Each box contains eight tablets, and the average selling price is nearly five US dollars. The cost is about... thirty cents per tablet, and the cost can be further reduced after mass production.
I had originally planned to pack ten tablets in a box, but when I started to customize the box, I suddenly felt unscrupulous and decided not to do it.
It's not entirely for profit considerations, it's also to create a sense of dignity. Since it's aimed at the high-end market, a low price will inevitably make consumers feel uncomfortable, thinking that if other people can afford it, then it's not a good thing.
Sales site.
After Emma mixed things up, people started queuing up spontaneously, and the line got longer and longer.
Some people only know that a high-end skin care product is sold in limited quantities, but they don’t even know what it is, and are quite unfamiliar with the Rainbow brand.
However, the shop assistants all wore black suits, the men wore bow ties, and the women wore white gloves. They were all white. The decoration of the store was also very nice and it looked quite high-end.
Influenced by the herd mentality, I inexplicably felt that it must be a high-end brand and worth spending some time to take a look.
Han Chudong did not tell any customers that he was the boss, and the shop assistants were instructed in advance to pretend not to see him.
On the poster at the door.
It says that the mask water comes from a natural ice spring in the Rocky Mountains, but it is actually a reservoir located in the mountains. The mysterious skin care raw material is taken from the ancient Montana region, which is actually a certain organic acid produced during rice fermentation, which can brighten the skin.
As for facial mask paper, it is said that the cotton material is carefully selected from a pollution-free area south of the equator of Brazil and in the lower reaches of the São Francisco River.
The belts worn by the shop assistants are all from Hermès, and even the furniture in the store is purchased at high prices, with all kinds of details creating a sense of luxury.
Nine o'clock arrived.
Buy it and leave right after it opens? Impossible.
Only four consumers are allowed in each time, and they receive one-on-one guidance, introducing specific usage steps and choosing different types of facial masks according to skin types. A handbag and points card with a rainbow logo are also provided to achieve a promotional effect.
The previous consumers all purchased the limited three boxes.
Kyoko Mochizuki stood at the door, responsible for letting people into the store to buy things. She only sold facial masks, so there wasn't much choice.
They said they only sold a few hundred boxes a day, which was barely enough to cover the rent and labor costs. In the past few days, they did plan to attract consumers through hunger marketing, but the stock was delivered to the store in batches of 1,000 boxes.
When Han Chudong first started trying to do business this way, he didn't have much practical experience. In the planning stage, he used all the tricks he could think of and arranged it in any way that could create a gimmick.
It’s true, many people fall for this.
The line was getting longer and longer, and before we knew it, it had blocked the Omega watch store next door, and soon it was blocking the Tiffany jewelry store.
Some upper-class ladies who had seen the brochure and came all the way to try to buy the product, when they saw the line was so long, they instantly felt a sense of identity and thought it was worth buying. Without even knowing whether it was good or not, they joined the line.
One box after another, it takes about three minutes to serve one customer.
After investing so much money, Han Chudong finally started to see a return on his investment. He felt that the plan to open counters in other shopping malls could be accelerated to avoid being in a rush after mass production, which would delay making money.
The marketing field today is still relatively simple, and there are not many unscrupulous businessmen like him who sell an unknown small brand product as a top-notch product.
In addition, the new type of facial mask itself is quite eye-catching and has aroused women's desire to become more beautiful, so it is really a very good start.
This is mainly because there were only so many skin care products in the past, and the sudden appearance of a new form of skin care has aroused the interest of many women. It is hard to say whether it can attract the attention of other potential consumers, but there is no need to worry about sales this morning.
The production cost is just over four US dollars, and the gross profit per box is more than thirty US dollars, which flows into Han Chudong's pocket as every consumer takes out their wallet.
Even Kyoko Mochizuki, who had helped take care of it from beginning to end, found the scene before her incredible.
She knows exactly how effective the mask actually is.
It is somewhat useful, but not miraculous. I can't understand why these girls who have never tried it before would pay for it so readily and buy two or three boxes at a time.
Some people do think it is too expensive, but women are terrible at comparing with others. If they see others paying for something, they will follow suit. Moreover, both the store clerks and the environment atmosphere create the illusion that the product is good value for money.
The mask packaging boxes are also beautifully designed, in gold, blue, and light green, corresponding to the collagen series, milk series, and aloe vera series. The handbags are all pink.
In a blink of an eye, it was Emma's turn. She had been waiting in line obediently. She shouted that she wanted to buy twenty boxes, but when she attracted a lot of attention, she was asked to leave by Kyoko Mochizuki.
…
As time goes by.
Sales quickly exceeded one hundred boxes and two hundred boxes, and the number of people queuing at the door not only did not decrease, but the line became longer.
Even if some passers-by don't plan to buy, they will remember the conspicuous rainbow logo.
