Chapter 969 Marketing Accounts Start to Explode



In the following days, news that appeared to be gossip appeared in many Hong Kong media outlets.

The Liu family's darling, who was working as a war correspondent, was injured by a roadside bomb and fell into a coma. Her life or death was unknown, so she was sent directly back to Margaret Hospital from the battlefield.

Hong Kong is a small place, really small, probably not even as big as a county in the mainland.

But Hong Kong's media is extremely developed. There are dozens of publicly published newspapers, two TV stations, and countless magazines.

In the words of the media people themselves, in order to get space, even news like a dog biting a person can be scheduled for three consecutive days.

Gossip about celebrities, stars, and big families is a natural topic for the media and reporters to hype.

Now that the news of the Liu family's extraordinary woman being seriously injured had come out, everyone's attention was drawn to her, and then all of Liu Yingluo's unusual temperament, personality, and experiences from childhood to college were exposed.

Incidentally, the Iran-Iraq War, which originally wasn't of much concern to anyone, became a major news story that attracted much attention from the media due to Liu Yingluo's serious injury.

Experts, professors, and analysts are constantly on television explaining what the Iran-Iraq War was, which two countries were involved, why it was fought, what the outcome would be, and so on.

For a time, the whole of Hong Kong was buzzing with news and was extremely lively.

Star TV benefited the most from this wave of news hype, with the ratings and subscriptions of its TV stations, radio stations, and newspapers soaring.

An old fox like Liu Xingwei would agree to spread gossip about his daughter's illness. Of course, it is not just to give face to the Chen family, but to reap the benefits and create hype.

Why has the private life of media tycoon Murdoch become the focus of worldwide attention?

That is, the major media outlets under Murdoch need exposure and influence so that they can attract attention and generate sales.

How many people in the media industry are so concerned about their own private lives? Liu Xingwei himself has a lot of gossip.

When all the people in Hong Kong were paying attention to Liu Yingluo's injury, the highlight came. Many media outlets revealed that the mainland's masters of traditional Chinese medicine rushed to Hong Kong and appeared at Margaret Hospital.

According to insiders, these mainland Chinese medicine practitioners came specially to treat the unconscious Liu Yingluo.

Wow~~~~~

It's another wave of hype, and the focus of this hype is, which is more effective, Western medicine or traditional Chinese medicine?

Next, is the question of whether Traditional Chinese Medicine is scientific? Should it be banned?

As for the media, they will always make something happen to hype you up, especially now that the topic is so sensitive.

So the news of Liu Yingluo's injury continued to ferment, from war news to social news, and then from social news to entertainment news.

Now that the controversy over traditional Chinese medicine has emerged, it has been hyped up as "medical news."

When this wave of hype was almost at its peak, the media under the Liu family, including the Huang family's media, suddenly published a secret story: the Liu family's jewel in the crown had woken up, and the life-saving medicine was the "Angong Niuhuang Pills" produced by Pumpkin Vine Pharmaceutical.

The Liu family and the Huang family almost control the mainstream of Hong Kong media.

After such hype from these two media outlets, dozens of newspapers and two TV stations, the mysterious traditional Chinese medicine "Angong Niuhuang Wan" came into the public eye.

Then the past and present of Angong Niuhuang Wan were revealed.

Including who invented it, how it became a secret recipe exclusively for the royal family, how the Japanese invaders used many dishonorable means to obtain this secret recipe, and how those Chinese medicine practitioners were so righteous and would rather sacrifice their lives than reveal it.

Those who claimed to be famous Chinese medicine practitioners with inherited medical skills were also interviewed by reporters one by one, and began to brag about the magic and preciousness of Angong Niuhuang Pills.

It has to be precious, because the rhino horn used in Angong Niuhuang Wan has become a rare product. Once the stock is used up, it will be difficult to use it again in the future.

By the way, he also criticized Tong Lengtang, saying that their Angong Niuhuang Pills were made with buffalo horns and artificial bezoar, and their efficacy could not be compared with that of the pumpkin vine pills.

As for my competitors, of course I would rather see my friends die than let myself die.

After such overwhelming hype from the media, Angong Niuhuang Wan has been completely hyped up as a royal medicine and a secret recipe that everyone in the world wants to get.

Now the people are interested.

Why are commodities in later generations often labeled as “tribute”?

From the perspective of ordinary people, could the things the emperor used be bad? Could the medicine the emperor took be ineffective? Could a top-secret recipe that even the state had to keep secret be just an ordinary medicine?

The key point is that this medicine is produced by Pumpkin Vine. After years of brainwashing, everyone knows that anything produced by Pumpkin Vine must be a high-quality product.

Everyone still remembers the grand occasion of the rush to buy "666 Stomach-Nourishing Pills" back then. If they can produce one magical Chinese patent medicine, they can certainly produce a second, even more magical one.

So people, rich and poor, all flocked to pharmacies and hospitals to buy Angong Niuhuang Pills to use at home as life-saving medicine.

When I went to the pharmacy, I found out that the 666 brand Angong Niuhuang Pills were only sold at "Lung Fung Pharmacy" in Hong Kong, and the supply was limited because the raw materials were hard to come by.

It’s pure hunger marketing.

Yeah, that’s good now. The wealthy people who were originally skeptical about Angong Niuhuang Pills also started to use various connections to make the Chen family supply them with some.

On the black market, the price of Angong Niuhuang Pills produced by pumpkin vines has risen from HK$1,000 per pill to as high as HK$5,000.

Yes, Chen Xia is so confident.

Anyway, currently the only one that can use authentic raw materials to make Angong Niuhuang Wan is Nangua Teng. Others like Tongren Tang, Shiyitang and Darentang are all not authentic.

Because a large number of traditional Chinese medicine practitioners have already popularized science in newspapers and on television about the huge differences between buffalo horns and rhino horns, as well as the therapeutic value of artificial bezoar and natural bezoar.

Pumpkin Vine is not afraid of being slapped in the face. If you other manufacturers have the guts, come out and start cursing at each other and hurting each other.

This is actually better. The more media hype there is, the better. This way, the exposure will increase dramatically.

The Chen family runs an entertainment company and is definitely well versed in this kind of hype, with all the tricks they know.

The hype in Hong Kong was fierce, and people in the mainland were also getting restless. Xu Rui also received a large order from his brother-in-law and began to advertise on a large scale in the mainland media.

The theme is "Authentic Angong Niuhuang Pills can only be produced by pumpkin vines."

In addition to the news of export-to-domestic sales, people in Hong Kong are rushing to buy 666 brand Angong Niuhuang Pills. How can these wealthy people in the mainland fall behind?

As a result, a "Angong Niuhuang Wan fever" also began in the mainland.

This made Tong Ren Tang very angry, but they had no way to refute it. Did they have to say that Angong Niuhuang Wan was not that effective?

Come on, aren't they just contradicting themselves? They were the ones who hyped up Angong Niuhuang Wan back then, and now they're denying themselves?

The key point is that their medicinal materials are indeed not authentic, and Pumpkin Vine is right about this.

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