Despite cultivating three competitors, Rainbow Beauty's marketing strategy is still relatively successful, but its advertising costs are more than twice that of the French L'Oréal Group, which makes Han Chudong very distressed.

Roadside billboards, buses, airports, train stations... hundreds of millions of dollars have been spent on advertising in half a year. It can be said that high sales are maintained by high exposure. The company does not have many loyal customers yet, and it needs time to cultivate a fixed customer base. More importantly, its popularity is not wide enough.

Thanks to its perfect start, Rainbow Beauty has grown rapidly. Under this premise, if Christian Dior wants to take advantage of it, it will naturally have to pay a certain price.

As a shareholder of Dior, Han Chudong was viewed as a partner and friend by CEO Louis Ulliel and the other three Dior executives present, rather than an enemy.

In addition, the previous rounds of negotiations had already reached an end, so Han Chudong insisted on not making concessions and finally cooperated according to the agreed terms. The only change was that he paid an additional US$500,000 and Dior paid an additional US$500,000.

After quickly chatting about business matters, everyone at the table relaxed and the topic gradually became more open.

CEO Louis Ulliel remembered something and asked someone to fetch an exquisite suitcase. After opening it, six bottles of exquisite perfumes of different colors could be seen. He told Han Chudong, "A small gift. You can give it to your mother or your girlfriend. As far as I know, you are not married yet, right? If any lucky lady can get your attention, she is really lucky. Miss Denise of the Dior family admires you very much. She has asked me about you many times."

Han Chudong smelled something unusual in this sentence and instantly became alert. She asked in surprise, "Are you trying to form a marriage alliance with me? I absolutely believe in free love, but I have never considered this. I can only say sorry for Miss Denise's kindness."

Without any hesitation, he declined politely.

Since he became rich, many people have tried to act as matchmaker for him, including both official bigwigs in Washington and wealthy entrepreneurs.

At first, Han Chudong was polite and liked to decline ambiguously without making his words clear. Because of this, he was almost asked to go on a blind date. The other party had already booked a restaurant and asked him to go to the restaurant to meet.

From then on, he no longer left any room for maneuver and shook his head decisively to refuse every time he heard it.

Han Chudong is very self-aware. He knows that apart from being rich, he has nothing good in other aspects, especially in his personal feelings. He is a bit indulgent and does not fall into the category of a good man. He also has no confidence in being a good husband.

In this light, the original intention of people wanting to marry him is very questionable, and it is likely that they are coming for money and influence.

Han Chudong was unwilling to live with a woman with whom he had no feelings for his father-in-law, and he didn't want to have unnecessary troubles. There would definitely be a prenuptial agreement, so he wouldn't have to worry about his wealth being taken away. However, if his father-in-law encountered difficulties, it would be troublesome if he helped, but it would be troublesome if he didn't help, which would not be good either.

He felt that he could accumulate influence and status on his own and there was no need to rely on anyone. In his eyes, marriage was a completely unnecessary step.

This answer was what Louis Ulliel expected.

It was only because of the request of Dior's chairman that he brought it up in front of Han Chudong with reluctance. He was only responsible for conveying the message. Whether it succeeded or not had nothing to do with Louis Uriel.

He smiled and said nothing more.

Since Han Chudong parachuted into Gucci last year, he has been expanding one brand after another by using his financial advantage to tear down and rebuild the company, just like a real estate businessman building a building to expand. In some cases, he only owns a small stake, while in others he is directly controlled. His ambition is obvious.

It is not difficult to use money to attack people, but the difficult thing is that since the acquisition of companies such as Gucci and YSL, the performance of these two companies has actually increased, and it has not even fired too many employees and caused negative news.

One of the reasons why these European luxury companies are now stuck in a development bottleneck is that they employ too many European workers with average efficiency. The cost of human resources has not been reduced. In addition, dividends are paid to shareholders every quarter, making it too difficult to expand. Dior alone has more than 9,000 employees, and Gucci also has 4,000 employees. It is easy to recruit people, but it is quite troublesome to fire them.

Han Chudong has decided not to recruit people in Europe and to open a new factory in Asia. He acquired the company to make money, not to do charity. He has been very kind not to fire too many workers and plans to absorb the surplus labor internally.

Being both capable and powerful, it's no surprise that he was targeted by the current head of the Dio Family.

The meal took nearly two hours.

During the conversation, they talked about everything from football games to racing, and then to female celebrities in Hollywood and Europe. Even the issue of children's education was brought up in a muddled way. The process was quite pleasant.

The preparations for the new brand Dior Rainbow will begin after the official signing in the near future. There should be no more twists and turns during this period. In fact, there were none. Two days later, Han Chudong saw the official contract on his desk...

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The American Broadcasting Corporation (ABC), with a market value of approximately 2 billion US dollars, once again sent Han Chudong an invitation to participate in a news interview.

Han Chudong had only been interviewed by newspapers and magazines a few times and had never actually participated in a TV interview. This time, the American radio station successfully attracted him by offering a 30% discount on advertising fees.

There is no wrong version in the 1619 book forum!

Morning news show.

The show starts at 7 o'clock, which is the prime time when people have just woken up but have not yet started working. It is said that the ratings in the United States are as high as 10 million people.

To find an interviewee of his level, you definitely won't use some small local programs that no one pays attention to. This morning, someone casually turned on the TV and was attracted by the title displayed on the screen, which read "The super-rich man who walked out of the slums - Mason Han."

Many people know his name, but very few people can actually recognize Han Chudong after seeing him.

Not to mention the face blindness of white people and black people towards yellow people, ordinary middle-class and low-income people will not care about the news in the financial section, and of course they will rarely see photos of Han Chudong. After being bombarded with various news, Han Chudong has become very famous among the high-income group.

Attracted by the title, many people chose to sit in front of the TV while brushing their teeth or eating breakfast.

I only heard the outstanding female host, wearing a low-cut V-neck short-sleeved shirt, looking down at the information, and then asked: "Mason Han, can I call you Mason? To be honest, I have never interviewed a super-rich person like you. Now I am really very excited. Can you tell everyone what your life was like in Chinatown in Los Angeles?"

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