At around ten o'clock, the sales volume exceeded 500, but the product was still on sale until more than 800 boxes were sold. Then he pretended to ask everyone in the line how much they had purchased. Then he put a sold-out sign in the middle of the line, telling the people behind him that there would be another batch of goods tomorrow morning and asked them to come early.
When asked how much money luxury goods can make, even Han Chudong couldn't help but be amazed. He did a simple math problem in his head and found that the profit was more than 30,000 US dollars. After smoking a cigar to calm down, he started to worry about the next few days.
It’s not enough to just feel good for a moment. The success of the facial mask project can only be judged by how many repeat customers there are and how many new customers come to you because of its reputation.
After sorting out the funds, he hurriedly called the current person in charge of Rainbow Beauty and asked him to find a high-end booth and store location as soon as possible, and contact the production line manufacturer, saying that he was willing to spend more money and asked them to customize the machine as soon as possible and ship it over.
——————————
Han Chudong had been thinking about an actress named Olivia Hussey and originally planned to ask her to be the spokesperson.
This Argentine-born actress is only 20 years old now. She is married and lives in Beverly Hills with her husband.
There is no wrong version in the 1619 book forum!
In 1968, at the age of seventeen, she became famous for playing the role of Juliet in "Romeo and Juliet".
Just now, her female agent, who is nearly 40 years old, actually queued up to buy her ex-boyfriend's facial mask.
At this moment, the agent named Julie drove to Olivia Hussey's house.
Holding a handbag in hand, he said, "Olivia, do you remember the cosmetics company that called me a few days ago and wanted you to be their spokesperson? It's the company that I asked for $500,000 a year. Their products are now on sale, but they haven't hired a spokesperson yet... I don't think so, because I didn't see it on the poster at the door. Maybe we still have a chance."
As an agent, Jolie can also get a considerable commission from the money made by the stars she is responsible for.
So since I learned that it was opening today, I have been paying attention to it. Today I made a special trip over to do an on-site inspection to see if I can take on the endorsement contract, so as not to ruin my future because of messy products.
"Five hundred thousand? It's the company in Los Angeles, right? What's wrong?" Olivia Hussey asked while eating fried eggs, just waking up.
Julie replied angrily, "Because you got married, all advertisers are unwilling to cooperate with you. You are almost ruining your future just for that awful man. What else can it be? I am considering your account balance and my account balance. The director of Dog Day Afternoon directly rejected you. Do you know what this means?"
"It means I haven't been able to get a role for several years."
This topic is discussed so often that Olivia Hussey already sounds helpless.
In 1969, she won the Italian David Award for "Best Actress" and the American Golden Globe Award for "Most Promising Actress". However, winning awards does not mean that there is a future for her. Currently, she can only rely on her popularity in the Asian market to take on some endorsements.
Three years ago, she married a Hollywood actor on a whim. For the young actress, this was tantamount to destroying her own future. Now her career is not going well and her emotional life is also difficult. Her husband is out filming a movie and has only called her a few times in two months. He was even photographed by paparazzi going to a hotel alone with another female star.
"Thank God, you still remember. Finish eating quickly and then come find me by the pool. We'll try this very expensive skin care product. Didn't you see how many people were waiting at the door to buy it? I waited in line for fifty minutes before I could buy one. I almost fainted."
Julie, the female agent, spoke in a nasty tone. She has been Olivia's agent since she was sixteen.
She originally had the potential to become a first-tier female star, but she wasted her advantage and is currently doing worse than third-tier female stars. At least they can get opportunities to film and receive invitations to the Academy Awards.
As a broker, how can I not feel heartbroken? Even if it is just for the US dollars and the status in the circle, I am almost heartbroken.
He continued:
"Try it first. No matter what the effect is, accompany me to meet the boss of that company tomorrow.
I know Asians like your face. I hope you can get an endorsement for more than $300,000. If you sign for three consecutive years, even if it's cheaper, you can get at least $700,000! For a female star like you who has passed her prime and is married, this is a gift from God. Even if the other party wants to take advantage of you, you must seize the opportunity!"
"Julie, you can do it yourself. I will never be like others who try to please advertisers, producers, and directors just to make money. They make me sick."
"But they are indeed popular. Remember Joanna? She was on the cover of the last Vogue magazine. It seems that she has hooked up with a big shot in Burbank. She has all the magazines and newspapers under her control. It's hard not to be popular."
Julie was speaking in anger, half truth, half lies.
The idea that you hope your female artist can seize more opportunities while she is still young, rather than wasting her precious time on a playboy husband, is very Hollywood.
The two of them quickly lay down by the swimming pool and put on facial masks. The aloe-scented mask felt cool and smooth on their faces, and it gave them a sense of amazement.
There are many women around Beverly Hills who can't wait to try out the new products they just bought...