Chapter 575 Is there any mixed fish stew nearby?
Documentary is an outlier among all CCTV channels, with basically no pressure to support oneself or make money.
It is a complete cost center.
In other words, there is no statistical assessment of them.
Due to the specificity of the program types and themes, their ratings have always been low.
The highest record is 5.23%.
This result was achieved because primary and secondary schools were notified that they needed to watch the program together.
However, today, they knew for the first time what it meant to be led by a big boss.
Two minutes after the broadcast of "A Bite of China", their station's historical record was updated.
Ten minutes later, the record was refreshed to 6%, and the steep curve continued to climb upwards.
Cheng Wei and all the staff from the station gathered today.
At the beginning, everyone comforted each other:
"With the situation in Taiwan, we shouldn't have too high expectations. As long as we can get above 3%, that's good enough."
3% is considered a hot item in Taiwan.
"Right, right, right. After all, it's a slightly more serious documentary. It can't be compared to The Legend of the Condor Heroes or Running Man."
I tried to lower my expectations, but I was looking forward to it unconsciously in my heart.
In this uneasy mood, everyone looked at the station's ratings curve, and it jumped to the top three.
In just a few minutes, the station record was raised by a full point.
There was complete silence backstage.
The number eventually stabilized at around 6.57%.
“!!!!”
“.......”
"Can we... still look forward to it a little longer?!"
“Yeah!”
"We're second?!"
"Second in the weekend prime time!"
“6.57%!!!”
"Damn! We broke our record by one point on the first broadcast?!"
"Good heavens!"
Everyone became excited, knowing that the Avengers' production would be a masterpiece, but who would have dared to think about it before.
"I can finally say this: records are meant to be broken!"
"Even if this result is only at the beginning, it's worth it!"
The person who spoke was Cheng Wei.
Thanks to this project, they received 18 million yuan in real money from Tuantuan.com.
This is the largest amount of money the station earns from advertising, basically half of its advertising revenue in previous years.
He had made bold assumptions about the ratings, but he really didn't dare to think about breaking the record.
Now he feels that he is still not bold enough!
Tuantuan.com is also keeping an eye on the program.
Ever since "The Cooking Master Boy", they have always wanted to team up with the Avengers.
Helplessly, the Avengers continued to be popular and became the top Tang Monk in the entire Daxia advertising circle.
They couldn't even squeeze in.
In addition, the Avengers haven't produced any food shows in recent years.
So this time, no matter what the results are, they must spend the money.
There were no surprises or setbacks, and the ratings quickly broke 6.
Then, Tuantuan’s backend welcomed the first significant download peak in more than half a year.
And you can see the source - "A Bite of China".
In the past, it was considered good if we could have more than a thousand new registrations every day.
During other events, more than 10,000 new registrations are already impressive figures.
However, tonight, the data growth did not stop until two o'clock in the morning.
"How much? Tell me, exactly how much?"
“Over 400,000!”
"Are you sure you're seeing this correctly?"
"Boss, do you think I'm blind? I've been watching all night!"
Pan Bo from the marketing department has been keeping an eye on this matter personally since he learned about it.
Tonight, their team and technical department are all on standby, watching the broadcast of the documentary channel while keeping an eye on the App background.
It was not until after 1 a.m., when the growth slowed down, that he didn't care that it was the middle of the night and called his boss directly.
Tell him the explosive good news.
"Wait, I'll come over now."
Lei Feng is the founder of Tuantuan.com and also its largest shareholder.
In recent years, the food delivery industry has become a bloody battle.
Those who should be eliminated have almost already been eliminated.
The war between us and Hungry has become intense.
User growth on both sides has become very weak.
In the early years, marketing investment could attract a new user for 50 cents, but now it costs almost 20 yuan.
Even for some activities, which cost tens of millions or even hundreds of millions of dollars, it is difficult for the growth to exceed six figures.
The company behind this Avengers documentary is well-known, but the genre is average and the cost is not high.
He didn't have high expectations.
I didn't expect that he would remember two numbers after receiving a phone call in the middle of the night.
6.57%! 400,000!
What are these 400,000 people here for?
It can’t be that the navy came to take a look!
Nonsense, they must be here to order takeout!
He rushed to the company and looked at the solid growth data in the background.
There is also the red number of orders on the dynamic chart.
Obviously, users are very hungry tonight! Tuan Tuan is very busy! The delivery guy is also very busy!
"Good job! Keep a close eye on it! Maybe we'll get something unexpected this time!"
The effect came too quickly and too violently.
Lei Feng had a premonition that perhaps this tongue-tip storm had just begun.
Who is the first place?
Guess what, that’s right!
An evergreen variety show! "Running Man" has been running across the country for three years.
The fans and guests are not tired of it at all.
The ratings have remained high at 6%-7% all year round.
It is no exaggeration to call him the king of variety shows, he is far beyond the reach of the industry.
But today this is...the Avengers' signature trick is here again!
Fighting each other!
The circle was in chaos and everyone was talking about it.
"Running Man" 7.08%, "A Bite of China" 6.57%!"
"Third place: 4.12%! What a cliff-like gap! This is it!"
"It's fine if the Avengers became a hit in the variety show circle, but are they going to dominate this track too?"
"And it's a documentary! You know what a documentary is? I don't need to tell you how unpopular this genre is, right?"
"Even a 1 million sponsorship would have me carefully considering it! And yet you managed to get second place in the prime time slot!"
"I heard the group exploded last night!"
"Need I tell you? The takeaway delivery guy downstairs is crazy busy!"
“Isn’t this just the beginning?”
“.......”
"It's hard to say about the Avengers stuff!"
"I've never seen an Avengers film start strong and end weak. They usually start weak and end strong, or start strong and end badly. Which category do you think 'A Bite of China' falls into?"
In recent years, Daxia's entertainment industry has flourished under the stimulation of new technologies and the wave of going overseas.
The audience's requirements for works are getting higher and higher.
The market is still very hungry for high-quality works like "A Bite of China" that have a strong cultural atmosphere and a sense of story.
After the first episode was aired, the topic quickly became a hot topic.
"Do you know 'A Bite of China'? The food documentary? From the Avengers?"
"What? The Avengers are releasing a documentary?"
"Yes, it looks very nice. I was so greedy that I ordered some lotus root dumplings in the middle of the night last night!"
"Which kind person would fry lotus root dumplings for you in the middle of the night?"
"You've asked the right question. I heard that because of the popularity of A Bite of China, many restaurants have added it to their menus."
".....This is such a delicious photo! I have to take a closer look!"
"Is there any mixed fish hotpot around here? I watched A Bite of China last night and I really want to eat it!"
"Yes, but it's a bit far away!"
"One hour, no problem. We'll set off just in time for dinner! Let's go!"
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