After reading yesterday's revenue report.

Compared with half a month ago, Rainbow Beauty's revenue has dropped significantly. Despite the launch of new products and the continuous increase in the number of stores, sales still dropped by almost 30%.

The upward momentum has been obviously curbed, and the harm of insufficient foundation has become more prominent with the emergence of competitors.

L'Oréal Paris, Shiseido, and even Procter & Gamble, which offers low-priced products at $20 a box, are all carving up the soft mask market.

Even though the company is still profitable, Han Chudong is still a little worried.

The increase in the number of stores and the number of employees means that operating costs are also increasing.

There will be fluctuations in the short term, but judging from the cash flow of Mason United Group, it is not a big problem.

But if this continues for a long time, the reputation of Rainbow Beauty, which has been hard-won, will collapse, and it will be reduced from an emerging first-tier brand to a second-tier brand.

They called in Mr. Colin Farrell, who was in charge of the marketing department, and Mr. Jackie Glick, the new CEO who had just been poached from another company, to discuss how to deal with the crisis.

As for the previous department head, he was transferred to the position of operations officer mainly because of his lack of personal ability. After the company grew bigger, he was overwhelmed in handling things. The adjustment of positions will be beneficial to both parties.

Speaking of Jackie Glick, this top student from Harvard Business School once worked as marketing director at Estee Lauder's headquarters and achieved outstanding results.

By the way, he and Mr. Colin Farrell were once colleagues and had dealt with each other.

Han Chudong hopes that he can help her manage the company well...

Staying in the office, Han Chudong said at this moment:

“I admit that I underestimated the importance of soft mask products to the company. Those customers obviously thought that the masks launched by L’Oréal Paris were more effective than our masks. However, this is not true. They won because they are more famous and have a huge consumer base.

It’s time to change the advertising promotion strategy. I hope to find a more famous spokesperson and further increase the investment in publicity funds. Apart from the necessary funds to maintain the operation of the company, all profits will be invested in advertising. Nowadays, the important thing is not to make money, but to take advantage of every opportunity to expand the market! "

"Mason, your idea is correct, but I am not worried about the short-term impact in the near future. In my opinion, as long as we continue to invest in advertising, the performance will soon recover."

Mr. Colin Farrell explained: "It takes time for people to accept rainbow beauty. It has only been around for a few months, right? L'Oréal is famous, and Procter & Gamble has huge sales channels. Now Shiseido's facial mask products are not selling as well as ours. This shows that it is not a problem with the product. The key lies in the lack of accumulated strength, including brand influence, number of stores, and price. At the $20 price point, only L'Oréal Paris and Procter & Gamble are competing."

"Yes, we only have one product that costs $39.99 a box and another that costs $29.99 a box. Just now I was thinking that we should continue to develop a low-end product and use it to attract more consumers into our stores and boost sales of other products." said Mr. Jackie Glick.

"But once we launch low-priced products, the sales of mid- to high-end products will also be affected. I think it would be best to...change the packaging of mid- to high-end products, put only four tablets in it, and set the price at $22 and $15."

Han Chudong felt that this was feasible, and added: "Unless they reduce the quantity like us, we have the advantage in raw material prices, and they cannot lower the purchase threshold any lower."

"...This solution seems to be very good." said Colin Farrell.

"Besides that, maybe we should use YSL to engage in the mid-to-low-end market. You acquired this company as a whole, didn't you? I've seen the contracts signed with those three companies. It only says that you can't authorize other companies within two to six months, but YSL is part of our company."

"Jackie, this could easily lead to a lawsuit. Let's prepare first and see how well the four-pack sells. Then we can decide whether to launch a low-end product priced under twenty dollars. I don't want to give up the main market. I was careless before and didn't consider this aspect."

Han Chudong realized that when there were no competitors before, she could slowly attract other consumers from top to bottom, but now she is facing a strong rival, and continuing to let the Ex-Boyfriend series of masks be the focus will only push the huge customer base into the arms of the other three competing companies.

However, the total franchise fee of more than 210 million US dollars has been put into the pocket, and money can also be made by selling facial mask papers, so the advantages still exist.

Next, they discussed opening more stores, trying to spend some time to build up word of mouth and more regular consumers.

Problems are bound to arise when running a business. The important thing is to discover and solve the troubles. It seems that the key to the decline in sales has been found. After talking with these two people, Han Chudong felt a lot more relaxed.

Mr. Jackie Glick sent someone to contact the outer box manufacturer that day, preparing to customize a four-piece set as soon as possible. Mr. Colin Farrell went to Hollywood and tried to negotiate endorsement with several popular actresses in person.

As for Han Chudong, he stayed in the company to make phone calls and negotiate with Bank of America, trying to get another loan of around 100 million US dollars for business development.

Although the performance has declined, the debt ratio is still far lower than the total assets. The loan issue has received a positive response. We only need to wait for the contract to be drafted and submitted to the head office for review before we can sign and get the money.

There is no wrong version in the 1619 book forum!

In addition to these things, Han Chudong also has a film and television company called DreamWorks Studios under his name.

Take time to meet with several screenwriters, orally tell them the general plot, and ask them to help write the script according to your ideas.

One is like "The Devil Wears Prada", and the other is completely based on the outline of "Resident Evil". It is called reference, but it fooled the professional screenwriters and they generally think the latter is very interesting.

A little after four in the afternoon.

I also met with Mr. Maurizio Gucci, who came from Europe for vacation, and discussed the details of store expansion.

In July in Los Angeles, the temperature is so high that people don't want to go out.

After finishing the business, Han Chudong chatted with Mr. Gucci. Accompanied by the translator, he asked him, "Americans are all going to Italy to travel to the seaside. There is really nowhere to go in Los Angeles this season. How about I help you find a tour guide?"

Maurizio Gucci knew English, and the translator's job was to help translate words that he didn't understand.

Hearing this, Mr. Gucci smiled and shook his head, saying, "I have already made arrangements. You don't have to worry about me at all. I brought a female companion with me and I am resting in the hotel to adjust to the time difference..."