"Don't agree to lower the price?"
Chen Shuqin and Lin Hui were obviously surprised by this answer. They thought that with Chen Xia's temper, he would definitely confront them face to face.
"Yes, we won't lower prices. Caiyunzhinan is positioned as a mid-to-high-end brand. If we lower prices like Zhou's Jewelry did, we would be slapping ourselves in the face and causing serious damage to the brand.
Think about it, our customers are all wealthy people in Hong Kong. This group of people are both sensitive to price and the least sensitive. So even if we want to make a fuss, we absolutely cannot mess with the price. Zhou Jewelry is digging its own grave."
Lin Hui blinked. Chen Shuqin obviously didn't quite understand: "What do you mean by being both sensitive and insensitive?"
"Auntie, Sister Lin Hui, when you usually interact with these wealthy ladies, do they look at the price tags when they buy things?"
Lin Hui and Chen Shuqin looked at each other and shook their heads repeatedly: "How is that possible? They only care about the style, not the price."
“See, that’s what I mean by being price insensitive.”
"So what do you mean by sensitive?"
"Isn't this simple? What rich people value most is the brand, the superiority and lofty feeling behind the brand. If you dare to lower the price, you are devaluing yourself and becoming a commoner.
"True high-end customers will definitely abandon this kind of arbitrarily discounted product. Just wait and see. After this price reduction incident, if Zhou Jewelry wants to position itself as high-end again, wealthy wives will definitely not buy it."
After Chen Xia said this, the two people on the opposite side understood, and at the same time, a question came to their mind:
"Xiao Xia, Chairman Zhou is such a smart person, he should be able to see the side effects of this price reduction. Then why do they dare to do this?"
Chen Xia shrugged: "Who knows? Maybe I'm getting old and my brain can't keep up."
Lin Hui managed to hold back her laughter.
Chen Shuqin still has some respect for her old employer and does not dare to make any comments casually.
"So what are we going to do next? We can't just watch them take away all the customers, right?"
Chen Xia was confident.
"Don't worry, I've already thought about it. Sister Lin Hui, you should start advertising right away and put up a notice at the door of the store. Caiyunzhinan Jewelry Store promises that any goods sold here can be resold to us at the original price at any time within 20 years. We only charge a small handling fee."
"What?!"
"Chen Lao Er, you want to die? I think you are young and your mind is confused. How can this business work? If customers wear jewelry for a few years and then sell it back to us at the original price, then we are just lending it to them for free."
Chen Shuqin was so anxious that she almost cursed.
Lin Hui also nodded firmly: "Boss, this won't work. We will be regarded as the biggest fools."
Chen Xia looked at the two of them as if they were idiots:
"You don't understand. Ten or twenty years from now, even if you beg them to sell to us at the original price, the customer won't do it. Our promise is just empty talk."
"Why? Tell me your reasons."
"The reason is simple. Take, for example, the Imperial Green Glass Jadeite Bracelet. When we first opened the shop, how much did we sell it for?"
Lin Hui thought for a moment and said, "At that time, they sold it for 5 million each."
"So what's our offer now?"
"One was just sold a few days ago for 13 million."
Chen Xia rolled his eyes:
"Think about it now. Ten years from now, how many times will the price of the same bracelet increase? Perhaps by then, this imperial green glass jade bracelet will be worth 50 million. Do you think customers will be willing to sell it to us at the current price of 13 million?"
This is the advantage of rebirth. Chen Xia knows very well that in later generations, whether it is jadeite, mutton-fat jade, or the simplest gold, the price will double every few years.
Especially the imperial green glass jade bracelet I just mentioned, in 20 years, one will be worth at least hundreds of millions.
What idiot would sell a bracelet to Caiyunzhinan in 2020 at the price it cost in 1990? Unless he had also fallen into the river and lost his mind.
After Chen Xia explained this, Lin Hui's eyes lit up instantly.
"Yes, Boss, that's exactly what you said. Back then, the bracelet cost 5 million yuan. If we ask them to sell it to us at the original price, no one will be willing to buy it. Then our promise is just a blank check."
Chen Shuqin is a little worried:
"But what if prices don't go up? Or if the economy gets bad in the future, causing prices to drop? Then, as promised, we'll have to buy back the jewelry at its original price. Wouldn't that be a huge loss?"
"Don't worry, auntie, you still don't believe in my investment vision? When have I ever done a business that lost money?"
Only Chen Xia knew that in a few years, all countries would begin to "enter the era of nuclear-powered printing presses." The fundamental reason for the sharp rise in prices was that there was too much currency, so prices would never go back to normal.
The next day, a large advertisement was published in more than 30 Caiyunzhinan stores in Hong Kong, as well as in newspapers, radio and television.
Caiyunzhinan Jewelry Store promises that all the gold and silver jewelry they sell can be unconditionally recycled at all stores at any time within 20 years with the invoice, and only a 5% depreciation fee will be charged.
As soon as this advertisement came out, there was an uproar in Hong Kong.
As Zhou Jewelry has lowered its prices, many people are wondering whether Caiyunzhinan will follow suit. Not only ordinary citizens, but even wealthy wives are concerned about this matter.
Instead of lowering prices, Caiyunzhinan announced that it would be able to recall its own products at any time. How confident and bold is that?
How... stupid?
From the perspective of ordinary people, it is very simple:
I spent 50,000 yuan to buy a jade necklace today. I will wear it for 10 to 20 years. When I get tired of it, I will sell it to Caiyunzhinan at the original price.
This is equivalent to them wearing it for 10 or 20 years for free. Is there such a thing as taking advantage in the world?
Who doesn’t like free stuff? Suddenly, customers from all over Hong Kong, and even the entire Southeast Asia, flocked to the various stores in Caiyunzhinan like a tide.
Almost all the jewelry in the stores were sold out.
It was really bought by robbery. As a woman, who doesn’t like beautiful jewelry?
Now that you can wear them for free for many years, you can just buy a few more at one time, wear them in turn after you get home, and then sell them to Caiyunzhinan at the original price after wearing them for a few years. You won’t lose anything at all.
After daily accounting, the turnover of all major stores of "Caiyunzhinan" is more than 10 times that of the past. This number is very exaggerated.
Now it was Zhou Jewelry's turn to be dumbfounded. They had spent so much money, including millions in advertising fees, and were selling jewelry almost at cost price. However, it was only popular for one day and there was no business the next day.
Zhou Yuwen was a little confused. "Brother, do you think the Chen family is crazy? How dare they make such a promise?"
Zhou Yutong's eyes were penetrating. "You don't understand. The Chen family is gambling, gambling on the future. They are really courageous. I underestimated them before..."
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