After Han Chudong signed the mortgage documents, the bank staff directly deposited 4 million US dollars into Mango Toys' account with an annual interest rate of 11.96%.

Deposit interest rates are high, loan interest rates are high, and inflation is equally terrible, reaching around 10 percent last year.

Inflation and unemployment are on the verge of getting out of control, the golden age of the US economy is coming to an end, and international trade is gradually turning from a surplus to a deficit.

Prices of all kinds of commodities on the market have skyrocketed, and economists have begun to criticize the correctness of Keynesianism. Last year's fourth oil war caused energy prices to remain high, which dealt a heavy blow to the global economy. People directly blamed the people in Washington for the source of all the troubles.

This sign of economic depression that is spreading across the world has also had an impact on Han Chudong, but not too great.

Considering the continuous depreciation of the US dollar, it is normal that the loan interest rate is abnormally high. He is prepared to fleece the bank and borrow money to expand production like other businessmen.

Anyway, he was sure that the profit would be higher than the interest. The more money he borrowed, the better it would be for Han Chudong. Accumulating funds on his own would be a bit slow, and Mango Toys' cash flow was almost drained by other businesses.

As soon as he got the money, he went straight back to the company.

Instruct the executives of Rainbow Beauty to contact strong suppliers and cooperate with laboratory experts to place orders in advance to purchase raw materials in bulk, including facial mask water, facial mask paper, and packaging boxes.

The design of the packaging has already been completed and is just waiting for mass production.

Han Chudong called all the new employees of the newly established operation and promotion department into the small conference room and introduced them:

"Some of you have worked in the advertising department of newspapers and magazine companies. Today's task is to find a suitable women's magazine and tell me the price of the advertisement. We will try to get the mask advertisement into the eyes of consumers within ten days.

The budget is one million US dollars. If there are more suitable advertising targets and I can get the cover of a mainstream women's magazine, I am willing to invest more money. Forget about small magazines that are not popular. Even if I put an ad in, no one will see it. When the product is actually launched on the market, it is expected to spend another two to three million US dollars on promotion. I plan to invest all the initial sales profits in advertising. Your task in the next few months is to find the most suitable advertising targets and negotiate the most suitable price. Do you understand?"

This is a show of determination.

He wanted to make the newly hired employees feel that he attached great importance to the promotion process, so that they would not fail at the critical moment and get cheated by those media companies.

Advertising on television is too expensive and newspapers are read mainly by men.

In the initial stage, using women's magazines for publicity is undoubtedly the most economical and affordable method, and it is also more targeted.

Whether skin care products can sell well depends mainly on the intensity of advertising.

The quality of the product itself is not the most important thing, as long as it can have a certain effect and does not damage the skin. As long as there is a gimmick and leaves a deep-rooted good impression in the minds of potential consumers, there is no need to worry about not making money.

Han Chudong has bought and used skin care products from brands such as Estee Lauder, Maybelline, and L'Oreal. She doesn't think that the effects are any better than the 99-cent bottle of Miss Lisa's aloe vera gel. On the contrary, the aloe vera gel feels more comfortable.

Unfortunately, it is not mysterious enough and cannot make women feel confident after using it. They can only rely on sales to earn a meager profit.

Han Chudong is very clear about the psychology of female consumers - what you can't get is always the best.

In order to make them feel satisfied, we are prepared to sell them at a higher price, no matter how much it costs, just multiply it by at least ten times.

In the early stage, we focused the market on big cities and let urban girls develop the habit of applying facial masks. Then there will definitely be people who will follow suit.

It is estimated that there are still more than 20 days before the production line is completed. Many things need to be resolved first, and operation and promotion are the top priorities.

The head of the marketing team is named Colin Farrell.

He used to work in the marketing department of Estee Lauder and participated in the launch and promotion of more than ten products. He was attracted by the annual salary of US$20,000 plus a year-end bonus of no less than US$3,000, so he decided to make the switch.

When Colin Farrell heard that the initial budget was only one million US dollars, he frowned and shook his head and said, "One million US dollars is too little. It won't have much effect. I know this product will definitely cause a sensation. Even a woman as picky as my wife said she likes it. It's worth investing more money to prepare for the launch next month. At least five million US dollars will be needed."

"...Funds are tight, so let's save some for now. I'm not as strong as Estee Lauder, so you should learn how to save.

In addition to the one million dollar advertising budget, there is also investment in major cities to advertise outside shopping malls, and the cost of setting up free product experience points is also calculated separately. "

Han Chudong had a private chat with Mr. Colin Farrell before the meeting, and their ideas were quite similar.

At this moment, I have no intention of accusing the other party of singing a different tune. I also know that since they have a big appetite and want to capture more market share in the initial stage, this advertising budget is indeed too little.

There is no wrong version in the 1619 book forum!

We have already started recruiting short-term employees. After they complete their training, they will be sent out to promote and experience facial masks. We will also recruit temporary promoters locally to carry out sales in areas with large traffic.

"That's good enough. Wait until the product is on the market and initial advertising will be most effective." Mr. Colin Farrell is more experienced in this kind of work. He says whatever he thinks and has a straightforward personality.

"Well, I will make sure to allocate as much funds as possible to support the promotional activities. You are responsible for doing your own work. You can also start preparing the main advertising slogans and advertising copy. When the funds are sufficient, you can hire a female celebrity to be the spokesperson. For now, forget it."

Poor people are short-tempered.

Han Chudong also wanted to find Audrey Hepburn to be the spokesperson, but her agent directly refused because Rainbow Beauty Company did not have the strength.

Apart from her, the agent of another super actress, Elizabeth Taylor, was willing to take the job but asked for US$4.5 million a year, which was unaffordable.

As for the emerging young stars, the one that Han Chudong is most optimistic about is Olivia Hussey. She is very beautiful and has good skin, but she is endorsing the products of another beauty company and her contract will not expire until the second half of this year.

Many young female stars are cheap, but he doesn't want to waste his money because they are not famous enough and their influence is limited.

The search for a spokesperson has been put on hold for the time being. Maybe they will find a beautiful model to fill the role temporarily. Kiko Mochizuki's face fits the aesthetic standards of Asians, so she can be photographed, but I'm afraid it will have the opposite effect.

Once Asian models and Asian bosses are labeled by their race by American consumers, it will be difficult to do business...