaomiao complained, "What's the difference between saying something and not saying anything at all?"

"It seems that DaMi Auto doesn't have any highlights."

"My senior brother's rice car company wants to use you to help him with marketing."

"Asia's richest man says rice cars are good, everyone hurry up and buy them."

"My senior brother is too cunning. He asked you to be his spokesperson, but you didn't agree. So he's indirectly getting you to be his spokesperson through this method."

Zheng Li laughed and said, "Indirect is fine."

"It's normal for them to mention me a couple of times in interviews or press conferences."

"Didn't you keep mentioning me at the Futureverse launch event?"

Li Miaomiao: "No, no, no, this is different."

"You were the one who made the biggest contribution to brain-computer interface VR. At most, you gave some suggestions to DaMi Auto."

"We are the largest shareholder of Kechuang Future. What does Dami Auto have to do with you?"

"These are two completely different things."

Zheng Li: "This is normal. In the future, you can bring up any new products from Kechuang Biotechnology. You can also bring up their products more often at the next generation of brain-computer interface VR launch events."

The two were joking, and no one really cared that Lei Jun mentioned Zheng Li a few more times at the press conference, and even those were positive jokes.

Lei Jun had already started talking about the parameters, performance, and motor of the rice car on stage, but Li Miaomiao was not interested in it at all.

My dear reader, there's more to this chapter! Please click the next page to continue reading—even more exciting content awaits!

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