Chapter 814 The First Battle Was Lost



Zhou Yuwen obviously doesn't have the patience of his elder brother. Years of fighting and killing in the underworld have made him a bit of a ruffian.

"Brother, do you want to find someone to take them away..."

"No, it's not time yet. Caiyun Zhinan dared to make the promise, so let them sell. I want to see how much inventory they have so we can assess their true strength."

"But, our original intention was to disrupt their funding chain. Now that they have money, won't that make it even harder to stop them?"

Zhou Yutong chuckled:

"This is a different time. You've forgotten that we've already cut off their supply channels. We've even contacted the Burmese side. We're buying up all the jadeite at a 50% higher price to ensure that not a single piece of it is left."

I've also informed the Hong Kong government that they'll be cracking down on smuggling in the near future. They'll be openly preventing imports and covertly preventing smuggling. So, guess how much inventory they have? How long can it last?

When gold, diamonds, and jade are all sold out, what will they sell in Caiyunzhinan? Their store will be empty, with no jewelry left. What about their reputation? Haha, let's see how they end up.

Zhou Lao Er slapped his thigh:

"Great! The jewelry store has no gold or silver jewelry for sale. We can then get the media to hype it up, saying Caiyunzhinan is out of stock and going bankrupt. Then no one will believe their promise of buying back the original price within 20 years. Wouldn't everyone be crazy about returning the goods? Hahaha."

Zhou Yutong also smiled without saying anything, his slightly raised chin showing his full confidence.

The two brothers are waiting for Caiyunzhinan to sell out.

Chen Xia quietly returned to Yuezhou and stored all the jewelry in the jade factory in the space, ready to take them to Hong Kong.

He also brought 20 of the best craftsmen in the jade factory, including Yan Wen, Yan Guang, Dao Deguang, etc., to Hong Kong. Of course, his loyal little fan Yu Yingzai also went with them.

Now is a critical moment for Caiyunzhinan. Zhou Jewelry has made a stupid move. Lowering the price is to lower its status and destroy its brand.

Now, as long as Caiyunzhinan holds on and keeps supplying goods, after this storm, Zhou’s Jewelry will be firmly under Chen Xia’s feet and completely turned into a low-end brand.

Caiyunzhinan can monopolize the most profitable mid-to-high-end jewelry business.

The Zhou brothers know the importance of raw material supply, so how could Chen Xia not know?

Not only did he know about it, he even brought the skilled craftsmen to Hong Kong, just to show everyone how powerful the South of Colorful Clouds is.

Of course, all this was done in secret. Chen Xia left Hong Kong empty-handed, without even a suitcase.

This left the Zhou brothers, who were watching closely, a little confused, and they were planning to intercept his goods at customs.

The New Territories was originally the clothing factory of my aunt Chen Shufen's family. Later, Dai Ning went to the mainland to become the general manager of the Four Seasons Textile Factory. The factory became idle and was converted into a warehouse by Chen Xia.

This time when Chen Xia came, in addition to releasing all the jade and gold and silver jewelry from the space hospital, he also released the pharmaceutical factory equipment and raw materials that were looted from the pirates, ready for Pfizer to transport them away.

At the same time, a "jewelry processing workshop" was secretly set up on the second floor of the garment factory. 20 master craftsmen brought from Yuezhou, plus local craftsmen from Hong Kong, a total of 60 people, started jewelry processing.

This made Chen Xia very sad.

What he loved most was gold. As a result, he had to take out more than 5 tons of gold and several boxes of various gems from the "pirate treasure" that had not yet warmed up. It was a pain in the ass to take them all out.

Ten days passed, and the Caiyunzhinan stock shortage that the Zhou brothers had been waiting for did not come. On the contrary, they became more and more energetic.

Just now, Caiyunzhinan invited brand spokespersons "Lin Qingxia" and "Zhao Yazhi" to personally go to major stores for fashion shows and promotions, which immediately attracted a lot of attention.

These two are national goddesses and the two must-see female protagonists in rebirth entertainment novels. Their popularity among the people is obvious.

Caiyunzhinan also took the opportunity to launch the "1990 Autumn New Style" jewelry.

One of them is a "colorful necklace" made up of various sapphires, rubies, emeralds, etc., which was sold out as soon as it was launched on the market.

If the pirates of Lansha City saw these gems, they would definitely faint in the toilet crying. The gems they had collected with great effort for decades had become other people's new autumn styles.

All this happened in just half a month, so fast that the Zhou brothers were overwhelmed.

Before they could start hyping up the possibility of a shortage of "Rainbow Clouds South", a lot of news had already appeared in some Hong Kong media.

Zhou's jewelry business is slow, the styles are old-fashioned, and it has lost its appeal to consumers.

Zhou’s Jewelry devalued itself, and the price reduction incident affected high-end customers, and from then on it became an ordinary gold and silver shop on the street.

Something like Zhou’s Jewelry shares plummeted, and investors were pessimistic about the company’s future, etc.

There is no need to think about it. These soft articles were written by people hired by the Four Seasons Group. It is just a public opinion war. The Zhou family can do it, and the Chen family can do it too.

For a time, the whole of Hong Kong was in an uproar.

How could the well-known "Zhou Dada", once the No. 1 jewelry brand in Hong Kong, decline overnight?

"Zhou's Jewelry" is a listed company and its financial information must be made public. Shareholders were already dissatisfied with Zhou's decline to second place, and now they are selling off their shares in a frenzy.

At this point, it was futile for Zhou Yutong to try to turn the tide.

Yes, your Zhou family is powerful, but you are not so powerful as to force ordinary people in Hong Kong to buy your products, right?

You have connections in the upper echelons of society, connections that reach far and wide, and you can call the shots, but why should ordinary people buy into your claims? You are not the "Son of Hong Kong."

Others say that in an industry, the top two players fight like gods, but in the end the third and fourth players are completely eliminated.

This time, the battle between jewelry brands was thrown into the historical trend along with the second place.

Caiyunzhinan has completely become the number one jewelry brand in Hong Kong, and has become the most popular jewelry brand among women in South Korea, Japan, Taiwan, and Southeast Asian countries.

Later, as its leading position became more stable, a large number of Hong Kong's top jewelry industry talents fled to the south of Yunnan.

There is no way out. The original four major jewelry brands have now become a dominant one, and other jewelry companies are unable to survive and can only lay off employees or go bankrupt.

The arrival of a large number of talents has brought Caiyunzhinan into a virtuous circle, which has also helped them gradually become a world-renowned fashion brand.

Of course, this is a later story.

As for the present, Zhou Jewelry was completely defeated, and the dream of defeating Caiyunzhinan and monopolizing the mid-to-high-end market was also shattered.

The side effects of price cuts began to appear, with high-end customers disappearing and the attractiveness to mid-range customers greatly reduced.

The Zhou family lost the first confrontation.

But this is just the appetizer for the battle between the two families...

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