It is said that plans cannot keep pace with changes. Not only Zhou Yuan feels this way, but also Mr. Zheng and Mr. Wang, the other two landlords, feel the same way.
Seeing that Zhou Yuan was doing very well in the south, they also came here to invest, buy land, and build infrastructure to show off their talents.
In the end, they found that there were too many people coming here. Almost all large infrastructure companies, major real estate companies, and some real estate developers came here to buy land and build houses.
For a time, there were many houses to be seen, and work was in full swing everywhere. At first glance, it was a prosperous and bustling scene.
But when the houses were built, we found that the previous pre-sales were not ideal. We thought it would be better in the later period, but it turned out that too many houses were built and the number of people moving into the city was limited.
Some of the original inhabitants had already bought houses and some had moved away, leaving the city to rely entirely on new arrivals, those who were working outside, or those who had moved from rural areas to the city.
They are the main force in buying houses, but the housing prices are too high and many people cannot afford them. Some people like to return to the countryside to build houses, but they don’t want to buy them even if they have money.
So after all, as more people built houses, the result was a stock of houses, and there was a huge backlog.
The situation suddenly became more serious because most companies did not use their own money, but borrowed money.
If the situation is good and the funds are collected quickly, there will be no problem. After the funds are collected, there will be money to carry out the next project.
But now the house cannot be sold and the funds cannot be returned, so the subsequent projects will be delayed.
The whole situation was very passive, so when Zheng Qiang learned that Zhou Yuan was coming to the south for inspection, he called him to ask for advice and asked if there was any way to get out of the current difficult situation.
Zhou Yuan laughed heartily all day, then said in a somewhat mysterious tone, "Brother, thank you for your kindness and respect for me. I have the same difficulties as you do. We are all in the same boat. I haven't found a solution yet, so I am ashamed!"
"Brother, they say you should save people from danger, but are you really just going to stand by and watch them die? Who doesn't know you? With a great location, a good reputation, a strong brand, and a fair price, the house is selling better than any other.
So even if you have difficulties, they're not that big. They're completely different from ours! Why don't you share your experiences and let me learn a few tricks from you?
It's rare for Zheng Qiang to be so humble. It seems that he has indeed encountered difficulties again.
When he encountered a cold winter before, Zhou Yuan helped him overcome the difficulties. The situation was very good in the past two years, and this guy began to let go and continue to expand. Now it seems that the company is bigger than before.
But the money owed is also greater, the stall is bigger, but it is all empty. Only Zheng Qiang himself knows the specific situation. It looks good on the outside, but it is just for others to see.
Only he himself knew what rationality was. He knew that he must not make any big mistakes this time. If he made any strategic mistakes and fell, he might not have the chance to get up again.
A person or a company is not always so lucky, and when they were small, a few hundred million is enough to revive the company.
Now that the company has hundreds of millions of dollars, what's the point? Even tens of billions of dollars may not necessarily have much effect.
So this is the source of his worry.
"To be honest with you, buddy, my situation may be better with editing and many other things, but that doesn't mean I don't have any difficulties. So I am now actively preparing and trying to find ways to remedy the situation and overcome the difficulties as soon as possible!
As for you, brother? I think the same thing applies: get some money quickly. If you can't remember the money, you'll have to mortgage your house if you can't sell it.
Of course, you can also work harder on sales, give up a little at a critical moment, and make a little less profit. As long as the house is sold and the funds are recovered, it is a victory."
It was really a wake-up call, and Zheng Qiang thought Zhou Yuan’s suggestion was very good.
So later he told Zhou Yuan, "We have both transformed, from pure rivals to a situation where we compete, cooperate, and tolerate each other."
Zheng Qiang's words made Zhou Yuan feel the same way. Now the two of them were no longer in a purely competitive relationship, but were beginning to move towards integration.
Both companies are relatively powerful in the industry. If they cooperate, 1+1 will definitely be greater than 2.
Competition often results in losses for both parties, so Zhou Yuan sometimes told Zheng Qiang, "We didn't realize before that the reason we were in direct competition was that our properties were too close to each other.
Everyone is facing the same wave of customers, so everyone wants to sell their own houses, which will inevitably produce some competition effects."
There was a power outage when Zhou Yuan said this, and then he gave an objective analysis, saying that if our properties were located farther away, even if they were in the same city, but you were in the south and I was in the north, or you were in the east and I was in the west, the competition between us would not be so intense.
Because they are not facing the same group of customers, they always come up with some measures or strategies against each other, so that they won't fight each other so ugly.
Zhou Yuan and Zhengqiang realized that this kind of thing actually started last year. After they completed their first real estate project in a southern city, the two of them deliberately avoided it.
Don’t choose to build buildings in the same place, try to keep the competition farther away, or avoid direct confrontation with each other, so that at least it doesn’t seem as fierce.
The relationship between the two began to improve. They even called each other on the phone and treated each other like brothers. They would ask each other for help if they had any small difficulties, and they would ask each other for help if they had any small difficulties.
Everyone takes care of each other, but this only applies under normal circumstances. Once the situation becomes uncontrollable,
Everyone’s mood will not be so good, and competition will be inevitable.
After all, everyone wants to sell their own house. Even if they are far away, they will introduce some measures against the other party, increase their own preferential policies, and let customers buy their own house instead of the other party's house.
In fact, there is nothing wrong with this. After all, if a person does not work for himself, he will be punished by heaven and earth. However, only they themselves know how brutal the competition is sometimes.
"Brother, I think it's not that bad, at least much better than the last time. One must be able to endure loneliness and remain stable at critical moments. As long as your capital chain is not broken, you will soon get through the difficulties."
Zhou Yuan, who had experienced rebirth, knew that this market trend would not be short-lived. It was now 1994, and it would last until after the financial crisis in 1997.
Various industries have officially entered the spring of development, so life will not be as difficult as it is now, and people will not have to be as frugal as they are now.
But the current situation is not good and we can only live a hard life. Zhou Yuan also asked the finance department to hold on to the money in hand and try to save more money to prevent the capital chain from breaking.
With Zhou Yuan's well-considered arrangements, it was natural for his company to overcome difficulties and develop steadily.
For many other companies, it will take them longer to go through the entire process of twists and turns.
For example, Mr. Zheng Qiang, the company in the north, Mr. Wang, etc.
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