Chapter 209 Rice Car Launch Event



"I am very happy to return to Jiangcheng, to the place where my dream began, to hold the first launch event for Dami Auto."

"I have so many memories here. My first business venture was in Jiangcheng."

"Back then, my senior and I founded a company that specialized in counterfeiting Kingsoft Chinese Cards. Those in the audience who know me should know that the company was called Sanse."

"At that time, Sanse Company was founded in Guangbutun, which was only about a kilometer away from Jiangcheng University. It was a famous electronics street in Jiangcheng back then."

"Due to the rise of e-commerce, it has gradually declined now, but back then, the electronics street not only had an electronics market, but also many of the earliest internet companies in Jiangcheng."

"I have stated in public interviews that Dami Auto will be my last entrepreneurial venture, starting and ending in Jiangcheng."

"I don't know if DaMi Auto can be completed perfectly, but regardless of whether DaMi Auto is successful or not, I hope to uphold DaMi's consistent values: touching people's hearts and offering reasonable prices."

The audience below the stage were buzzing with discussion. Once the phrase "reasonable price" was uttered, everyone knew that they were clearly going to rely on the old strategy of offering good value for money.

Integrating the supply chain, attracting users through price wars and scarcity marketing, and creating an atmosphere of frantic buying of rice products across the internet—this is the tactic that rice companies excel at.

OPPO, Huawei, Vivo, Honor, and Xiaomi are long-time rivals in the mobile phone market, having fought each other from China to the world. Executives from these competitors were all sitting in the audience.

Currently, the main manufacturers in the consumer electronics sector that have clearly stated their intention to enter the new energy vehicle field are Apple and Sony.

The domestic flower company's idea is to start by becoming a core supplier in the industrial chain and then wait for the right opportunity.

Back when Huawei Mobile was first launched, it also started with the free models given away by telecom operators.

As for OV and Honor, they haven't decided whether to manufacture cars yet, and this time, Xiaomi's car manufacturing is also helping them explore the path.

The war in the new energy vehicle sector won't end so soon. Entering the market later will allow for a clearer view, and the advantage of being a latecomer is still an advantage.

"We hope that Dami Auto can allow more users to experience the joy brought by technological progress."

"Everyone knows that we are now in the era of new energy vehicles, and I am a big fan of electronic devices."

"I used to be far less interested in cars than in mobile phones. I used to think that it was enough for rice companies to make good mobile phones, why bother making cars?"

"Later, I experienced new energy vehicles myself, and now they are becoming more and more advanced and sophisticated."

"I believe that future new energy vehicles will definitely be able to achieve fully autonomous driving."

"Then future new energy vehicles will be completely different from the current definition of cars; their definition should be a larger mobile entertainment terminal."

"After careful consideration, I made up my mind that rice should be used to manufacture cars and that rice should be used to join this battle."

"From the moment I decided to start making cars in 2020 until today, I have experienced 34 new energy vehicles. I have basically experienced all the mainstream pure electric and hybrid new energy vehicles on the market."

"After experiencing so many new energy vehicles, I feel more and more uneasy the more I use them."

"Why are we uneasy? Because our competitors' products are too good. But Haikou has already announced that they've already held a press conference to announce that they're going to build cars."

"What's said can't be taken back."

"So during the process of starting Dami Auto, I have been thinking about whether it is possible to make a new energy vehicle that users are satisfied with enough."

"My bottom line is that I cannot let down our vast number of Mi Fans."

"So what kind of phone do users actually want? This is a very complex question, because cars are far more complex engineering projects than phones."

"Even though new energy vehicles are much simpler than traditional fuel vehicles, they are still more complex than mobile phones."

"I've summarized a few points: the most important thing about a car is always safety."

"Dami Auto achieved excellent ratings in all seven categories of the China Insurance Automotive Safety Index (C-IASI) crash test."

"Ranked first among 87 models tested by China Insurance Automotive Safety Index (C-IASI)! This is the result of thousands of days and nights of hard work by the Dami team."

The rice brand is too heavily reliant on cost-effectiveness; if it were to do the same in the automotive sector, users would easily question its safety.

Will your rice manufacturers sacrifice safety in order to pursue cost-effectiveness in component manufacturing?

Lei Jun was well aware of this, so he made sure to repeatedly emphasize safety during the press conference and subsequent promotions.

Lei Jun stood on the stage and raved about the safety of the rice-flavored car.

Internet companies excel at pulling out rankings.

"The safety of the rice car is absolutely guaranteed, and the next thing is the range."

"The biggest difference between new energy vehicles and gasoline vehicles lies in their range. The range of gasoline vehicles and electric vehicles is actually similar, but gasoline vehicles are more convenient to refuel."

"It takes one minute to refuel a gasoline car, but it takes one or two hours to recharge an electric car."

"Dami Auto is equipped with the most advanced new energy battery technology, the super lithium battery technology produced by Kechuang Biotechnology."

"At the same time, the battery management technology of Dami Auto was jointly developed by Dami and Kechuang Biotechnology."

"With a range of up to 2,000 kilometers and a full charge that takes only half an hour, it completely eliminates your range anxiety."

“Zheng Li, the chairman of Kechuang Biotechnology, was sitting in the audience.”

"Everyone knows that when he started his business, I was the one who invested my first round of venture capital."

"Because we all graduated from Jiangcheng University. Although I graduated from Jiangcheng University in four years, I actually finished the coursework in two years. I spent much more time in Guangbutun in the last two years than at Jiangcheng University."

“Zheng Li is even more impressive than me. He only studied at Jiangnan University for one year before starting his own business.”

"Before I started working on rice-themed cars, I had many conversations with Zheng Li."

"At that time, Kechuang Bio was working on the research and development of lithium metal materials."

"But at that time, Kechuang Bio didn't disclose any information to the outside world, and I, as a shareholder, was also unaware."

"Because everyone knows that Kechuang Bio is a biopharmaceutical company, and there is quite a big gap between lithium batteries and biopharmaceuticals."

“I talked to Zheng Li and told him that I was planning to make new energy vehicles. What do you think?”

“Zheng Li told me that I thought it was a good idea and that it was the future direction of development.”

"Then we started talking about how to enter the new energy vehicle market at this point in time."

“At that time, Zheng Li told me, ‘Senior, we are working on a brand new lithium metal cathode material that can increase battery life by more than double.’”

"At first I didn't really believe it, but then I thought, maybe he really did figure it out?"

"As a result, Zheng Li and his team actually developed a brand-new lithium metal cathode material, achieving a leap in battery life."

"This time, the rice-powered car is equipped with the latest lithium battery technology from Kechuang Biotechnology!"

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