Xu Rui was already waiting in the lobby. When he saw Chen Xia getting out of the taxi, he hurried over.
"Hey, you're wearing a suit and tie in this hot weather, aren't you hot?"
Chen Xia held his coat in his hands and kept shouting "MMP" in his heart. He didn't expect that in this day and age, he couldn't even get an air-conditioned taxi. In the end, he could only get a small yellow minibus.
"Don't mention it. I'm also impressed by this minivan. It drives so fast that my butt didn't even touch the seat the entire time."
"Haha, don't underestimate these minivans. As far as I know, the government is going to vigorously promote them in the future. Don't look at how hard they work driving. Earning three to five thousand a month is not a problem at all."
"Wow, that's more than my salary."
Xu Rui grabbed Chen Xia's shoulders and said, "Let's go. You, the big boss, haven't been here since the company was founded. You're really bold. Aren't you afraid that I'll take all the money?"
Chen Xia was also in a good mood: "If you dare to embezzle the company's money, I will let your three nephews come to your house every day to eat and live for free, and eat you out of your uncle's pocket."
“Hahahaha~~~~”
Chen Xia said nice things, but how could he really hand over the company 100% to Xu Rui?
When it comes to the film and television industry, Hong Kong in the 1980s and 1990s was definitely the center of Asia. Talents in this field were plentiful, and there were hundreds of film and television companies, large and small.
So Chen Shuqin specially acquired a film and television company that was on the verge of bankruptcy and invited all relevant employees to work in the mainland "Four Seasons Film and Television Company".
Xu Rui is responsible for finding projects. After all, he is a local boss and has a relatively deep background, so there are many film and television projects asking him to invest.
The responsibilities of the relevant professional staff in Xiangjiang are to evaluate, identify, review, budget and distribute the subsequent benefits of these projects.
You have to know that the water in the entertainment industry is very, very muddy.
The reason why Chen Xia did not go to Hong Kong to invest in film and television projects was because he was an investor who knew nothing about anything and would definitely be cheated by people in the entertainment industry and lose everything.
For example, the crew of director Chen Kexin charged 6,000 yuan for a tattered straw hat and tens of thousands of yuan for a poster, and mainland investors were cheated out of it.
Hong Kong is like this, and Hollywood is even worse. When Sony entered the market, it was cheated out of billions of dollars by Hollywood without even making a splash.
Your movie was well received and had impressive box office, but when the final accounts were settled, it turned out to be a loss. You couldn't find out even if you checked the accounts. There are a set of unspoken rules within the entertainment industry.
The reason why Chen Xia dared to invest in the mainland film and television industry in the late 1980s was actually more to promote the brand of "Four Seasons Film and Television" and prepare for the commercialization of film and television in the late 1990s.
How many mainland Chinese TV dramas and movies make money these days?
Movie ticket sharing?
Even if you hire some ticket monitors to watch over the cinemas in big cities, it will be useless because they will still steal your box office revenue.
As for the cinemas at the municipal, county and township levels in China, don't even think about their box office revenue; they won't give you a penny.
The same goes for TV series. If you sell the first-round broadcast rights, it's fine. Whether you make a profit or a loss is a big deal. But people won't pay for the second and third rounds.
As for local TV stations, they have no habit of paying program fees. Can you sue them to get the money back?
Besides, in a few years, video recorders and VCDs will enter thousands of households, and the problem of piracy will become a biggest headache.
So to be precise, the late 1980s and early 1990s were not a good time for capital to enter the market.
Chen Xia has a very good mentality. As long as the film and television company can break even, it's fine. Any small profit would be unexpected money.
Of course, the "Four Seasons Group" has a contract requirement that no one can see through, that is, the future "network copyright" will permanently belong to Four Seasons Film and Television.
What the hell is the online section?
What the hell is the Internet?
People don’t understand!
I just want you to not understand!
Chen Xia not only took over all the "online sections" of the film and television dramas he invested in, but also purchased online sections from several major domestic film companies and TV drama production centers.
Even the "online sections" of many Hong Kong film and television companies were not spared and were bought up in bulk.
Cabbage price
People just signed a contract and didn't have to pay anything, but they got several million Hong Kong dollars for free. They were as happy as if they had found free money.
But when the era of online TV such as iQiyi, Youku, and Tencent arrives, we will understand the importance of copyright.
Chen Xia doesn't understand anything else, but he knows how to copy homework. Even if he doesn't understand economics, he knows which companies will make money in the future Internet era.
When they arrived at the office floor where the two companies were located, Xu Rui introduced the mysterious boss behind the scenes to everyone, and then the two went to the president's office together.
Chen Xia looked out the window and to the west, he could see the yellow roofs of the Forbidden City.
"You really know how to enjoy yourself, this scenery is pretty good."
While making tea, Xu Rui scolded with a smile: "Get lost, this whole building belongs to you, and you, the boss, are actually mocking me, the tenant?"
"Hey, hey, I've never received a penny of rent. When are you going to pay it?"
"I don't have any money, but I have my life."
The two of them joked for a while, and when they sat down, Chen Xia remembered something:
"By the way, the crew of 'The Story of Emperor Qianlong' is already filming in China, right? Have you secured the commercial for the Rainbow Clouds South?"
Xiangjiang Caiyunzhinan Jewelry Company will open branches in four mainland cities: Beijing, Shanghai, Guangzhou and Shenzhen.
Hong Kong brands are considered very high-end and classy in the eyes of Chinese people. Names like Lao Feng Xiang and Cheng Huang Miao sound so unfashionable.
Caiyunzhinan is now a famous jewelry brand in Asia. With the growing strength of Four Seasons Group, it is no longer afraid of the local tyrants in Hong Kong.
Currently, the business is no longer limited to jewelry and jade, and has finally entered the gold, silver jewelry and diamond industry.
This is the first time to enter the mainland market, and the intention is to take the "high-end route", so the advertising spokesperson is very important.
It is a bit inappropriate for Brigitte Lin to be from Taiwan, and her most famous role as "Invincible Oriental" was not released until 1992, and was not known to Chinese people who watched pirated copies.
In a word, she is not well-known in the mainland.
Zhao Yazhi is different. Her role as Feng Chengcheng in the TV series "The Bund" is almost known to everyone in the mainland.
Moreover, the subsequent broadcast of TV series such as "The Story of Qianlong" and "The Legend of New White Snake" made her fame unmatched in the mainland.
The key is that her scandals in Hong Kong are not known to people in mainland China, so her image is very positive.
Even if Chen Xia has any opinions about her, what do these opinions mean in the face of money?
Therefore, Zhao Yazhi was chosen as the mainland spokesperson for Rainbow Clouds South, and the contract was signed for 10 years, with an annual endorsement fee of 3 million Hong Kong dollars.
Continue read on readnovelmtl.com
