Chapter 574: High-end ingredients often...
Businesses became even more frantic when they saw the news.
The Avengers is the top seed on their sponsorship and investment list.
The Avengers have a new film coming out, and it’s related to food, so why is there no news yet?
When did Tuantuan.com take action?
After checking, uh uh uh uh uh.
The documentary channel did issue an announcement.
"Didn't you see it?"
The head of Ele.me’s advertising department asked a heart-wrenching question as soon as he received the news.
They are competitors with Tuantuan.com, the big two being on par with each other.
If Tuantuan can vote, they can vote too.
But when was this opportunity missed?
One of the supervisors was forced to come out and admit it with his head hung.
"I saw it was a documentary, so not many people paid attention. I hung up for half a month and no one responded. I heard it was the documentary channel that took the initiative to contact me for investment, and the first call was to Tuantuan.com..."
“.......”
What can I do now? Just let it go.
Documentary is indeed a type of film that no one would put much thought into.
Now we can only pray that they are hungry and don’t miss out on something that is just a piece of chicken ribs.
Moreover, one or two sponsorships cannot determine the outcome between them.
The entire team silently comforted themselves in their hearts.
But I still feel uneasy and can't help but pay more attention to this show.
Not only major businesses, but the outside world is also paying close attention.
The number of Avengers works in recent years is not as much as in the early days, but the data and results are becoming more and more explosive.
For example, the performance of "Journey to the West" was such that the combined performance of the two highest-grossing channels exceeded 30%, a terrifying record.
There have been more than 1 billion hits on the external network in less than a week, and all the data is still being refreshed.
Only the Avengers can achieve this unprecedented and unparalleled achievement.
So even if it is a documentary, everyone can't help but pay more attention to it.
Three days later on Saturday, major variety shows will officially start broadcasting.
Of course, many TV stations have already made adjustments to the higher-level programs that can be withdrawn.
From a risk perspective, it is best not to clash with any Avengers program to avoid becoming cannon fodder.
But there are still some programs that have already started and cannot be adjusted and are forced to go on the battlefield.
Che Yunyun is an office worker in Beijing. After a busy work day, her favorite thing to do when she gets home is to watch TV series or variety shows to relax.
Today is Saturday, and she has finished overtime work. She also wants to find a program to relax and wash away the fatigue of the day.
So, they kept changing.
"Huh? A Bite of China? Is this the new show from the legendary Avengers? I heard it's a documentary?"
Originally, documentaries were not among her hobbies, but she was a loyal fan of "Runningman", so she naturally stopped for a while.
The show has just begun.
The texture of ink painting unfolds, full of the flavor of Daxia.
["A Bite of China" Episode 1: Gifts from Nature.]
"Looks like there's more than one episode? Can there be documentaries about food? Let me take a closer look. What on earth is going on?"
Soothing music, told by a male voice full of magnetism and storytelling.
[Daxia has a large population and also has the most diverse natural landscapes in the world, including plateaus, mountains, forests, lakes, coastlines...]
Let’s start with the geographical features of Daxia and talk about its abundant food raw materials.
[People gather, pick up, dig, and fish in order to obtain this gift from nature.]
Then the camera switches from the natural landscape to various fried fish, lotus root slices, mushrooms...
The close-up shot of the food, with its sizzling, smoky aroma, made Che Yunyun swallow unconsciously...
“The photo is a bit tempting.”
[Yunnan, Shangri-La...Matsutake...]
"Oh my god, I can smell the fragrance even through the screen..."
Looking at the sizzling smoke and slightly browned color, the fragrance belonging to the deep mountains of the plateau seems to come through the screen.
In just a few minutes, Che Yunyun put down the remote control and stared at the screen unconsciously, not planning to change the channel.
[High-end ingredients often only require the most common cooking methods...]
"Uh uh uh, the cooking method is quite ordinary, but the ingredients are really not ordinary."
I have to admit, after just a few minutes, she looked a little hungry.
So she searched online for the price of matsutake mushrooms...
More than 1,000 per kilogram in season...
"I can't afford it!"
But her appetite was completely aroused.
The more I look at it, the more greedy I become, and the more hungry I become.
It's already past 8 o'clock...
“I really want to eat mushrooms!”
"Are you sure this is a documentary? Not an advertisement for Yunnan Matsutake?"
"Is there a substitute for matsutake? Oyster mushroom? Artificial mushroom? Oyster mushroom? King oyster mushroom!"
"Okay, I want to eat king oyster mushrooms! Cheap mushrooms that taste like meat!"
Just below the video is the QR code of Tuantuan.com.
In order to maintain her weight, Che Yunyun basically doesn't eat dinner or order takeout.
This was her first time, so she didn’t think too much about it and just scanned the QR code to download and register.
Then we started looking for mushrooms.
After much difficulty, she found grilled king oyster mushrooms at a barbecue restaurant and placed an order.
I waited and continued watching the show while drooling.
The camera follows Zhuoma as she goes up the mountain to dig mushrooms. The different customs and practices impact the hearts of people in a metropolitan city.
She seemed to feel the wind from the Yunnan-Guizhou Plateau blowing gently across her cheeks, bringing her a sudden sense of enlightenment and a refreshing feeling from the inside out, which was a bit healing.
“It’s not just about the food, it’s also about the stories of the local customs!”
Without a doubt, she looked inside.
“Are other documentaries this interesting?”
In the eyes of most people, the three words "documentary" are synonymous with high-end, popular science, serious and boring.
But this "A Bite of China" seems to be particularly rich in natural scenery, local customs and practices, and plot lines.
How should I put it? Full of vitality!
She wasn't the only one who thought so.
Many people in the industry have already started watching TV and analyzing the situation.
The Avengers show is more than just a show.
Once they start branching out into new genres, it’s likely that a whole new market will open up!
“This narrative technique is so novel!”
“Can other documentaries be shot like this?”
"You should be asking, how can food be made into a documentary? And how can it be filmed like this? Can a documentary be so down-to-earth?"
"It's similar to 'I Repair Cultural Relics in the Forbidden City,' but it seems more sophisticated. And the camera angles are amazing. You can actually photograph food this way!"
After photographing the matsutake mushrooms, I started photographing winter bamboo shoots, and then ham...
"Winter bamboo shoots, winter bamboo shoots, winter bamboo shoots... Can those pickled snacks from the supermarket taste like what they show?"
"It makes me want to try my hand at gammoning!"
"Yunnan has so many delicious things, like mushrooms and ham... Is there a Yunnan restaurant near my house? I wonder if we can go there tomorrow for dinner?"
"Let's go to Tuan Tuan and order some lotus root dumplings. This show is making me hungry!"
"This mixed fish stew is pretty good. Chagan Lake, right? I'll remember you!"
"No, this show features so many different dishes in one episode. I'm having trouble choosing what to eat."
"Or, why not order something that's still on sale and try one tomorrow..."
The plot is fanciful yet extremely attractive.
The earthy atmosphere that can be felt through the screen, the chemical reaction produced by the fusion of food and fire, and the texture of the local customs and objects displayed through local people and objects, deeply affect everyone in front of the TV series!
Tonight's show is really delicious!
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