In Han Chudong's opinion, even if he directly used millions of dollars to make a movie and customize a special facial mask movie, like "The Devil Wears Prada", it would be better than giving the hard-earned money to strangers.
Judging from the current booming feminist movement, if a movie like that were really made, there might be a chance to make money from the box office.
One earns money and the other spends money, the gap between the two is huge.
I have some ideas in my head, but I don't have any plans for this yet. When I have enough funds, maybe I can give it a try and use it to make the company famous.
Colin Farrell.
As early as when he jumped from Estee Lauder to the unknown Rainbow Beauty Company, he knew that there would be many difficulties ahead.
As a worker, how could I have the right to look down on or despise him? I just felt that Han Chudong's plan would not be easy to run without enough money.
According to Colin Farrell's idea, they should take over one city and one state at a time, first conquer the California market and then continue to expand. He always felt that Han Chudong had too big an appetite.
As soon as the new product came out, it first targeted the top 20 metropolitan areas in the United States scattered across the states, attempting to establish distribution channels in multiple cities.
In this regard, he only wants to say that young people are prone to impulsiveness and always think that they can succeed in anything they do.
Mr. Colin Farrell is optimistic about facial mask products, but he does not think they will be a big hit after they are launched on the market. If the initial investment is large and the return is small, there may be problems with funding.
He talked to Han Chudong about this, and Han Chudong just smiled and said that it would definitely succeed, directly blocking Colin Farrell's subsequent suggestions.
If you want to know where Han Chudong's self-confidence comes from, you have to talk about the scenes in his memory.
It is easy for low-end products to succeed by entering cities from rural areas.
But this time, Han Chudong wants to create a LV or Hermes in the cosmetics industry, relying on brand image to maintain high profits. In this way, it will be easier to be recognized by starting from the upper class.
To this end, we spared no expense to hire someone to design a very exquisite packaging box. The mask packaging bag is also very sophisticated, and we hired an illustrator to help design the style.
Advertising also needs to be targeted, so next I talked to the employees in the marketing department about the placement of billboards. I wanted to find the highest-end shopping malls with the largest traffic in each city and spend money to rent direct-operated stalls and advertising space.
The troubles in the production process have been almost solved. Once the raw materials and production lines are delivered, we can try to start production.
Han Chudong is currently very worried about the marketing aspect. Today's impromptu meeting lasted for more than an hour, and after discussing all the issues in detail, they were allowed to go about their business.
As the company is new, its management is not yet perfect, so he, as the boss, does everything himself and strives to do his best.
…
Mr. Colin Farrell hadn't left yet. He came to Han Chudong and said:
"The production line is not ready yet, but we can actually try to open a store on Rodeo Drive for trial operation. I believe we should be able to find a suitable small store, which will allow us to get the most direct evaluation and facilitate our marketing planning, price adjustment and advertising. Many wealthy women in Los Angeles like to go shopping on Rodeo Drive."
“Manufacture a batch of goods by hand?”
When Han Chudong heard this suggestion, he felt a little moved.
Kyoko Mochizuki distributed facial masks for free in San Francisco and asked customers to give feedback after they tried them on the spot. However, since it was a free thing after all, it was bound to affect the actual feedback results.
The formula and packaging are ready, so it won’t be much trouble to make a batch in advance.
"Yes, let's not use machines for production first. Let's find a store and try to sell it to the outside world. Sell it to those rich women according to your idea." Mr. Farrell said again.
"...Okay! We have to sell it anyway, so I can give the salesmen some training in advance. I'll go get ready now and bring back a batch of packaging!"
I instantly became energetic.
Han Chudong called Ron in a hurry and asked him to prepare a batch of facial mask water raw materials, the more the better, and then send it to Los Angeles by car.
Not wanting to bother with other things, he asked a real estate agency to help him find a suitable store. It didn't have to be too big, but it had to be in a good location, close to famous luxury stores.
Hanging a conspicuous billboard in a busy downtown area is also a good way to advertise.
If it weren't for the publicity effect, not many stores would choose to open stores in places like Rodeo Drive and Fifth Avenue. The rents are terribly high, and it is difficult to earn back the rent with store revenue alone, not even Chanel and Givenchy.
The secret to their willingness to lose money to maintain those stores lies in the advertising space. They rely on the high-end image of the stores where every inch of space is valuable.
The ZARA brand later took advantage of this trend and became very successful, raising its brand profile while still selling products at affordable prices to attract consumers.
I had originally planned to rent some shops and hang up my company logo and posters, but now I have brought forward the plan to rent shops.
Finally, I asked someone to quickly customize a batch of packaging bags, packaging boxes, and facial mask papers. After finishing these, I had lunch...
A little after two in the afternoon.
Matthew Russell did not come, but he sent his cartoonist over to bring the first draft of the "Super Racing" comic to Han Chudong for review.
