Suddenly, an idea flashed through Chen Xia's mind. Sponsorship is fine, but he can also ask for interstitial advertising, so that his sponsorship will not be wasted.
There are actually multiple interpretations of the so-called patch ads.
One is like the 5 seconds before the "News X Broadcast", where a certain winery tells you the time. Well, they only have these 5 seconds, and they can earn 80,000 a day, just one day.
Definitely the winning bidder.
Another way is to insert advertisements in TV dramas and variety shows.
Just like the "My Fair Princess" back then, the TV series would be played for seven or eight minutes and then immediately have commercials inserted, which were even longer than the TV series itself.
Although these patch ads are annoying, the audience stickiness is good. After all, people are eagerly waiting to watch TV, so they just tolerate it.
Unlike other time periods, as soon as the commercials start, the audience will immediately change the channel. No one likes to watch during commercial time.
By 1986, advertising had already appeared.
In 1979, Shanghai TV broadcast China's first TV commercial - Shengui Yangrong Wine.
Although this type of TV advertising is not mainstream in this era, at least it should not be a big problem in terms of policy.
Chen Xia came up with an idea. He could invest 10 million, but the only requirement was to get advertising space one minute before the TV series "Journey to the West" was broadcast.
At that time, the actors who play Tang Monk, Sun Wukong, Zhu Bajie, Sha Monk, Guanyin Bodhisattva and Tathagata Bodhisattva will wear the costumes from the TV series and hold the products of the Pumpkin Vine Pharmaceutical Factory together.
Such as 666 Weitai, 666 cold tablets, 666 amoxicillin, 666 clarithromycin, 666 potassium citrate bismuth, and a 666 Shiquan Kidney-Nourishing Wine.
Then, let's talk about the characteristics of the drug together in front of the TV:
For example: 666 Weitai, treats stomach problems, just one pill.
For another example: let the lustful Zhu Bajie whisper in front of the screen: 666 Ten-fold Kidney-Tonifying Wine, anyone who uses it will know!
Finally, everyone faced the TV camera, made a six sign with their fingers, and said together:
"Pumpkin vine medicine, effect 666."
Damn, if this scene is viewed from the perspective of future generations, it will definitely be eye-catching, but if it was seen in 1986, an era when superstition was prevalent, the effect would definitely have shocked the whole country.
What's the matter? How can the effect of the medicine endorsed by several Bodhisattvas and Tang Monk be poor?
Why are you ordinary people still praying to the Buddha and the gods? You can just go to the hospital and buy some medicine produced by the Pumpkin Vine Pharmaceutical Factory to cure all your illnesses.
The reason for choosing the "Journey to the West" crew was not only because they were short of money and there was an opportunity to take advantage of, but there was also a very advantageous factor.
The replay rate of "Journey to the West" is quite high. It is said that it has been replayed more than 3,000 times, and the highest viewership rate has reached 90%.
From the perspective of advertisers, such gift acceptance rate and replay rate are definitely the golden period for advertising. If this happens in a few decades, don’t even think about it unless you have hundreds of millions of dollars.
When Chen Xia thought about this, he felt that he was really a genius for being able to come up with such a brilliant idea.
Gu Lin stood by with a look of contempt. They were an old couple, and when she saw her husband's expression, she knew that this guy must be up to something again, or had found a way to make a fortune.
"Hey, hey, be careful, your saliva is flowing out. You can even have wild thoughts about monkeys, Chen Laoer, do you have strong tastes?"
"Go away, you're the one drooling over Zhu Bajie. Let me tell you, I'm really willing to sponsor them. Wait."
After that, Chen Xia recruited a few local staff members.
"Go and tell Director Yang that I'm representing Xiangjiang Pumpkin Vine Pharmaceutical Company and want to discuss sponsorship with her."
The staff were all stunned. "Sponsorship?"
Mr. Liu Lingtong became anxious when he heard this: "President Chen, this is no joke. This sponsorship is not just a few hundred or a few thousand yuan, it's at least several million."
"Don't worry, I know what's going on. Besides, this money isn't coming from me personally, it's coming from Pumpkin Vine Pharmaceuticals."
The staff knew that the young man in front of them was not an ordinary person. He was a war hero and the director of a hospital. He could not possibly lie, so they hurriedly told the director.
After a while, Director Yang didn't even bother to film the scene. She asked everyone to rest on the spot and ran over in person.
"You are... Chen Xia? Are you the hero of the Laoshan battle? You are really young and promising. Nice to meet you."
It was not easy to hear a good word from Director Yang. Chen Xia did not dare to be arrogant. She quickly shook her hand and said modestly:
"Hello, Director Yang. I've seen Journey to the West. It's definitely a TV series that will go down in the history of Chinese television. My wife and I love it. Thank you for your hard work in enriching the entertainment lives of the masses."
"Haha, Dean Chen, just now you said you had a way to help us get sponsorship? And it starts at several million?"
Director Yang is an impatient person and doesn't like to beat around the bush, so he raised the question directly.
"Yes, Director Yang, let me introduce myself. I am the vice president of Yuezhou District People's Hospital. Also, Xiangjiang Pumpkin Vine Pharmaceutical Company is owned by my grandfather."
"Pumpkin vine?"
After listening to Chen Xia's introduction, Yang Jie thought carefully and asked, "Is that 666 Weitai a product of Pumpkin Vine Company?"
"Yes, it's this company, wholly owned by Hong Kong businessmen."
Director Yang is relieved now. She has taken 666 Weitai before, and the crew still carries it with them. If anyone has stomachache or discomfort, taking one pill is very effective.
In addition, Chen Xia was a first-class combat hero, a national model worker, and the director of a hospital. He didn't seem like a liar, so she believed him about 70%.
There was no office on site, and the few of them didn't mind the dirt, so they found a step and sat down together.
Director Yang reminded:
"President Chen, you know that sponsoring our Journey to the West crew will be very expensive. Let me tell you, we just raised 3 million yuan, which is only enough for us to shoot 5 episodes. The rest of the money can only be used for post-production."
Chen Xia didn't care: "Director Yang, I just heard that you still haven't found funding for 16 episodes. Are you planning to stop filming?"
Director Yang sighed when he heard this: "Yeah, the leadership doesn't support it, there's nothing we can do."
"Have you done a budget? What's the minimum amount of money needed for these 16 episodes?"
"I haven't calculated it in detail, but it must be at least 10 million. After all, we are shooting on location and need to travel all over the country."
Chen Xia smiled and said, "Director Yang, if CCTV can agree to a small request of mine, I will help you with the 10 million yuan sponsorship."
Yang Jie stood up suddenly, her eyes flashing with ferocity:
"Young man, you can't joke with an old woman like me. 10 million is not a small amount of money. I will take it seriously if you say that."
It’s no wonder that Yang Jie was excited. She has been so worried about raising sponsorships in recent years that her hair is almost turning gray.
1986 was not the future, where there were media bosses everywhere. The worst that could happen was that they agreed to squeeze a few actresses into the crew, but sponsorship was still easy to get.
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