Chapter 241 Bargaining



Or maybe the charm of fame was too great, deeply stimulating Miss Emma Lawrence. Anyway, when she went out the next day, she had already helped to clean the car with a bucket of water, and took her Alaskan sled dog, Orica, out for a walk.

Han Chudong saw her and waved hello with a smile, but when she looked at her Alaskan dog that had survived the disaster, she felt powerless from the bottom of her heart, because this dog was almost fat like an "Alaskan pig" and was so huge that Emma couldn't pull it at all and was dragged away by it.

I found little Orica running towards me excitedly, so I stopped the car to say hello to it before setting off to the company...

This morning, Whirlpool Group sent a consultant to meet with Han Chudong. His status was not high, but it was definitely not low.

After introducing each other, Han Chudong was too lazy to argue with the other party and directly quoted the price and said: "The only condition I can accept is that Whirlpool finances 20 million US dollars and obtains 30% of the shares, without priority financing rights, and cannot interfere too much in the normal development of my company, but can appoint a senior vice president to come to my company to supervise the business and audit the accounts.

Of course, after becoming a shareholder, we will mainly promote Whirlpool-branded home appliances, but they must have advantages in price, quality, and after-sales service. Don’t expect to treat my company as a Whirlpool retail store, as that would be a waste of the home appliance retail concept I created.”

"Mr. Han, your request does not meet the needs of our company."

"Forget it then. I believe other companies will be interested. Don't use the same tactics against me as you do against others. Baofeng Electric has no shortage of funds, and its expansion speed is no problem. On average, we can open one or two new branches every week. We have already opened stores in Oregon and Wyoming, and the branch on the East Coast is also ready to start business."

After hearing Han Chudong's idea, the senior consultant named White was not in a hurry. He thought quickly and asked, "I want to know, if you are not short of funds, why do you accept 20 million US dollars in financing?"

"The reason is nothing more than sharing risks and reducing purchase costs. As one of the conditions for acquiring shares in Baofeng Electric, we must get discounts from the purchase of electrical appliances, forcing other electrical appliance manufacturers to give me lower purchase prices.

For me, whether the 20 million US dollars comes from you, Panasonic, or Siemens, it is actually the same to me. Compared with the cost of borrowing from a bank, it is safer and more cost-effective to accept financing directly. You should know how high the current bank loan interest rate is. "

Han Chudong's words were half true and half false.

His real idea is that if he can get a financing of up to 20 million US dollars, it almost means that he will not have to invest any money himself in the future, and he can also get the support of Whirlpool Group, which will greatly improve his ability to resist risks.

Currently, the company is focusing its main energy on other more profitable industries. It has become a little disdainful of the time-consuming and labor-intensive home appliance retail market, but it has not yet gone so far as to sell off all of its high-quality assets. It is more like sending a signal, telling others that if they have a good relationship with it, there is a possibility of making money together.

Advisor White nodded subconsciously.

Since Whirlpool sent someone to contact Han Chudong and offered a relatively good acquisition price, it means that most of the company's senior management must have recognized Baofeng Electric's strength in home appliance retail and the company's own growth potential.

Consultant White thought that they could have a detailed discussion about the change from overall acquisition to financing and equity investment, and said: "If, I mean if, Whirlpool becomes a shareholder of Baofeng Electric, of course it will give certain wholesale discounts, which may reach the low level of regional general agents, and we can also jointly organize certain promotional activities. But financing 20 million US dollars, but only getting 30% of the shares, I think the board of directors will not agree..."

Han Chudong interrupted him and said, "Just tell them my conditions. If they think they are unreasonable, there is no need to continue the discussion.

Baofeng Electric's retail sales growth rate has exceeded 50% for two consecutive quarters. Giving you 30% of the shares is already taking advantage of me. Do you think I am the kind of person who can't recognize the value of assets and would mistake gold for copper?"

It's no wonder that Han Chudong was impatient. He was eager to give benefits to Whirlpool, but the other party thought it was too little and wanted to bargain.

Look at those startups that are doing extremely well.

During the rapid development phase, who doesn’t push themselves to the point of penury and squeeze out every last bit of benefit before accepting financing with a pinch of the nose?

Baofeng Electric is not short of money and its development momentum is very good. Han Chudong wanted to make concessions to win over allies, so he was willing to cede some long-term interests. However, Consultant White is still asking for trouble. Isn't he asking for trouble?

In the eyes of Consultant White, Han Chudong is obviously a strong and arrogant person.

However, White also admitted that the young Asian man sitting opposite him did have the capital to be arrogant.

Seeing Han Chudong stand up and prepare to leave, he also stood up and stretched out his hand, saying: "I will convey your ideas to the board of directors when I return. I will call you after a decision is made. Keep in touch."

“OK, I’ll give you 48 hours to consider. After that time, I’ll contact other investors and accept the financing from the one who offers the highest price.

Arthur, arrange for someone to take Consultant White to visit the logistics warehouse and also to inspect the retail store..."

There is no wrong version in the 1619 book forum!

After shaking hands with a smile, Han Chudong went straight upstairs and talked to several executives of Baofeng Electric about the possibility of receiving a round of financing in the near future. He asked them to prepare a slightly more radical expansion plan in advance in case it would be needed.

After finishing all these, I went back to the office to drink coffee.

He grinds the coffee beans himself, pours the coffee powder into filter paper, and brews it with hot water at about 90 degrees Celsius. Han Chudong enjoys the process of making coffee and feels that this kind of hand-brewed coffee tastes better than the coffee brewed by a coffee machine.

Assistant Arthur was also in his office, waiting for a cup of hot coffee. He smiled and said, "You were really rude to Consultant White just now."

Han Chudong said disapprovingly, "Actually, I think he's a nice guy, but that's how business works. If people think I'm a softie who's easy to bully, I'll definitely be in trouble in the future. If I'm a little more assertive, won't Consultant White hold back on his bargaining? Do you think Whirlpool will agree?"

"Not sure, maybe a 50 percent probability," said Assistant Arthur.

Han Chudong said speechlessly: "It's either you agree or you refuse. Your half-and-half statement is the same as not saying anything..."


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