Artists all have their own pursuits. For a TV drama director, filming a complete version of "Journey to the West" is her lifelong dream.
In order to realize this dream, Director Yang Jie started preparing the crew in 1980, and today is already 1986.
During these six years, her entire life and work revolved around "Journey to the West".
Because I was too busy with work, I traveled around the country with my husband (a photographer) all day and didn't even have time to take good care of my daughter.
Suddenly one day her boss told her that there was no money left for filming and the station was not going to invest. The frustration and pain in her heart was something that others could not understand.
Now that there was an opportunity before her, how could she not seize it?
"Dean Chen, tell me what you want and see if I can do it."
"Director Yang, my request is very simple. Before every broadcast of Journey to the West on CCTV, please give me a one-minute ad slot to promote several of Pumpkin Vine Pharmaceutical's products."
Director Yang and the staff members nearby were stunned. What kind of a request was this? How come they had never heard of it before?
"President Chen, please explain in more detail what the advertising law is."
Chen Xia then told his thoughts in detail...
Director Yang: "You mean, let our actors wear Journey to the West costumes, say a few words to the camera, and then play it one minute before the TV series airs, and then you will give them 10 million?"
The old lady couldn't believe her ears.
Chen Xia quickly added:
"Not only did I give the crew 10 million, I also gave several actors an additional payment for the right to use their portraits. I want to buy out the rights and maybe even print them on pharmaceutical packaging in the future."
Yang Jie was happy when she heard this.
"Okay, okay, this request is not excessive. It's a good thing for actors to have extra income. They work so hard filming. Now I can only give them a few dozen yuan in subsidies every month. I feel ashamed."
Director Yang said so, but she is still a very strict person. If Chen Xia had not said in advance that she was willing to provide 10 million in sponsorship, she might not be willing to let the actors appear in the commercial.
In their previous life, after the three masters and apprentices of Tang Sanzang became famous after their show was broadcast on TV, they often wore their costumes and went around the country to perform for money. They were even unwilling to film their shows properly. This made Director Yang very unhappy with them.
That evening, Chen Xia drove Director Yang, the production director, and several main actors to the city to attend the reception dinner hosted by the Pumpkin Vine Company.
Thousands of employees at the Pumpkin Vine Company were so happy that when they saw the stars from TV dramas coming to the factory, they even lost their minds about going to work and started chasing their idols.
Director Yang negotiated and finalized the specific contract with Hong Kong managers including Yip Sai Wing.
Of course, this is just a formality. The big boss made the decision himself, so how could they change it?
The next day, Yang Jie personally brought the advertising plan back to CCTV in the capital and negotiated with the leaders in person.
Although she has full control over sponsorship matters, she does not have the authority to allow for one minute of interstitial advertising time and still needs approval from the station's leadership.
The matter of the "Journey to the West" crew will have to wait until Director Yang returns from the capital to be finalized.
Deputy Commissioner Gu here couldn't wait to pull his son-in-law over to finalize the price for the transfer of the textile factory.
Since they are father-in-law and son-in-law, Gu Wei also told Chen Xia everything discussed in the meeting and the final bottom line. This... is really collusion with foreign countries...
"30 million RMB?"
When Chen Xia heard this number, he thought it was really cheap. Not to mention anything else, the land for these four factories alone reached nearly 2,000 acres.
Among them, the first and second textile factories are located in the main urban area, and the Hongqi Textile Factory is in the south of the city, but it is also close to the urban area. The Zongheng Textile Factory is a little further away, located in the north of the city, but this factory covers an area of 1,000 acres and is the largest in scale.
With so much land, it would take several years to hold on to it, so tens of billions would be a piece of cake. If it is hyped well, tens of billions would not be a problem.
You have to know that it is now an effective area. In a few years, with the development of the economy and the beginning of urbanization, it will be within the urban area.
Gu Wei tapped his fingers on the sofa and expressed his thoughts:
"Since you don't want to bargain, then 30 million will be enough. After all, you'll need a lot of money to resume production later."
"Dad, 30 million isn't enough. They only said it was the reserve price. Are we really going to sell it at a low price? That would be too tactless. And there's a huge flaw in your valuation; it didn't take the land value into account."
Gu Wei looked bewildered. "Land? This land is allocated by the state. It's not worth much."
Chen Xia reminded him, "If I want to buy these factories, I must buy the land together. In a few years, the most valuable thing will not be the factories or the machines, but the land.
So, I'll accept the 30 million yuan price for the factory, and I'll give you another 30 million yuan, and all you need is the land ownership."
Gu Wei couldn't help but fall into deep thought, and began to doubt his life. Is there such a way to bargain?
Spending 30 million yuan, double the price, to buy these four textile mills, is this son-in-law suffering from the aftermath of his drowning? Is he losing his mind?
Little did he know that Chen Xia bought the four factories at such a high price just to shut up the gossips now and in the future and avoid being accused of embezzling state-owned assets.
At the same time, it is also a show for the provincial and central governments to see that the Hong Kong capital represented by the Chen family is patriotic Hong Kong businessmen, who are not here to take advantage of the mainland. They are different from those glamorous people who just hold on to the land but do not develop it.
For example, there is a certain unscrupulous person who buys up land and factories everywhere in the mainland, but instead of starting construction, he gets a few migrant workers to tinker around there every day, pretending that construction has started.
Then, when land speculation was at its peak, they slowly sold off the land they had held for more than ten or twenty years, converted it into foreign currency and ran away.
The Chen family is different. They invest in real estate, create tax revenue and jobs for the mainland, and are a model for Hong Kong capital entering the mainland. They are even generous with their money.
When Gu Wei brought back the news that Four Seasons Group was willing to spend 60 million RMB to acquire four textile factories, there was an instant burst of jubilation in the regional office, and even Secretary Li and Commissioner Han were smiling.
In 1986, the total fiscal revenue of Yuezhou region was less than 400 million yuan a year, but if the counties and cities below it were excluded, the actual fiscal revenue at the regional level was only 130 million yuan.
Now that Pumpkin Vine has given out 60 million at once, how can everyone not be overjoyed?
You should know that the region has to hand over a portion of its fiscal revenue to the province, and the actual amount received is estimated to be less than 100 million.
However, the cost of purchasing the textile factory by Pumpkin Vine does not need to be paid into the provincial treasury.
In other words, these 60 million yuan are the small treasury of Yuezhou area, which can be used at will. How can this not make leaders at all levels happy?
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