Chapter 205: Attack or Defense



There is a grace in every gesture.

As my net worth continues to rise, my self-confidence is also gradually increasing. Eating two steaks for a meal is enough for me. There is no need to do such trivial things in front of others.

If a person is restricted in doing anything, then he definitely does not have hundreds of millions of dollars in wealth.

At this moment, Han Chudong believed that he had the upper hand.

His people have already found another Italian clothing and footwear company that holds shares in Gucci and are communicating with the other party to discuss acquiring up to 25% of Gucci's shares at a suitable price.

We started contacting them four days ago. The company is called Casino.

In the early days, Casino mainly produced handmade shoes with a low-key and high-end style. It was once popular in Italy and European and American countries. In the mid-1950s, due to a leak, the company fell into serious difficulties.

Overnight, it became a victim of capital development and its glory days were gone.

The only thing that Han Chudong was concerned about was that it had invested in Gucci. After arriving in Italy yesterday, he learned that there were some minor setbacks in the negotiation process. He decisively shifted his target and tried to take over the entire Casino company together with its shares.

The total cost would be approximately 23 million US dollars, which means that if Casino agrees to sell, Han Chudong would only have about 7 million US dollars left.

In this light, the US$30 million in financing just mentioned seems like a joke. However, this kind of business cannot be completed in two or three days. With the speed at which Rainbow Beauty makes money, if they save a little, they can raise that much money in a month or so. If that doesn't work, they can borrow some from other banks.

Han Chudong is trying to increase the overall debt ratio of Mason United Group. Doing so will actually be more beneficial to him, and he doesn't care about the loan interest at all.

Mr. Maurizio Gucci's mind was working quickly, calculating the pros and cons.

He didn't know that Han Chudong was well prepared and was still in contact with the Casino Company. He didn't care what other family members thought. Their father often encouraged his children to fight each other and advocated wolf-like development, so that the family affection between the entire family members was weak.

In comparison, it is clearly inferior to the educational philosophy and the practice of setting up trust foundations of the famous super-rich John D. Rockefeller.

The entire Gucci family is in chaos now, which has a lot to do with the founder’s failed education back then.

Since they don't care about the interests of other family members, choosing to cooperate with Han Chudong seems to have more advantages than disadvantages. Not only can they get rid of the troubles within the family, but they can also get higher salaries and use the money raised to take Gucci to a new level.

Italy's financing channels are not as abundant as those in the United States. There are too many conflicts of interest involved, and it is difficult to get a loan.

There are not many businessmen like Han Chudong who accumulate capital by themselves and make decisions on their own. Once they choose to take money from others to develop their business and introduce other shareholders, trouble often begins.

This refers to the management aspect. For company development, the more money the better.

therefore.

After thinking it over, Mr. Maurizio Gucci sighed and said, "I tend to cooperate with you and get funds from you, but the shares we both hold are not enough to pass a decision directly at the board meeting, unless you can get Casino to agree. It owns a quarter of Gucci's shares. The attitude of this company is difficult to figure out, and it may not agree to let you become a major shareholder."

After listening to the translator, Han Chudong replied with a smile on his face: "The funds obtained from me are enough for Gucci to open dozens of new branches around the world. It can also greatly enhance the strength of the entire company through advertising and celebrity endorsements, so that it can compete with brands such as Louis Vuitton (LV), which is also beneficial to other shareholders.

Let me discuss the matter of Kanos directly. It is best not to leak the news to anyone before that. Maybe you don’t know yet, but I have a beauty company in the United States. I believe that cooperation between you and me can enable this company to develop new business and make profits for both of us. "

This is roughly what the conversation looked like.

But in fact, Han Chudong is waiting for a reply from Casino. Once the other party chooses to sell, he will be completely invincible with more than 42% of the shares, whether he cooperates with Maurizio Gucci or with his three brothers who also hold shares in the company.

Anyone who dares to disobey can join forces with others to overthrow the management.

The most worrying thing is that Canos will refuse, and Maurizio Gucci will not agree to financing. In this case, Han Chudong, who only holds a few percent of the shares, will be embarrassed. He has neither the right to speak nor the ability to seize power.

On the bright side, Gucci is not the only brand in the whole of Europe. If you have money, why worry about not having places to invest? You can attack or defend.

I have been learning how to do business over the past six months. All the reading of these various books has not been in vain and initial results have been achieved.

There is no wrong version in the 1619 book forum!

Continue to sit in the restaurant.

I talked to Maurizio, who was tentatively asking about how to cooperate, about what kind of benefits he would get if he successfully took over Gucci.

More than twenty minutes later, after finishing another piece of steak, Han Chudong left contentedly and prepared to find a hotel to stay in temporarily.

During the dinner, Mr. Clifton Netter only listened and ate until he was about eight-tenths full. After the president of Gucci left, he spoke again, "I think he really wants to cooperate with you, otherwise there would be no need to ask so many questions. The conflicts within the Gucci family are well known. Louis Vuitton originally wanted to merge with it. The two companies had overlapping businesses. Later, it was because of the disagreement within the Gucci family that Louis Vuitton was forced to give up the merger."

"I've given him so many benefits, it's normal for him to be tempted."

Han Chudong got into the car rented by Mr. Clifton Netter and asked, "What did the people from Casino say?"

"There are too many shareholders, and they are talking one by one. The chairman of that company said that he would hold a meeting in the next two days to discuss the issue. The business itself has declined so much. I guess it's just a price issue." Mr. Nate took the initiative to sit in the co-pilot seat and added: "I will give a reply after the board meeting. I will talk to the chairman of Casino tomorrow."

"never mind."

Han Chudong burped: "Don't push too hard, or the lions will open their mouths too wide and see that I really want their shares..."


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