Tokawaya Kampo Medicine Co., Ltd. is in a really bad situation now.
A major "medical accident" directly destroyed a pharmaceutical company with hundreds of years of history.
The number of cases of gastrointestinal reactions such as diarrhea and vomiting caused by taking Togawaya Kampo medicine eventually reached over 10,000, which shows how strong their sales were.
In the past, good sales were a good thing, but now sales are too good, which has become a death warrant.
More than 10,000 prosecutions were thus formed.
This lawsuit does not mean that if you spent 200 yen on the medicine, we will compensate you 2,000 yen.
Japan's policy is very simple. In addition to medical expenses, a huge amount of compensation for mental damage is also required, so the amount of lawsuit filed by each consumer is more than 5 million yen.
This adds up to more than 70 billion yen in compensation.
Who wouldn’t want to take advantage of the opportunity?
The climax of the incident was when more than a dozen elderly people died of multiple organ failure due to dehydration caused by frequent diarrhea and vomiting after taking Togawa-ya Chinese herbal medicine containing a large amount of laxatives.
Now that the matter has become a big deal, the family members' accusations have been escalated.
The families of the deceased requested 1 billion yen in compensation for each household, and Togawa-ya's reputation plummeted again.
Do you think that's the end of it? Developed countries like Japan take food and drug quality very seriously and impose the highest penalties.
Now, in addition to the compensation paid to the colleagues who were sued, the legal person was also held criminally responsible. Togawaya's chairman Kento Togawa and general manager Kazu Sato were found guilty.
Although the lawsuit is still ongoing, if nothing unexpected happens, he will have to spend at least 10 years in prison.
Japan's drug regulatory agency imposed a fine of 50 billion yen.
It is now 1993, after the bursting of the Japanese economic bubble, and the business conditions of major companies are already poor.
Even Japan's largest pharmaceutical company, Takeda Pharmaceutical, almost died in the real estate industry. Why is Mr. He still with Tokawaya?
Therefore, the compensation and fines of more than 130 billion yen will definitely force Togawaya to sell everything it has.
But the most serious issue is not just the compensation issue, but the fact that the credibility of "Dongchuanwu Kampo Medicine" has been lost and consumers no longer trust you.
So even if you, Kotaro Higashikawa, take over your father's burden and want to resume production, it will be impossible.
Bankruptcy protection is the only way out.
Kotaro Higashikawa never dreamed that a small provocation he made in China would bring devastating disaster to his family.
As a result, when he was in the most difficult time, the extreme right-wing forces behind him didn't seem to care about him at all and didn't support him at all.
After the Yasukuni Shrine was burned down, these extreme right-wingers were like their parents had lost, and they kept looking for trouble with South Korea. The two countries were almost on the verge of going to war.
Chen Xia was happy to see all of this.
In addition to the four newly developed Chinese patent medicines, Pumpkin Vine is already accelerating its other research and development plans, striving to build Pumpkin Vine into the world's largest exporter of Chinese patent medicines in the shortest possible time.
Therefore, the first four "original Chinese patent medicines" are very important. If they are a hit, new drugs can be launched quickly in the future.
Chen Xia’s target was Liu Yingluo.
Isn’t Liu Yingluo’s miraculous recovery the best advertisement?
Everyone likes gossip. The daughter of one of the top ten richest men was seriously injured and in a coma. Western medicine declared her incurable, but Chinese medicine miraculously helped her recover. This is definitely a major gossip news that attracts everyone's attention.
Angong Niuhuang Wan is covered with a mysterious cloak.
However, whether the Liu family is willing to disclose the privacy and illness of their precious daughter is a difficult problem. The top ten families are concerned about their status and do not want to become the topic of gossip among others.
Chen Xia decided to give it a try.
In the ward, Liu Yingluo has fully regained consciousness after a period of rehabilitation exercises. Although he has fractures all over his body and cannot move freely, he is in a much better mood.
For this extraordinary woman who prefers military uniforms to makeup, as long as she doesn't die, getting injured is inevitable.
Seeing Chen Xia walk in with flowers, Liu Yingluo was still in the mood to joke:
"Look who's here! It's Chen Zai. Why is he here to see Auntie so early?"
Although Liu Yingluo is only 28 years old this year, three years younger than Chen Xia, but according to the seniority of the newly recognized "relatives", she and Chen Shuqin are of the same generation, one generation older than Chen Xia.
So it is justified to call her aunt.
Chen Xia put the flowers down and said, "It's not easy to be an aunt. You need to give her a big red envelope as a meeting gift."
Liu Yingluo signaled with her eyes: "Look at me, I look like a mummy. How can I have money in my pocket? How about you change the conditions?"
Chen Xia said slyly, "I want to write a soft article about your injury and the treatment with Chinese medicine and publish it in the media. How about this in exchange?"
"You want to advertise your hospital or your medicine?"
It has to be said that people working in the media industry have a keen sense of smell. As soon as Chen Xia said a word, she understood the meaning behind it.
Chen Xia didn't want to hide it from her, so he explained:
"Our company's Angong Niuhuang Pills, the medicine that saved your life this time, were just developed and haven't been mass-produced yet. You know how difficult it is for a new drug to gain market share.
It's not about whether your medicine is good or not, but about whether people can accept you. That's why I thought of your medical history. But don't worry, I won't reveal too much of your privacy. At most, I'll tell you that you were injured on duty abroad and what medicine you used."
"Is it that simple?"
"It's that simple. The key point is to highlight Angong Niuhuang Wan. Of course, your identity will also be mentioned. After all, you know, celebrities in real life, this will make people feel more mysterious."
Liu Yingluo thought for a moment, then smiled mysteriously:
"Okay, but I want you to write this soft copy, how about that?"
Chen Xia snapped his fingers. "No problem. A big reporter doing this personally is exactly what I want. From now on, I'll cover all the Black Chicken and White Phoenix Pills you want. How's that?"
"Oh, how stingy! I know you have a private island in Phuket, and all the waiters are left over from the royal family. I'll lend it to your aunt so I can have my private party there."
Although Liu Yingluo cannot move, she is already planning where to go for fun. She is indeed an extraordinary woman.
Mrs. Liu watched her daughter talking and laughing with Chen Xia, and smiled beside them.
She had always been worried that her daughter's temper would become strange after suffering such a disaster. Now it seems that her worries were unnecessary. Her daughter's personality is still carefree and she doesn't seem to have any psychological trauma at all.
She could breathe a sigh of relief.
Parents all over the world are always worried about their children.
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