Despite doing so much preliminary research and mobilizing so much manpower and money, Han Chudong has never been to Gucci or Casino stores. He has only seen other people using Gucci products on the street.

I have also thought about whether I should use that money to create a new brand.

Later, I felt that it was inevitable to repeat the mistakes of Rainbow Beauty. It started from a high point but lost because of lack of fame and foundation. In the end, I decided to directly acquire a ready-made target to save myself the trouble.

Since you want to develop in the field of women's fashion, you must at least have a brand that you can show off. You will have to acquire it sooner or later anyway, so you might as well take advantage of this year's economic downturn and act early.

Brands like Giorgio Armani and Versace had not yet been born. The next morning, when I went shopping in the mall, I could see many unfamiliar brands. Han Chudong first went to the largest Hermès store in Florence. It was hard to believe that a woman would spend hundreds or thousands of dollars on a bag. Then she went to Gucci. The prices were indeed cheaper overall, but not as good as Chanel.

Converted into US dollars, the classic bamboo bag costs about $160, and a Christmas-colored handbag costs only about $200. If the factory is located in Chinatown in Los Angeles or somewhere in Southeast Asia, the production cost may be less than 5%.

For those engaged in the beauty, high-end clothing, shoes and bags industries, the bulk of the costs are often advertising expenses, and store rents are also relatively expensive.

I helped Kyoko Mochizuki change into a new set of clothes from head to toe, and even bought her a belt and a purse.

to be honest.

She didn't like this and hoped that the two of them could have an equal relationship.

The more she got from Han Chudong, the more guilty Mochizuki Kiko felt. Even though she knew that Han Chudong didn't care about this little money at all, she still felt it was too much.

After finally summoning up the courage to ask, Han Chudong just told her nonchalantly: "Just take it. As a secretary, wouldn't it be embarrassing for me if I don't dress well? You can wear whatever is more expensive in the future, and I'll reimburse you for it."

It seemed to make some sense. After hearing this, Kyoko Mochizuki immediately lost her temper. If she were to buy them herself, her monthly salary could only buy two or three sets of clothes.

Plus the rent for the apartment. Well, although she felt something was wrong, she was tactful enough to keep quiet about it.

If you want the so-called gender equality, you have to have money in your pocket. Han Chudong is a big spender. At least with Kyoko Mochizuki's salary, it's not enough.

Givenchy perfume, Hermès belt, and several custom-made suits and handbags, spending a total of more than $6,000.

Han Chudong is willing to spend money to buy things for himself and his woman.

Neither Gucci nor Casino have responded to him yet. He has no other plans today, so he can just go shopping.

Afterwards, I visited the Florence Cathedral and the Uffizi Gallery and took some photos, just like a simple tourist, feeling the beauty of this Italian city...

Han Chudong is eyeing European luxury brands, and others are also eyeing him.

After learning from the head of Rainbow Beauty that he was coming to Italy, someone in France was the first to take notice of the news.

The president of L'Oréal sent a vice president to ask for the exact address and then flew to Florence.

The Ex-Boyfriend series of facial masks are very popular all over the United States. L'Oreal has contacted Han Chudong several times, but was always turned away and could not obtain the patent authorization for the facial mask paper.

It has to be said that the company's executives have vision and are sincere enough. Since they saw the huge value of soft mask products, their most enthusiastic counterpart is L'Oreal. They believe that with their own company's sales channels, they can make considerable profits from this new product.

Ordinary consumers are not aware of how low the cost is, but they cannot hide it from their peers. Due to some unspoken rules, they just don’t point it out.

Otherwise, if they expose each other's shortcomings and let consumers know how much the cost is, how can they do business in the future? The vice president of the French L'Oreal Group who was sent to contact Han Chudong was named Eugene.

Until he set foot in Florence, the CEO's instructions were still echoing in his mind, saying that this meeting must be carried out to obtain the facial mask authorization, which is related to whether L'Oreal can stand out and seize the initiative in the newly opened market.

Along the way, Euren looked through the investigation materials on Rainbow Beauty, Mason United Group, and Han Chudong himself. There was not much data, and the investigation department had done its best.

According to the first-hand information just received from Standard & Poor's credit rating company, they gave an estimated market value after studying the market prospects and the financial situation of Rainbow Beauty.

The reference value is 160 million US dollars.

After seeing this number, Eugene felt powerless. Considering the time it took to develop, he couldn't help but sigh that Americans really have a lot of money.

But I don't think this valuation is too much. A patent for the appearance of a facial mask is worth nearly 100 million US dollars. It is indeed worth that much money. I have a premonition that this meeting will be difficult. After all, it is difficult for L'Oreal to come up with conditions that will satisfy Han Chudong...

L'Oréal Group went public in 1963.

There is no wrong version in the 1619 book forum!

With the support of the capital market, the company has continuously merged and acquired other peers in the past decade. Companies such as Lancome, Eubex and Garnier have been successively acquired by the company, and its scale has continued to grow.

However, they have repeatedly run into obstacles with Han Chudong this year. The group's top executives regretted not directly offering a high price when they first contacted the company, so they missed out on the Rainbow Beauty Cosmetics, which saw a sharp increase in value in a short period of time. A group of shareholder representatives even expressed their dissatisfaction with this and publicly blamed the management for inaction in this matter.

What they didn't know was that Han Chudong had no intention of selling it at all, not even if someone offered 100 million US dollars at the time.

What makes him different from other colleagues is that he controls the carrier for producing soft facial masks - facial mask paper.

Nothing else from Rainbow Beauty is valuable, this patent is the most valuable.

Anyone who has some experience in producing essence lotions and toners can easily develop soft mask products through facial mask paper.

However, even if you develop a better facial mask water, without the mask paper, it is not a mask. It cannot stand out from the crowd of products and attract consumers to buy it.

After investigating the patents in detail, those colleagues who wanted to take advantage of loopholes almost went crazy.

In addition to oval, round, square and other appearances, more than 20 irregular shapes have been patented. If you want to produce this thing, it is almost impossible to bypass Han Chudong's patent barrier.

It is true that we have not applied for patents in some countries, but those are not our main markets. We have applied for patents in all countries that we can.

Therefore, if you want to produce, you have to find Han Chudong to cooperate. With the popularity of the ex-boyfriend series of soft masks, many beauty peers like L'Oreal are eyeing the mask paper patent.

They watched as the Los Angeles-based startup took over a massive new market…