Chapter 576 Tongue Storm
Caiyunzhinan is a Yunnan restaurant in Peking.
There are many shopping malls and residential areas around, and there are many competitors, plus there are differences in tastes between the north and the south.
So the business has been just average, barely enough to make a small profit.
However, since last Sunday, they have been in a state of booming orders.
They are busy from noon to midnight every day, and the most exaggerated thing is that their takeout orders are almost exploding.
"You have a new Tuan Tuan takeout order..."
"You have a new Tuan Tuan takeaway order +1..."
"You have a new Tuan Tuan takeaway order +1085..."
"Boss, is my number 786 ready? And number 815, they're all mine, can you make them together first? The customer said she's starving!"
"Okay, okay, I'm coming, wait a moment!"
The people in yellow jackets lined up at the door waiting for their meals.
"Boss, what's going on these past two days? I can take over 20 orders from you in one night. Did you buy data?"
The man who was speaking, Mr. Zhao, lives nearby and is quite familiar with the takeout situation in this area.
There is definitely something wrong with this Caiyunzhinan restaurant. The key point is that other restaurants are not so scary.
"I don't know either. It's been like crazy since Sunday. I'm already hiring people, but it's a last-minute job. Look, all my relatives are helping out in the kitchen!"
"I know!"
It was another guy who was talking.
"Boss, are the most ordered dishes in your restaurant ham or wild mushrooms?"
"Oh wow, it really is!"
"That's right. Last Saturday, CCTV's documentary channel aired a program called 'A Bite of China.' The first episode mentioned matsutake mushrooms and ham, and it caused a huge uproar online. And since you're the only Yunnan restaurant around here, what do you think will happen?"
"Ah?!!! Is this show so effective?"
"It's probably not just yours. Bamboo shoots, lotus roots, and mixed fish stews are all hot items these days!"
This guy has a very keen sense of touch.
Now some related local specialties have become popular on the Internet.
In the blink of an eye, Saturday is here again.
Che Yunyun didn't work overtime today, nor did she go out for fun. She sat in front of the TV waiting very early.
"Come on, come on, watch my rice-matching variety show, and then decide what to eat today!"
A Bite of China Episode 2: The Story of Staple Foods
"Staple food? So confusing!"
A girl who needs to diet to lose weight will definitely skip the staple food at night.
She swallowed and put down her hand that was about to open the ball.
Staple foods such as rice and noodles are essential on the Daxia table, but they are generally considered to be bland and boring.
"What kind of variety can there be in the staple food? Could it be something like 'Fish and Rice from the South'? Is southern rice more delicious?"
She thought she was about to face the origin and history of the staple food, but...
Steamed buns, steamed bread, rice, corn cakes, dry fried beef noodles, pancakes, roujiamo...
It smells so good!
Interspersed in the performance was Che Yunyun's deafening stomach rumbling and tears of emotion streaming from the corners of her mouth.
The staple food that I usually find boring and bland now looks so tempting.
She was constantly struggling inside, with the pressure of dieting on one side and the temptation of delicious food on the other.
The scales of greed have clearly tilted towards one side.
"It should be okay to have a meal once in a while!"
So, she decisively took out her phone and ordered a plate of dry fried beef noodles...
"At worst, we can do two more sets tonight, Pamela!"
then......
After two episodes, A Bite of China received a viewership rating of 7.67%, officially becoming the number one program in Saturday's prime time slot.
In just one week, Tuantuan.com added 2 million new users!
Data growth shows no sign of slowing down.
"A Bite of China" surged to 7.67%
["A Bite of China" surpasses "Running Man" to secure first place!]
[Documentary "A Bite of China"]
"A documentary? This is a variety show, right? And it's quite impressive!"
"Luckily our station pulled the show, otherwise we'd be cannon fodder! Even Running Man couldn't beat them!"
"I'll say it again, this is a fucking documentary! It's terrifying!"
"Then you have to see who made the documentary!"
"I attended a meeting at CCTV two days ago and heard a senior leader comment on this program. Guess what he said?"
"It's only been a few episodes? And the old leader already knows about it?"
"That's absolutely amazing! People say there aren't many high-quality shows like this that combine storytelling, cultural elements, and groundedness. It's very likely to become a new trendsetter!"
“!!!!”
Everyone in the circle has seen the world, and they can tell whether a show is good or not just by watching two episodes.
I just didn't expect the audience's reaction to be so fierce.
"I'm guilty! I ordered a roujiamo last night! Damn it! Eating in the middle of the night!"
"That thing has a lot of calories! Wouldn't I gain two pounds of weight?"
"Woo woo woo, I swear, I'll never look at the tip of my tongue again tonight! It's so delicious!"
“Can you bear it?”
”.......“
“A Bite of China – the best variety show to watch while eating!”
"My menu these days is all given by Tongue Tip!"
"A Bite of China - The Best Partner for Gyms!"
"I don't know whether to be happy or sad!"
"The key point is that this show is so unethical, it's broadcasting so late at night!"
"You can skip the first broadcast and watch the rerun the next day!"
"If I could hold it in, I wouldn't have to complain here! I can't wait a minute!"
"Me too. I never thought I would be so obsessed with a documentary and couldn't stop watching it!"
"Don't tell me, I really don't want to tell you. Usually documentaries feel too highbrow, high-end but lacking in entertainment. I never thought that one day, food, or the food we can find on the streets around us, could be made into a documentary, and it has both a sense of story and appetite. I really can't stop watching it!"
"I understand you. I just registered Tuantuan a week ago, and now I play it every day!"
"A Bite of China - Tuantuan.com's best partner!"
Everyone on Tuantuan.com was so happy.
During this period, Tuantuan has received a huge amount of traffic, and the deliverymen are almost going crazy.
Previously, a dozen orders a night was considered a lot, but now we can do 50.
Or I was really too tired and left work on my own initiative.
I was even more devastated when I was hungry and didn't know the news.
"How much did you say?"
”…they added 2 million new users last week!”
Bad news, bad news. The user base on both sides is probably in the tens of millions, and now you are adding two million a week. This is not good.
"Affected by TongueTip, we also have new users, but not as many or as direct."
Of course, that's pure hard advertising.
The QR code below "A Bite of China" is a circle.
But this huge amount of traffic has overflowed to peers~
If only...
Who can I blame? It was just pure luck!
No one saw the investment information, but the first company the program team contacted was Tuan Tuan.
It seems like God wants to kill me!
The data has begun to explode, but the myth of the tongue is far from reaching its peak.
In its third week, "A Bite of China" had a viewership rating of 9.12%.
The documentary channel doesn't even dare to speak.
Is this the kind of ratings they can have?
This number is considered high even for the Spring Festival Gala.
In its fourth week, the ratings of "A Bite of China" officially exceeded 10.
10.78% can be said to have shocked the world.
The documentary channel has secured a spot in the top ten of the summer ratings.
"A Bite of China" has officially become a national phenomenon-level program.
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