An endorsement fee of HK$3 million a year was an absolute sky-high price in 1988.
Rumors of Chen Xia and Zhao Yazhi's affair have already spread in Hong Kong, and people think it is just another trick of a prince to seduce a female star.
But who knows, compared with Zhao Ya's subsequent fame and influence, 3 million Hong Kong dollars is nothing. Chen Xia made a profit, okay?
But that’s another story.
When Xu Rui heard Chen Xia talking about the advertising endorsement, he immediately put a videotape into the player.
"The commercial has been filmed, please review it, boss."
Television scene: First, Zhao Yazhi walks through the bustling streets of Hong Kong wearing fashionable women's clothing, and the next shot switches to her wearing elegant and dignified ancient costume walking in the Hall of Supreme Harmony Square of the Forbidden City.
(Wear two sets of jewelry of different styles)
The last shot is Zhao Yazhi wearing an evening gown and a full set of luxury jewelry. She is covered in jewels, noble yet sexy. She smiles at the camera and says the famous slogan:
"Love can conquer the world, jewelry is forever. In the south of Yunnan, the epitome of beauty."
Chen Xia was stunned after watching it. The charm of this young woman in her thirties was really not to be underestimated. The advertisement was shot in a really high-end and grand way.
"Very good, Xu Rui, you really have the vision of an advertising company president. Once this ad is released, everyone in our country will know the reputation of Caiyunzhinan."
Xu Rui was very proud after hearing this. In this day and age, being able to invite Hong Kong stars and shoot an advertisement on location in Hong Kong and the Forbidden City may not be unprecedented, but it is certainly unprecedented.
"That's right. Don't you even look at who's the producer? If our Ruixiang Advertising Company doesn't become famous in China this time, I'll eat shit instead."
Chen Xia curled his lips. How many advertising companies have tens of millions of dollars in funding these days? If they can't become the best in the country with this kind of money, they're really stupid.
"By the way, in addition to the advertisement for Caiyunzhinan, you also need to complete the products under the names of Pumpkin Vine Pharmaceutical, Four Seasons Department Store, and the textile company as soon as possible. After all, you are familiar with CCTV, so you can negotiate the price."
"Don't worry, the commercials you're endorsing with the actors from Journey to the West are still being broadcast on CCTV. I'll hurry up and get the rest."
Chen Xia flipped through some of the company's development notes.
"By the way, besides investing in 'The Story of Qianlong', what other production crews have we invested in?"
Xu Rui found several contracts from the safe:
"We have invested in five TV drama projects in mainland China, including The Investiture of the Gods, Desire, and Yang Naiwu and Little Cabbage..."
Chen Xia was shocked when he heard this. These were all amazing dramas, the kind with sky-high ratings. How could Xu Rui have such a keen eye? He could predict them all correctly? Could he also be a time traveler?
"Xu Rui, did you find all these projects?"
"Hey, why should I look for them? Who doesn't need money to make TV series and movies these days? They all come to us on their own initiative. But there are too many projects. These TV series were only decided to be invested in after the Hong Kong people studied them.
Now they are responsible for the evaluation, and I am responsible for project acceptance and funding. You know what, Hong Kong people have a different vision and efficiency. They pay great attention to contracts and also attach great importance to the payment method. "
When Chen Xia heard this, he felt relieved. It seemed that the Hong Kong team they invited was really talented and trustworthy.
Besides, this film and television company is a subsidiary of the foreign-funded enterprise "Four Seasons Group". These mainland film and television companies dare not cheat too much, so it is not particularly difficult to recover the money.
Moreover, there are a lot of product placement advertisements for Four Seasons Group in these film and television dramas, which is free money.
Chen Xia was very happy to see that the film and television and advertising companies were developing so smoothly. In the evening, he and Xu Rui got drunk, and as a result, Xu Yuan on the phone complained to him for a long time.
The next day, Chen Xia personally attended the opening ceremony of Caiyunzhinan Jewelry Company's Peking store.
This first jewelry store was opened on Wangfujing Street. The store was decorated entirely with imported glass facades, which was absolutely fashionable and stylish in that era.
As the general manager of Caiyunzhinan, Lin Hui has grown up and demonstrated her style as a strong woman in the business world.
She even built a catwalk in front of the jewelry store and had models walk out wearing all kinds of jewelry. When Miss Zhao Yazhi finally appeared, the entire Wangfujing Street was blocked. It was really crowded.
Seeing this scene, Chen Xia felt relieved, and he and Xu Rui happily watched the fun in the crowd.
At this time, Xu Rui's assistant squeezed over:
"Boss, something bad has happened on the set of 'Desire'. Lead actor Li Jian suddenly had severe abdominal pain and has been rushed to Union Hospital."
Xu Rui was also shocked. What the crew feared most was that something unexpected happened to the leading actor, which would cause the entire crew to shut down, and the loss would be huge.
Chen Xia frowned and said, "I'm quite familiar with the gastroenterology department of Union Hospital. Let's go and take a look together."
This is not just bragging, it is real.
Whether it is Professor Xu Guangzhou, a leading figure in the Department of Gastroenterology, or Ping Jinfeng, director of the Department of Gastroenterology, they all cooperate in the Helicobacter pylori laboratory.
Dr. Qi Changhua from Union Hospital is still staying in the Yuezhou laboratory.
When Chen Xia and his companions arrived at the hospital's inpatient department, the ward was already full of people. Chen Xia saw the heroine, Teacher Zhang Li, at first sight.
Chen Xia noticed him not because he had watched "Desire", an old TV series that only people of Old Lady Yin's generation had watched.
Mainly because Teacher Zhang Li played too many mother roles in later generations. Among them, the one that impressed Chen Xia the most was Zhang Li’s line in the TV series "Let’s Get Married":
"As expected, you're not the best, but you're definitely the fastest."
However, in 1988, Zhang Li was still a 26-year-old young actress, not yet an old lady who starred in Zulijian commercials.
As soon as Xu Rui entered the ward, he shook hands with a middle-aged man:
"Chen Xia, come here, let me introduce you. This is Mr. Zhao Gang, the director of 'Desire.' Mr. Zhao, this is Mr. Chen Xia, the real owner of Four Seasons Film and Television."
Chen Xia also shook hands politely. This man was a great man. He was the director of the classic TV series "The Mansion Gate". It was an absolute masterpiece. The level of the work was beyond words.
Director Zhao Gang also had a low attitude towards the investors. "Mr. Chen? Are you the war hero Chen Xia? Why did you go into business?"
Chen Xia scratched his head: "Teacher Zhao, my real identity is actually a medical worker. This Four Seasons Film and Television is owned by my grandfather, hehe."
This is not the time for small talk, Teacher Li is still lying in bed.
Xu Rui asked, "What's the situation with Teacher Li now? Is it serious?"
Director Zhao Gang sighed, "The doctor's preliminary diagnosis just now is gastric bleeding. This is going to be a big problem."
Continue read on readnovelmtl.com
