Chapter 342 Are you selling alcohol or robbing money?
"Ma'am, is this the style you need?"
That day, Yuanyue walked into the main room holding a white porcelain bottle with a thin neck, a big belly, and an estimated capacity of only about two kilograms. This was a white porcelain bottle that the lady had specially asked her to have fired in a kiln some time ago, and it was intended to be used to hold wine.
"Um···"
After taking the wine bottle, Shen Xiangwan did not respond immediately, but turned it over and over to examine it. There was a large grape pattern on the bottle, the Wei family's crest was engraved on the back, and the words "Wei's Winery" were written in large characters at the bottom. The bottle mouth also had a matching white porcelain stopper, which was basically exactly the same as the drawing she had drawn.
"Have you tried it? Will it leak?"
After removing the cork, Shen Xiangwan asked casually. At present, it seems that this wine bottle still meets her expectations. As long as the cork can be completely sealed and does not leak, it can be fired in large quantities.
"I've tried it, and it doesn't leak. The kiln factory was afraid you wouldn't be satisfied, so they only fired a thousand. If you're sure there's no problem, they can fire the remaining nine thousand within five days."
It is still a bit difficult to make such a wine bottle, but all things are difficult at the beginning. Once you have a good start, the rest will be easy.
"Pure white is a bit monotonous."
After looking through the wine bottle again, Shen Xiangwan pondered for a moment: "In this way, let them paint the patterns and text in blue. It should be better to change it to blue and white porcelain."
She wanted to make the wine into high-end wine and only make money from the rich. First of all, the wine bottle must be beautiful. In addition, she also wanted the glass workshop to help her burn a thousand glass wine bottles and sell them specifically to those powerful families. As for the price, she could only say that it would definitely be very pleasing, the kind that would make the powerful people feel a little painful.
"good."
After taking the bottle, Yuan Yue turned and left the main room. Yuan Ying brought her a cup of hot tea at the right moment. "Madam, how long will your wine take to ferment? It's been almost twenty days already, so it should be about done, right?"
"The temperature is relatively low now, so it will take a few more days."
Lifting the teacup and pushing aside the floating camellia flowers, Pei Ji brought it to her lips and took a few sips. Wine generally needs to ferment for about ten days to a month, which is related to the temperature. If the temperature is maintained between fifteen and twenty-five degrees, it can basically be fermented in about ten days. When the temperature is lower or higher, the fermentation time will be longer, generally not more than one month. It is only the beginning of March now, the outdoor temperature is about a few degrees, and the indoor temperature is less than ten degrees. She will check it every day, and it will take a few more days to ferment.
"How much do you plan to sell this wine for per bottle?"
Yue Ruyan asked curiously, "Could it be sold at the same low price as the sorghum liquor?" As far as she knew, the sorghum liquor the caravan bought from her was sold at a high price of one or two taels of silver per pound, and the supply was still insufficient to meet the demand, so other people were making all the money.
"One hundred taels of silver."
"ha?"
Shen Xiangwan casually mentioned a number. Not only Yue Ruyan, but everyone in the hall couldn't help but look at her dumbfoundedly. One hundred taels of silver per bottle? Was she sure she wasn't joking?
"What's that expression on your face?"
As if he didn't realize how outrageous the price he mentioned was, Shen Xiangwan blinked in feigned confusion.
"No, one hundred taels of silver, are you selling wine or robbing money?"
Putting down the teacup in her hand, Yue Ruyan asked bluntly, "Look at that bottle. It can only hold about two kilograms at most, right? So her wine is selling for fifty taels of silver per kilogram? Who would be so foolish as to buy it?"
"Is one hundred taels of silver a lot?"
Shen Xiangwan didn't answer and asked again, but this time she didn't wait for her to respond. She continued with a smile: "As far as I know, the best wine in Tianqi Kingdom now is Zuitianxian. It is the tribute wine used by the royal family. It is said that a mouthful of wine is worth a thousand gold. I don't know if you have ever tasted it, but do you think my wine will lose to it?"
She had never tasted Zuitianxian. She only knew that with current winemaking technology, even the best wine was only so-so, probably not even as good as sorghum liquor, let alone comparable to grape wine. Of course, she also knew that the most important reason Zuitianxian was so expensive was because it was the emperor's wine. They didn't sell the wine, but the three words "Zuitianxian" (Drunk Heavenly Immortal), just like those luxury goods in the future world. Are their quality really that good? In fact, it wasn't the quality they were selling. So, even if her wine was better, in the eyes of others, its value would not be comparable to Zuitianxian.
"The wine is indeed good, but how are you going to sell it? It's new wine after all, and it can't compare to Zui Tian Xian at all."
Yue Ruyan probably understood what she meant, but she was still very confused about how she was going to sell it. One hundred taels of silver was not a small amount of money.
"How else can we sell it? Just put it in the winery and sell it."
Shrugging, Shen Xiangwan answered as if it was a matter of course. Seeing that they didn't understand, she continued, "The reputation of the Wei's Winery has already spread. Once we release a new product, there will definitely be a lot of attention. With more attention, naturally there will be wealthy families who are eager to buy it. One hundred taels of silver is indeed not a small amount for ordinary people, but for those truly wealthy families, it's just a string of numbers. Besides, why do you think I didn't just recruit people and set up a separate wine workshop to produce it continuously like sorghum wine? Scarcity makes things valuable. As long as we repeatedly emphasize the complexity of the production process and the rarity of the finished product when selling it, people will naturally be willing to pay."
For rich and powerful people, money is not the most important thing, what is important is face. She wants to make wine a tool for rich people to show off. As long as there is one person who buys it, they will be successful. Sooner or later, more buyers will come, and finally there will be a wave of hunger marketing. The rich may flock to it, and there will be no worries about not being able to sell it.
From the beginning to the end, she had never thought about making money from ordinary people. Even if she couldn't sell it, they could keep it for themselves, right? In any case, she would never sell it at a low price.
"That makes some sense."
Yue Ruyan was convinced. When she was in Huanxi Tower, she would drink two glasses of sorghum wine every day. If she knew that Wei's Winery had released new wine, she would buy it to try no matter how expensive it was. Of course, if Wanwan's strategy wanted to succeed, there was another crucial factor, and that was that her wine must taste good.
"Don't worry, I only brewed a few tens of thousands of pounds. If I can't sell it, I'll just keep it for myself. It's no big deal."
Compared to their shock and suspicion, Shen Xiangwan was not worried at all. Good things will always meet people who know their value.
“···”
She said this, what else can they say?
Yue Ruyan and the others looked at each other and said no more. As she said, it was only a few tens of thousands of pounds. At worst, they could just keep it for themselves.
[End of this chapter]
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