What is Xue Qiandai doing? She is writing a promotional plan for a coffee shop.
How to find 100 major clients, how to maintain online presence, and how to conduct holiday promotions.
She wrote until 2 a.m.
Only then did he realize that Huo Yunchao had made many phone calls. He wanted to call back, but then he thought that his beloved should be resting at this time, so he decided to reply tomorrow.
She secretly went to Jian Yan's room.
Because she was working overtime playing games, Jian Yan kept her company. They had just lain down when Xue Qiandai climbed into Jian Yan's bed.
"Dai Dai?" After moving into the villa, they no longer had to squeeze into a small bed. Xue Qian Dai's behavior was quite unusual.
Xue Qiandai pouted, "Jane, I miss my Huo Meiren, I really want to sleep with him."
Jian Yan: "..."
Xue Qiandai cannot be deduced by common sense!
Jian Yan covered her with a thin blanket and patted her shoulder. "Dai Dai, if you like him, just tell him. Aren't you always the type to take the initiative?"
"I...I'll call him tomorrow."
Night has fallen, and this long day has finally come to an end.
————————
The next day, Xue Qiandai and Jian Yan took a taxi to the coffee shop.
The reason was simple: I slept in late and woke up late, so I had to take a taxi.
The store staff were all present, and everyone was in high spirits. A new week, a new day had begun.
Xue Qiandai pushed Jin Xiangyu and pressed her into a booth. Then she clapped her hands, "Partners, the coffee shop's Top 100 V-VIP Expansion Plan is about to launch. Welcome to listen to Xue Qiandai's report."
Jin Xiangyu, Lan Shan, and You Duoduo, not understanding what was going on, all looked at Jian Yan.
Jian Yan stood next to Xue Qiandai, her posture clearly intended to cheer her on. "Our coffee shop will have a bright future, and this future," she pointed to Xue Qiandai's Mac computer, "is right here."
Xue Qiandai opened Keynote and saw a meticulously prepared report. Having often listened to reports from others, she had absorbed this skill, and writing business plans was second nature to her.
But Jin Xiangyu and Lan Shan had never seen it before, and their expressions were like those of Grandma Liu visiting the Grand View Garden. Everyone gathered in a circle, listening to Xue Qiandai's explanation.
She first reviewed the coffee shop's performance over the past six months (data cited from Jian Yan), pointed out the problems the coffee shop faced, and then offered her solutions.
“We are not Starbucks. We can’t grow much by relying solely on individual customers. The only way out is to develop corporate clients and focus on large group orders. So, where do we get corporate clients?”
KEYNOTE posted many screenshots showing the list of companies that have moved into more than 100 super high-rise skyscrapers in the CBD.
"In the coming week, a letter will be sent from Lightyear Coffee to the desks of the executive directors, procurement managers, and bosses of those companies."
As soon as she finished speaking, You Duoduo raised her hand and asked, "Dai Dai, the problem is, how do you know those people's names and contact information? Without the recipients and their contact information, how can the letters be sent out?"
As expected, operators are more sensitive.
Jian Yan replied, "The contact information should be the company's; you can find that online. As for the recipient, just write 'Administrative Director' or 'Procurement Manager'."
You Duoduo scratched her head, completely bewildered. "This...this...is this okay?"
Xue Qiandai snapped her fingers. "How would you know if you haven't tried? Duoduo, let me ask you, if a courier sent a package to our store addressed to the boss, what would you do?"
"Of course I will pass it on to Sister Yu."
Jin Xiangyu's eyes lit up, her heart already pounding with excitement. Dai Dai, this rich heiress, was truly something else; her business acumen was unparalleled. "Generally speaking, the package will go to the front desk. The front desk will usually look at it and then pass it directly to the relevant manager, and that completes the first step of our sales process."
Even so, people might not necessarily place an order.
"Have you heard of the law of large numbers? When the base number reaches a certain level, that low-probability event will always occur. Suppose that 100 companies order from a letter of recommendation, then our business will multiply." Xue Qiandai rested her hands on the table and raised her index finger to form a "1".
She walked past everyone, explaining in detail: "This is tactic 1. Tactic 2 is to introduce a reward system for individual customers. For example, if they place an order for a week in a row, they will receive a T-shirt as a reward. They will also receive rewards for reviewing or sharing information on websites such as Dianping, Tieba, Douban, and Weibo. This will help us generate buzz for our store online. When large corporate clients want to learn about our coffee shop, they will find us first, thus building trust."
Lan Shan glanced at Jin Xiangyu; this would mean a significant initial investment. "What kind of content will be published on these online platforms?"
Xue Qiandai pinched her index and middle fingers together. "Boss, we need to spend money. Jian Yan and I will be in charge of content production. It can be coffee knowledge, promotional information, or holiday greetings. In short, we need to make it lively and let everyone see the culture and vitality of a coffee shop."
Jin Xiangyu gritted her teeth; this money was well spent. Compared to the advertising costs of traditional print media a few years ago, what was this significant investment? "Dai Dai, Jian Yan, I agree to this as well."
Jian Yan clapped her hands and flattered, "Sister Yu, you have guts. Believe me, the coffee shop will definitely have a new look."
"Thirdly, improve the surrounding environment. If we want the media to report on it, we need to create an event effect. Starbucks sells cups, right? We'll sell them too, but we'll do it in a more creative way."
Xue Qiandai continued to click on KEYNOTE, and various oddly shaped coffee cups appeared on the screen.
The "Red Lips Cup" for International Kissing Day;
The "Moon Cup" for the Mid-Autumn Festival;
The Slam Dunk Cup on International Basketball Day;
The "giant syringe cup" for Chinese Doctors' Day;
...
Seeing this, Lan Shan could no longer contain his enthusiasm, "I want one of each of these cups once they're made."
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