First write a detailed draft, then draw pictures and fill in dialogues according to the plot. If you have enough drawing skills, a mere 20 pages of comics can be completed in a few days.
I don’t remember the last time I read a comic book. It seemed to be called “The Long Story of Oolong Courtyard”. It described the search for Qin Shihuang’s thousand-year-old ginseng. Now I just remember that it was very interesting, but I’m almost forgetting the specific plot.
The creator of the comic "Super Racing" is sitting opposite Han Chudong at this moment.
He read it carefully page by page, and always felt that it was awkward after the protagonist was changed to a white boy, but there was no big problem with the plot.
The story begins with the protagonist encountering school bullying. After losing a racing race, his beloved car is crushed by someone.
Then his father, a racing researcher, takes the protagonist to his company to pick up a new racing car, determined to become the top four-wheel drive racing driver in the United States.
After Han Chudong finished reading, the young cartoonist wearing glasses asked him with concern: "I showed it to the children of my relatives first. They liked it very much and wanted to continue reading the rest of the story. If possible, I will improve it again and then print it in color."
Some people say that Party A is like a scumbag, who hurts them a lot. Some people say that Party A is like a father, who will complete the task on his knees and live with a smile even if the request is very demanding.
When Party B met Party A, he felt very nervous, fearing that Han Chudong, the financial sponsor, would kill all his hard work.
The simple words "needs to be revised" is the nightmare of countless cartoonists, so they take precautions and tell the children about it in advance, and they like it very much.
Han Chudong is not a child. It is inevitable that he finds the language and plot of this kind of comics childish. He shook his head and said, "That's it. Thank you for your hard work. When you finish coloring and printing the sample, remember to send me a copy."
There is no wrong version in the 1619 book forum!
Hear this.
A look of joy instantly appeared on the young cartoonist's face.
Afraid that Han Chudong would go back on his word and add "but...", she quickly thanked him and said goodbye, then left his office in a flash.
Han Chudong could probably guess what the other party was thinking, and he also found it funny. If he really found problems with the plot, he would definitely not be so polite.
——————————
Two days passed.
Kyoko Mochizuki came back with a questionnaire that had been statistically summarized.
Analyzing from the intuitive pie chart, most female users who have used facial masks think that this product is quite good and said they would be willing to buy it if it were on the market.
Han Chudong has been so busy lately that he has put whiskey and a cigar box in his office.
I used to think that the businessmen in the movies were just pretending, but when I became busy with my own business, I found that it was really necessary to use external things to relax occasionally to avoid the tragedy of having money but no life to spend it.
Holding a wine glass in one hand and the statistical survey sample in the other.
Han Chudong put his legs on the desk and asked Mochizuki Kiko, "Did you tell them the approximate selling price when you were investigating?"
"No, I don't know the pricing." Kyoko Mochizuki started to get nervous. She was still thinking about her new position and was afraid of being blamed for negligence.
"...That's right, three dollars and ninety-nine cents a piece, no discounts, no price cuts, the same retail price across the United States."
Han Chudong wanted to be a profiteer. He shook a few pieces of paper in his hand and continued, "At this price, the potential consumers may be reduced by 80%. Next, we will develop mid-range products, the kind that cost just over two dollars a piece."
"Selling them individually?"
"Of course not. We sell ten pieces in a box, or a small package of five pieces. The facial mask water came back with you, right? I'll start making the facial mask paper once it's produced. We'll open a store on Rodeo Drive first, and sell it to rich women."
Mochizuki nodded and told him, "If I didn't work here, I might be willing to buy this kind of mask, but one box would cost several days' salary, and it can only be used for about a month, so I would feel very distressed."
"You're not buying it just because you feel bad?"
"I will probably buy it. If my friends are using it, I will buy a box to try."
"Well, if anyone can afford it, they won't want it."
Han Chudong finished the wine in the glass, controlling the amount so as not to get drunk. A little bit was just enough to make him feel comfortable.
Rodeo Drive is only so long, and the real estate agent has already helped find a perfume store to sublease according to the needs.
On both sides are the Omega watch store and the Cartier jewelry store. The annual rent is more than 200,000 US dollars, and the area is only more than 70 square meters. It is really expensive, but the location is really good.
He just signed the contract yesterday and has more than thirteen years left on the lease. He pays the management company behind the shop annually. He is currently asking a decoration company to help with the renovation and custom-made display cabinets. The embarrassing thing is that there is only one product and it will look ugly if it is not displayed properly.
We are also hiring someone to design the signs and posters, and we expect to start trial sales next week. By then we will probably be able to see some signs from the sales data.
He stared at Mochizuki Kiko and changed the subject, "Your junior... is still asking you out for dinner? Don't go. Come dance with me tonight. No need to be too formal. Just change into some casual clothes."
"Party?"
"It's just a disco. My friends will be there too. If you have any friends, you can invite them along..."